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A rendering of the proposed Frank Gehry project on the north corner of Santa Monica Boulevard and Ocean Avenue.
Courtesy Image
A rendering of the proposed Frank Gehry project on the north corner of Santa Monica Boulevard and Ocean Avenue.

News, Development, Santa Monica

Community Meeting To Be Held Thursday For Ocean Avenue Project

Posted Mar. 20, 2013, 9:22 am

Brenton Garen / Editor-in-Chief

Residents will have a chance to have their say this Thursday night about the recently announced Ocean Avenue Project, a proposed 22-story hotel on the north corner of Ocean Avenue and Santa Monica Boulevard.

Thursday’s meeting will be held at 7 pm in the Multi-Purpose Room of the Santa Monica Main Library, 601 Santa Monica Blvd.  

The project proposes a 244-foot mixed-use building that includes a 125-room hotel, 22 condominiums, 19 replacement rent-controlled units, affordable housing, a public rooftop observation deck, and street-level retail and restaurants.

The project also includes a new 36,000 square-foot museum campus that consists of two land marked buildings that will be adaptively reused and preserved as well as a Gehry Partners designed cultural building with exhibition space and museum plaza.

The project is being proposed by M. David Paul Associates and Worthe Real Estate Group – the owners of the land at 1353 Ocean Avenue as well as 2700 Colorado Avenue (MTV, Lionsgate Entertainment).

Both Frank Gehry and developer Jeffe Worthe are expected to attend Thursday’s meeting.

Neighborhood leaders concerned about the pace and scale of development in Santa Monica are expected to pack the community meeting.

“This history of height near the coast in Santa Monica has been hard fought for decades and residents have turned back high towers time and again where they would alter the unique character of the city and transform it into a high-rise haven,” said Mary Marlow, an Ocean Park resident and respected neighborhood leader. “This Gehry proposal is a tower appropriate for Miami. We aren’t Miami.”

Post a comment


Mar. 20, 2013, 10:12:54 am

Ron Di Costanzo said...

When - not if - this gets to the Council, we know how O'Day, Holbrooke and our "Mayor" will vote. So we need to convince the other 4 of the lunacy of this building, a project that will line the pockets of a few and damage the rest of us. Like so much in this city, it's about greed not need.

Mar. 20, 2013, 10:20:37 am

Jon Mann said...

This will go the same way as the Miramar, token comporomise, so why bother to show up to protest. The council solicits input from residents and does what they're going to do anyway. Holbrook, Davis, O'Day and O'Connor were all endorsed by developers for a reason. McKeown and Winterer will vote against, as well Vasquez, UNLESS Davis develops a conscience... In that case, one of the swing vote will switch to the majority.

Mar. 20, 2013, 11:10:23 am

Victoria said...

The commercialization of Ocean needs to stop. It is a disgusting demonstration of greed and it is taking away the charm of this city. Even my out of town visitors thinks so - the ones who are supposed to be your target tourists.

Mar. 20, 2013, 11:21:24 am

sgt said...

Our beloved city (SM) has already gotten the reputation of having some of the ugliest structures of any CA city, but this one surpasses UGLY by by far!!! ... and...have they forgotten our DOUBLE earthquake faults right here in good old Santa Monica? Why go for only 20 stories? Not enough people would drop dead!!! My apartment (newly built at the time) suffered major damage in the last 'double whammy" that we had, and I was only on the third floor!

Mar. 22, 2013, 12:15:47 pm

Anthony Schmitt said...

Wish I could have been there, working in Boston. The vision of the city, the achitecht, and the community, should all rise to a future that creates futures in Santa Monica. It's time to have one of our own... Have another Project in Santa Monica. If I can do anything to HELP, let me know. I welcome a new structure rising into the Santa Monica sky.

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