June 22, 2024 Breaking News, Latest News, and Videos

How I Would Select an Agent:

“Thank you for your helpful columns about how to buy and sell homes and other real estate issues. We are going to put our place up for sale soon and would appreciate knowing how you personally would go about picking an agent to sell your own home.”

-A long-time Santa Monica homeowner

I would begin by thinking of it as an employment process, since I would be comparing different agents to hire for the job. I would keep in mind that the sale of my largest financial asset is involved, so the decision warrants my being very thorough in the interview/selection process. I would give it as much attention and time as I would in selecting a doctor or attorney for a special medical or legal situation.

First, I would develop a list of three or four well-researched candidates to interview. These may come from various sources, such as: consistent presence in local newspaper ads and other publications, and people I know whose opinion I respect.

Next, I would visit each candidate’s personal website and note how easy it is to navigate and whether the content seems current. I would see if their listing have any special or upgraded presence on Realtor.com. I might also test their online response time by sending a brief e-mail requesting information.

• I would also prepare a list of questions to ask all of them, and begin asking them with my first phone call. These would include:

• What is your track record for the last two years?

• What preparations do you recommend before putting a home on the market?

• How do you propose marketing a house?

• Do you use a pricing strategy?

• Do you provide staff or team support?

• How available are you personally?

• What is your marketing sales success ratio and escrow “fall-out” ratio?

• How many ads per month will you guarantee and what publications will they be in?

• Why should I list my home with you?

Of course I might not get very far in that list on an initial call, but I would cover as much as possible. That call may help to eliminate a candidate before taking the time to actually meet.

I might drop by the office of the remaining candidates to see how their work environment feels. I would be watchful for evidence of good systems in place and a generally positive atmosphere.

I also might see how prompt they are in returning phone calls. I would request any information they have available that I could review before scheduling an appointment. By going over their “pre-listing” materials, I may be able to narrow the field down more, or at least have further insight about the quality and type of information each agent has available. I would also ask for a list of references and phone numbers.

I would have any remaining candidates meet me at my home. During this visit I would:

• Get a feeling for how much the agent seems to care about me and my best interests.

• Notice how detail-minded they are in their tour of my home and in taking notes.

• See if they ask good questions and offer a consultative approach.

• Try to sense if I would feel comfortable with their style, and confident that they will represent me well.

• Get some suggestions about how to get my home ready for marketing.

• Get a thorough explanation with many examples of how they would market my home.

• Get their initial opinion of what my home might sell for now and if they have any pricing strategy to suggest.

• Find out what their usual commission is and how it is distributed.

If I wasn’t sure which agent suited my needs best at that point, I would call two or three of the references each remaining candidate gave me. Their answers to a few questions might clarify which agent to select.

I would then hire my best choice, giving them at least a three-month initial employment period. I would also cooperate fully in helping get my property ready for marketing and be flexible in accommodating showings whenever practical.

I feel confident that in following these steps to interview and select an agent to represent me, I would be very satisfied with the results. Good luck to you!

Michael Edlen is ranked in the top 25 percent of Coldwell Banker nationwide, and he helps over 40 clients successfully move each year. He and his team can be reached at 310.230.7373 or at michael@michaeledlen.com. More tips and real estate information is on his website www.MichaelEdlen.com

in News
Related Posts

LA County Issues Ocean Water Use Warning for Several Beaches on the First Day of Summer

June 21, 2024

June 21, 2024

Elevated Bacterial Levels Prompt Health Advisory for Popular Coastal Spots Sadly, on the first day of Summer, the Los Angeles...

THIS WEEKEND: “Venice Summer Fest 2024” Will Celebrate Local Artists, Brands, and Designers

June 21, 2024

June 21, 2024

Over 400 Artists Will Exhibit and Sell Their Original Creations  The Venice Summer Fest 2024 will take place on Saturday,...

This Palisadian Will Be the Youngest Ever U.S. Olympian in Beach Volleyball

June 21, 2024

June 21, 2024

Miles Partain, 22, Is One of Several Olympians That Came Out of Pali High By Zach Armstrong Palisadian talent will represent...

(Video) Sport Fishing and Whale Watching on the Pacific Offered by MDR Sportfishing

June 20, 2024

June 20, 2024

Located Out of Marina del Rey, More Information Can Be Found at mdrsf.com @smmirrornews Operating out of Marina del Rey,...

Roman-Style Pizza Chain Opens on Main Street

June 20, 2024

June 20, 2024

The Chain’s Menu Boasts Fresh Ingredients for Its Variety of Tradition, Gluten-Free and Vegan Options By Zach Armstrong Today on...

Sci Fi Museum’s Lease Gets Terminated at Former Sears Building

June 20, 2024

June 20, 2024

The News Comes as a Slew of Controversies Surround the Museum and Its Founder By Zach Armstrong Amid tumultuous setbacks...

Pride-Colored Towers Vandalized During Pride Month for Two Straight Years in Palisades

June 20, 2024

June 20, 2024

L.A. County Supervisor Lindsey Horvath Stated That the Graffiti Will Be Removed By Zach Armstrong For two consecutive years, pride-colored lifeguard...

Film Review: Hit Man

June 19, 2024

June 19, 2024

FILM REVIEWHit ManRated R115 MinutesLimited run in theatres May 24th – June 7th, Released June 7th on Netflix Based on...

What to Expect at This Year’s “Pier 360 Beach Festival”

June 19, 2024

June 19, 2024

The Festival Will Honor Jeff Ho, Iconic Surfboard Shaper and Founder of the Zephyr Surf Team, and Kathy Kohner Zuckerman,...

Judge Blocks Barrington Plaza Evictions, Citing Legal Violations

June 19, 2024

June 19, 2024

Owner Douglas Emmett Inc. Sought to Evict Nearly 600 Tenants Last Year, Citing Safety Upgrades The eviction of hundreds of...

Yoga Gurus Sentenced for Defrauding Malibu Doctor

June 19, 2024

June 19, 2024

Dr. Sawusch Had a Successful Medical Practice in Pacific Palisades and Amassed Significant Wealth Through Investments A federal judge sentenced...

Thief Steals $4K of Jewelry from 3rd Street Promenade Store

June 18, 2024

June 18, 2024

The Owner Says a Similar “Smash-And-Grab” Incident Took Place Earlier This Year By Zach Armstrong A Ring camera placed inside...

Homeless Man Arrested in Santa Monica for Burglary and Arson

June 18, 2024

June 18, 2024

Suspect Faces Multiple Charges After Incidents Patrol officers responded to a commercial burglary call on Saturday, May 25, at approximately...

Baby Blues BBQ Reopens in Venice Nearly Two Years After Devastating Fire

June 18, 2024

June 18, 2024

The Eatery Has Been Featured on Diners, Drive-Ins & Dives, and the Food Network By Zach Armstrong Almost two years after...

Tech Entrepreneur and Developer Company Buy Promenade Shops for $103M: Report

June 17, 2024

June 17, 2024

Acquisitions Include 1202, 1222, 1225, 1232, 1339, and 1344 Third Street Promenade Federal Realty Investment Trust has sold eight parcels...