Qantas Vacations Launches "Best Of Luxury" Campaign
Posted Aug. 5, 2013, 3:36 pm
Brenton Garen / Editor-in-Chief
Has Australia been on your to do list as a travel destination?
If you answered 'yes,' Qantas Vacations can be of help with the launch of its “Best of Luxury” campaign to give North American travelers a taste of Australian luxury.
The new addition to the brand’s extensive collection of hand-crafted South Pacific itineraries is inspired by a passion for travel and the desire to share the unique, amazing, and often unheard of experiences that make Australia a premier luxury destination.
The Best of Luxury is more than five-star resorts and fine-dining experiences; it is an artfully curated selection of accommodation, adventure, and immersion.
Justine Cooper, V.P. of Marketing at Qantas Vacations, said the time was right for Qantas Vacations to launch a luxury program.
“We see luxury travelers as an important segment of the market," Cooper said. "We know they want the best accommodation coupled with truly unique experiences and we are here to give them something unforgettable, and ultimately, make their dreams come true.”
Best of Luxury is for the traveler who wants not only to visit a destination, but get under its skin and truly experience it.
One of the highlighted itineraries is the truly authentic, Ultimate Outback Experience.
The remote wilderness of Australia’s Northern Territory is enhanced by luxury accommodations that blend elegance with the raw and untamed beauty. Come in direct contact with the culture of the land at the aboriginal site, Uluru.
Uluru, often referred to as Ayers Rock, is a sacred natural landmark where you can witness the most amazing sunrise in the world and watch the Rock glow red as the sky change colors.
Not to be outdone, Queensland, home to The Great Barrier Reef remains a prominent destination of the best of luxury program.
Stretching more than 1,250 miles, this living and breathing colorful wonderland is something you could spend a lifetime exploring.
The Best of Luxury has selected several exceptional ways to experience the Reef, including stays at renowned beach-front properties, complete with private cruises, helicopter rides, and phenomenal diving and fishing.
A quick flight or ferry trip takes you to the country’s southern-most state, Tasmania, a diverse island ripe for exploring.
Saffire, Tasmania’s most well-appointed accommodation, is a coastal sanctuary overlooking the serene waters of Great Oyster Bay and is an oasis of luxury amid an exhilarating landscape.
The spotlight is also on Australia’s thriving food and wine scene.
The Taste of Australia itinerary takes you on a mouth-watering tour of three Australian states.
Melbourne’s Yarra Valley and Adelaide’s Barossa Valley are home to sprawling vineyards and incredible luxury lodge properties.
Sydney also is a draw for foodies, with some of the world’s top restaurants located in and around the picturesque harbor.
For more information, visit www.qantasvacations.com/bestofluxury.