Hundreds mobbed Denny’s on Tuesday to take advantage of their Grand Slam breakfast giveaway.
The giveaway was part of a promotion that included all of Denny’s 1,500 locations in the United States, Canada, and Puerto Rico. The giveaway was announced in a Denny’s commercial last Sunday, during the Super Bowl.
Nelson Marchioli, who is Denny’s CEO, stated in a press release “We had an extraordinary day. We were hoping to reconnect with millions of Americans … and we did. Customers showed us just how much they love The Grand Slam. We have received the most heartwarming comments from our servers, our managers and above all our customers. This Free Slam Day has exceeded our expectations in every way.”
The press release also mentioned that the cost of the promotion including the Super Bowl advertisement was approximately $5 million.
The Manager of Santa Monica’s Denny’s, Romero Bonilla, told the Mirror his restaurant, which is located at 1560 Lincoln Boulevard, served between 1,200 – 1,300 Grand Slam breakfasts between 6 a.m. and 2 p.m. on Tuesday. Some customers had to wait up to 45 minutes to be served and he had to have his restaurant fully staffed in order to meet the demand.
A representative from Denny’s public relations firm stated that the “Grand Slam is probably the most famous brand of breakfast. The Grand Slam Brand is as big as the Denny’s Brand. Denny’s served 2 million Grand Slams across the United States on Tuesday.”
A Grand Slam breakfast is made up of two eggs, two pancakes, two strips of bacon and two sausage links and it costs $5.99 at the Santa Monica Denny’s.