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Santa Monica, Miramar, Smrr

SMRR Issues Objection To Miramar’s Newspaper Ads

Posted May. 17, 2014, 8:00 am

Mirror Staff

Santa Monicans for Renters’ Rights (SMRR) issued a statement this week, claiming it “strongly objects” to the Miramar Hotel’s highly misleading full-page advertisements in the City's local papers that seeking to open “an interest list for potential residents” of apartments they might build if they get approval for their massive expansion project.

The statement also claimed the Miramar’s weblink to sign up on the interest list “reveals the ad to be a grim deception.”

“There is in fact no list that gets one in line for an affordable apartment. Instead, the sign-up page appears to be a ruse to collect contact info from people they can recruit to support the project,” said SMRR co-chair Richard Tahvildaran-Jesswein.

The SMRR steering committee voted on May 10 to condemn the Miramar advertisement “as cynical and deceptive.”

“Santa Monica holds economic diversity high amongst its most cherished values. Santa Monicans for Renters’ Rights has fiercely fought for and defended affordable housing as the key and indispensable pillar supporting our community’s economic diversity,” Tahvildaran-Jesswein said.

“The developers of the Miramar Hotel are exploiting low-income families’ desperate need for housing in a deceptive ploy to promote their massive expansion project,” SMRR steering committee member and former Mayor Denny Zane stated. “They want to claim community support for high-rise luxury condos we don’t need by playing off our real need for affordable housing.”

Santa Monica City Councilmember Kevin McKeown reportedly brought the advertisement to SMRR’s attention.

“There’s never been any discussion of letting this hotel make up its own rules on who gets affordable housing,” McKeown reportedly told the SMRR steering committee. “We need to protect working families and fixed-income seniors from being suckered and exploited.”

Michael Tarbet, a SMRR help-line volunteer, reportedly agreed. 

“It’s important to make sure that truly affordable housing units are created and matched to the local workers and residents who need them. The Miramar’s goal of gaining support for its expansion by this artifice has righteously backfired. They owe an apology to each low-income person they led on, and to the community as a whole.”

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Comments

May. 17, 2014, 4:56:24 pm

ted said...

I don't want to look up and see the sky blocked by a tower for the 1% only. It's like a proverbial thumb in the eye. The people who own the Miramar are making money. This is so they can make MORE money. And throwing a few crumbs to the populace is an insult. I don't want to say I'm against progress, but I've live in Santa Monica since 1969 and it was fine on a smaller scale with room for people to move around. Before there was Shutters and Lose's was Santa Monica ghost town. You know the dumbest thing they ever did was building Santa Monica Shores and Sea Colony. Had that area be allowed to gentrify like Main Street, it really would have been something else.

May. 18, 2014, 9:23:04 am

jon mann said...

if smrr is so concerned at this late date about miramar propaganda, why did the steering committee endorse pro-development candidates. why isn't it speaking out against 300 sq. ft. so called low income apartments.

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