May 16, 2022 Breaking News, Latest News, and Videos

Recession Continues to Haunt Main Street:

Main Street’s eclectic mix of businesses and other attractions are still feeling the economic downturn, despite optimistic outlooks from federal and local officials that the economy is turning around.

Executive Director of the Main Street Business Improvement Association Gary Gordon, said that he’s not sure Main Street is “participating in the national recovery because a lot of places are still struggling.” In addition, “the weather this summer has not worked in our favor” because its been cold and unpredictable.

Mikke Pierson, one of the owners of the ZJ Boarding House, said the “economy and weather this summer have really been rough on us.” A foggy day can mean can cut our business in half. He has been in business on Main Street for 22 years and has “seen many changes and experienced a lot of growth,” but he has grown more pessimistic.

“I’ve really noticed people are spending less, and more of my customers are unemployed or making less,” he said. The cuts in spending have not only affected the number of surfboards, skateboards, and snow boards he sells, but also his clothing sales.

Many of the district’s businesses, Gordon said, are scrambling to use digital advertising to reduce costs on print advertising. Digital advertising can include having a website, being on Facebook ,or Twitter and having e-mail announcements. In May, Main Street hosted a digital marketing fair at the Victorian which was open to all Santa Monica businesses. They will host another one in October.

Although business in 2010 has been better for Giola (a women’s fashion store) than 2009, owner Laura Owen said that overall, it’s still not even “close to normal.” Since the downturn began she has had to cut back on her staff, shifted the type of merchandise she sells, and switched to e-mail marketing. Her customer mix of tourist and locals has remained the same, but “people are buying fewer items.”

Main Street has also been hosting events to help bring in business. The newest of these events is “Last Fridays,” which includes special events and extended business hours.

Rudy’s Barbershop’s Jeffrey Caukins, who is the chain’s Los Angeles’ manager, said that his business has been growing at this location despite the economic slowdown because “hair always grows.” He also noted that the cost of his cuts are always in the “more affordable range,” so they are better for this type of economy. His Main Street barbershop has been participating in community outreach events such as the Summer SOULstice and has been advertising in more local magazines as a way to improve their business.

Special events, new strategies, and outreach attempts may help periodically, but on a regular day Pierson, of the ZJ Boarding House, looks to the streets to gauge the local economy. He looks for how many metered spots are open along Main Street, and lately “you can almost always find a spot,” he said. “I don’t see Main Street’s economy rebounding very quickly.”

in News
Related Posts

1221 Ocean Avenue Complex Sold For Record Price

May 16, 2022

May 16, 2022

Sold for a record price of $330 million. By Dolores Quintana The Irvine Company has sold 1221 Ocean Avenue to...

Office Construction Is Starting To Rise In Los Angeles

May 15, 2022

May 15, 2022

Property vacancies are still affecting growth.  By Dolores Quintana In March, the Los Angeles Metropolitan area had 3.2 million square...

Santa Monica City Council Selects Doug Sloan as New City Attorney

May 12, 2022

May 12, 2022

At its meeting this week, the Santa Monica City Council appointed Doug Sloan to serve as Santa Monica’s next City...

Landmark Theater Closing in Former Westside Pavillion

May 12, 2022

May 12, 2022

Theater will close at the end of month By Sam Catanzaro The Landmark Pico theater at the former Westside Pavillion...

Community Policing at the Heart of Beat Four

May 11, 2022

May 11, 2022

The Neighborhood Resource Officer (NRO) Program thrives through community involvement and collective work. Today we hear from Officer Aaron Alpert...

Santa Monica High School Among Top-900 Schools in Country

May 10, 2022

May 10, 2022

SAMOHI ranked 829 out of over 18,000 total schools By Staff Writer Santa Monica High School is among the top...

Pico Marketplace Changing Small Businesses Access to Retail Space: Santa Monica Beat – May 10th, 2022

May 10, 2022

May 10, 2022

Local news and culture in under 5 minutes.* Pico Marketplace Changing Small Businesses Access to Retail Space* Grunion Fish Seen...

Video: Westside E-Scooter Injury Rate High Than National Rate for Motorcycles

May 10, 2022

May 10, 2022

The Westside’s injury rate for e-scooters is higher than the national rate for motorcycles, a new study has found. Learn...

Douglas Sloan Set to be Santa Monica’s New City Attorney

May 9, 2022

May 9, 2022

Sloan would be first permanent person to hold post in two years By Dolores Quintana  The next Santa Monica City...

Santa Monica Releases 2022 Homeless Count Results

May 9, 2022

May 9, 2022

Number of unsheltered individuals increases 1 percent in first count since 2020 By Dolores Quintana and Sam Catanzaro The City...

Amazon Bringing 1,000 News Jobs to Santa Monica

May 6, 2022

May 6, 2022

Company signs a lease for a 200,000-square-foot space at the Water Garden  By Dolores Quintana Amazon.com intends to create 2,500...

LA Considering Emblem Program to License Cannabis Stores

May 6, 2022

May 6, 2022

Program would help Angelenos distinguish between licensed and unlicensed cannabis vendors and safe cannabis products By Dolores Quintana Members of...

Meet SMPD Beat Three Neighborhood Resource Officers

May 6, 2022

May 6, 2022

The Neighborhood Resource Officer (NRO) Program is based around the concept of community policing and collective involvement. Today we met...

McKinley Elementary School Awarded California Pivotal Practice Award

May 5, 2022

May 5, 2022

The Santa Monica-Malibu Unified School District has announced that McKinley Elementary in Santa Monica has been awarded the California Department...

UCLA Study Offers Strategy for Freeway Congestion Pricing That Reduces Burden on Low-Income Residents

May 5, 2022

May 5, 2022

Claudia Bustamante/UCLA Newsroom  Among transportation experts, congestion pricing is the gold standard policy for managing traffic on freeways and highways....