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Video by Spencer Lee
The California Coastal Commission and the DMV have issued the new Whale Tail plate to continue the program's success of cleaning California's beaches.

News, Santa Monica Pier, Beach, Video, Transportation, Santa Monica, Heal The Bay

Whale Tail Grant Program Shows New License Plate at Santa Monica Pier

Assemblywoman Julia Brownley speaks about coastal conservation during the unveiling of the newly designed Whale Tail License Plate for California, Santa Monica Pier, Calif., Tuesday, August 2, 2011. Funds from the newly designed plate, which is a collaboration between artists Elizabeth Robinette Tyndall and Bill Atkins, will support coastal conservation in California.
Photo by Stephanie Salvatore
Assemblywoman Julia Brownley speaks about coastal conservation during the unveiling of the newly designed Whale Tail License Plate for California, Santa Monica Pier, Calif., Tuesday, August 2, 2011. Funds from the newly designed plate, which is a collaboration between artists Elizabeth Robinette Tyndall and Bill Atkins, will support coastal conservation in California.

Posted Aug. 3, 2011, 11:08 am

Spencer Lee / Videographer

California's Whale Tail program has been giving back to the beaches since 1997. Every Whale Tail license plate purchased gives money for beach cleanup, trash valets, cleaner water, etc.

The program has been successful in Santa Monica as the city has received its first A rating on the Heal the Bay grade scale.

On Tuesday morning, the California Coastal Commission and the DMV showed the new Whale Tail license plate that is now available for purchase.

For a limited time, the new plate will be sold at a discounted price. The plates are available at ecoplates.com.

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