May 27, 2022 Breaking News, Latest News, and Videos

eHarmony Makes Perfect Match in Santa Monica:

The online dating service eHarmony is moving to Santa Monica after the City Council changed an outdated ordinance which outlawed match making services from operating in the city.

By the end of the year eHarmony will move into a 65,000 square foot facility in the Yahoo Center at Broadway and 26th Street. The company is leaving their current Pasadena location for the roomier location and a closer proximity to other technology firms, said Paul Breton, director of corporate communications.

eHarmony launched ten years ago this August. Clinical psychologist Neil Clark Warren studied why relationships work and others don’t using research to try to match people in the beginning for a lasting relationship. Couples take a 320-question survey to look at items such as humor, energy level, and conflict resolution.

“Its really about how do we help people get into a quality long term relationship,” Breton said.

With growing popularity of online dating websites, eHarmony focuses on creating serious relationships claiming more than 1 million projected people in monogamous relationships thanks to their program. The modern take on dating claims 542 individuals are married daily on average from meeting through the site.

Pasadena-based eHarmony (www.eharmony.com) launched in the United States in 2000 and is now the number one “Trusted Relationship Services Provider” in the country, according to the website.

In order to move to Santa Monica the council had to look at an ordinance dating back to the 1950s forbidding matching making services that were lumped together with escort services. The council voted to update the ordinance now that online dating services are much more acceptable. Council member Kevin McKeown joked that the proposal came before the council like a “blind date,” before joining a unanimous vote from the dais to change the ban on dating services.

City attorney Joseph Lawrence explained that City staff embarked on a program to change the long forgotten municipal code after beginning negotiations with the dating service. Discovering the old law encouraged the council to question the amount of such City laws.

City staff has not looked into other archaic laws that may be part of the municipal code in order to update horse and cart type regulations. There is no planned cleaning house on the municipal code.

The new location will be the headquarters for the online dating company that will hold the 275 employees, a customer care center, and the company’s signature research lab that studies how to match couples to create lasting relationships.

in News
Related Posts

Three Juveniles in Hosptial Following Overdose in Santa Monica

May 26, 2022

May 26, 2022

Two females in critical but stable condition, third victim “alert and recovering” By Sam Catanzaro Three juveniles suffered an overdose...

John Adams Middle School Student Selected to Perform at Carnegie Hall

May 24, 2022

May 24, 2022

JAMS Student Grayson Fitzgerald named junior finalist for the 2022 middle school honors performance series at Carnegie Hall By Staff...

SMC Student Film “The War Within” Accepted into 2022 American Pavilion at Cannes

May 24, 2022

May 24, 2022

Three Santa Monica College Films Will Screen at In-Person Festival, including 2021 Best Student Film Winner “Broken Layers” and 2020’s...

Santa Monica City Council Looks to Shorten Meetings

May 24, 2022

May 24, 2022

Council to consider changes at Tuesday meeting By Dolores Quintana Santa Monica lawmakers are considering taking steps to shorten City...

Landmark Theater Official Closes on Pico

May 24, 2022

May 24, 2022

Pico Boulevard location closes Sunday By Sam Catanzaro The Landmark Theater on Pico Boulevard in Westwood has officially closed.  The...

Road Closures Expected During Demolition Of Parking Structure Three: Santa Monica Beat – May 23rd, 2022

May 23, 2022

May 23, 2022

Local news and culture in under 5 minutes.* Free Donuts At Randy’s Donuts For National Doughnut Day* Road Closures Expected...

Los Angeles Metro Sees 15.9 Percent Increase in Median Rent

May 20, 2022

May 20, 2022

Median rent of $2,258, according to recent report By Dolores Quintana The ongoing pandemic has exacerbated the issues of housing...

New Renderings for Frank Gehry Hotel Development in Santa Monica

May 20, 2022

May 20, 2022

Project would include hotel, apartments, retail and a museum By Dolores Quintana Slowly but surely, plans for a  Frank Gehry-designed...

Shared Mobility Plummets in Santa Monica

May 20, 2022

May 20, 2022

Recent report also shows that nearly half of riders make over $100,000 By Sam Catanzaro Shared mobility use in Santa...

Christopher Dishlip Selected as Santa Monica’s New Assistant Director of Public Works

May 20, 2022

May 20, 2022

Public Works Director Rick Valte announced the selection of Christopher Dishlip as Santa Monica’s new Assistant Director of Public Works....

Letter to Editor: Response to Himmelrich’s “We Walk the Talk” Column

May 20, 2022

May 20, 2022

By Beau Marks As a Santa Monica resident, I am dismayed by Sue Himmelrich’s response (“We Walk the Talk,” Santa...

Motional And UberEats Launch Autonomous Deliveries In Santa Monica

May 18, 2022

May 18, 2022

There Are Plans For Expansion Into The Rest Of Los Angeles Motional, a global driverless technology leader, and Uber Technologies...

Winston Pies Opening Third Location In Santa Monica

May 18, 2022

May 18, 2022

The restaurant used to be known as ButterCrust Pies Winston Pies is staying in Santa Monica when opening their third...

Only 10 Vaquita Porpoises Survive, But The Species May Not Be Doomed

May 17, 2022

May 17, 2022

Hope remains for the porpoise species not only survive but thrive with human help. By Stuart Wolpert The vaquita porpoise,...

The American Cinematheque Brings “Bleak Week” To Santa Monica’s Aero Theatre And The Los Feliz Three Theatre

May 17, 2022

May 17, 2022

33 Films From 18 Countries In One Week. By Dolores Quintana Sometimes when things are tough and you’re feeling down,...