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Santa Monica Activist Jerry Rubin Resumes Anti-Toy Gun Campaign

Jerry Rubin has resumed his "No Toy Guns Merit Award Project.”
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Jerry Rubin has resumed his "No Toy Guns Merit Award Project.”

Posted Dec. 26, 2012, 11:32 am

Brenton Garen / Editor-in-Chief

Following the Dec. 14 violent gun killing at Sandy Hook Elementary School in Newtown, Connecticut that took the lives of 26 people, including 20 children aged 6 and 7, Santa Monica peace activist Jerry Rubin has resumed his "No Toy Guns Merit Award Project.”

Rubin’s "Alliance for Survival" peace group will offer merit awards to children and families who pledge to not buy or play with toy guns.

Rubin said the free personalized 8-1/2" by 11" merit awards were suitable for framing and could be obtained by sending a letter or email stating "Why I will not buy toy guns for my children" and that parents can also help younger children compose their own letters, if the children are not yet old enough to compose it themselves, stating "Why I do not like to play with toy guns."

"It is very important now during the Holiday season, when everyone is thinking about what toys they will be buying for their kids," Rubin said.

"Of course it is important year round, but why wait any longer? After the recent tragic gun violence killings of so many children, isn't it crucial to focus on all aspects of stopping further gun violence, including how so many children are learning at an early age, through the toy guns they play with, that it's okay just to pretend to kill their friends and fellow schoolmates."

Rubin’s anti-toy gun project first started in 1987. Children who sent in their toy guns were rewarded with teddy bears in exchange, but stopped after he ran out of the 5,000 donated stuffed animals.

Pledge letters should be e-mailed to Jerry Rubin at: or mailed to: Alliance for Survival, Att.: Jerry Rubin, 2035 Fourth Street #103-C, Santa Monica, CA 90405.

People are reminded to please include the spelling of the child's name the merit award should be made out to, as well as the return mailing address. If requesting a merit award by mail, people are asked to enclose $1 to cover return postage.

For more information, visit

Post a comment


Dec. 26, 2012, 4:05:54 pm

John Leddy said...

Awesome project Jerry. I remember the initial campaign very's needed now more than ever.

Dec. 26, 2012, 7:20:55 pm

Steve said...

I really enjoyed having a 'cap gun' as a young child. my friends and i had lots of fun playing cowboys

Dec. 27, 2012, 11:31:24 am

Dee said...

Security 'theater' once again--the anti-gun folks come out in droves to capitalize on the horrible tragedy to tote out their same old rhetoric. How is that my entire generation played with toy guns--ones that looked quite real, in fact--and yet, incidents like Newtown didn't happen? Rubin is oversimplifying a complex issue that includes the loss of cultural identity, civics, values, and more--instead of rushing to blame the instrument used by the killer, why don't we look to why there was a shooter at all....instead of what we, as a society, need to do to help the mentally ill, instill better values in our kids, and more.

Mar. 9, 2013, 2:44:26 pm

Sandra Pimentel said...

MOM (Mothers Opposed to Gun Violence) has heard about your effective NoToy Guns event and would love to have you join our vigil to end gun violence. Please join us at Palisades Park at Ocean and Wilshire at noon tomorrow and don't forget to change your clocks.

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