April 14, 2024 Breaking News, Latest News, and Videos

The Power of “Staging”:

MICHAEL EDLEN

REAL ESTATE CONSULTANT

Most agents discuss with their clients the advantages of extensive marketing, including widespread advertising, networking, and using the Internet. But not as many agents explain why marketing is only as good as the product shows – the house. Although professional “staging” is often beneficial, and in some cases highly suggested, the process does not generally require a $15,000 to $25,000 investment.

However, “staging” can be more than cosmetic cleaning and minor makeovers. Staging can turn houses into model homes to showcase. Personal knickknacks, excess furniture and clutter are removed; repairs and renovations may be completed; eccentric decorating can be turned back to neutral backdrops; and thorough cleaning makes the entire house shine – including closets/pantries, fireplaces, driveways, and decks. That’s one reason why so much money and time are spent decorating and furnishing new-home models: staging results in more buyers saying, “I want this house.”

In years past, buyers generally would schedule an appointment to tour a house. Today, more and more buyers are previewing homes online – before ever setting foot inside the front door. Those same potential buyers often eliminate a substantial number of homes previewed online because they appear cluttered, too small and unattractive.

Here is a room-by-room tour to illustrate the power of staging.

Family Room

Remove family photos and knickknacks. The curiosity takes the focus off the house, which is what you are trying to sell.

Remove too much or too large furniture. Nothing makes a room look smaller than furniture that is too large or bulky. If the couch is angled, it may be too big. Buyers want and need the feeling of space.

Fireplace: A wood-burning fireplace may need to be cleaned, including the chimney and any soot on the front. A natural-gas fireplace may need the pilot light inspected.

Kitchen

Counters and cupboards: Too many appliances and dishes eat up work and storage space.

Pantry: If the food hasn’t been eaten in several months, maybe it would help to toss some of it out. The less stuff stored, the larger the pantry appears.

Built in desks: Clean surfaces and bulletin boards to rid of unnecessary clutter.

Bathrooms

Bathrooms are the telltale room of cleaning habits.

Toothpaste, toothbrushes, cosmetics, and brushes should be stored neatly in drawers or cabinets.

Bottles, such as hair and body products, perfume, etc. can be stored together in one nice box or basket.

Toss soap scraps, and neatly hang towels.

Bedrooms

The bed is a focal point, so it looks a lot better when made, with smooth covers and folded corners.

Walls. Neon green walls are great for a teenager’s self expression but unacceptable for a well-staged home. Walls need to be a neutral color.

Closets: Out of season clothes should be packed. Buyers usually think they need twice as much space as there is, so appeal to them.

Exterior

First impressions are everything. Paint and landscape sprucing up can do wonders.

Driveway: Home improvement stores sell products to remove oil stains.

Decks and porches: Consider them like any other room in the home: grills should be in good shape; fertilizers, charcoal, and other items should be stored neatly in the garage; and patio furniture should be in good condition.

There are many more tips that can be made, and an experienced agent or staging expert can help tremendously in working with sellers to get their home ready to market. Even if the home shows well generally, there is almost always some area where significant improvement will help to sell it sooner and at a higher price

Michael Edlen provides real estate counseling services to prospective buyers and sellers and helps over 50 families each year to move. He also maintains a database of local professionals, including professional home stagers. Please contact his office if you would like to request a referral. More tips and information are available on his website, www.MichaelEdlen.com. He can be reached at 310.230.7373 or Michael@michaeledlen.com.

in News
Related Posts

Registration Now Open for Summer at New Roads

April 12, 2024

April 12, 2024

New Roads School is accepting registration for its summer program, a vibrant selection of classes and camps curated to meet...

CodeREV Inspires Kids to Code

April 12, 2024

April 12, 2024

Budding coders, robotics engineers, game developers, animators and STEM campers are invited to join CodeREV this summer for a memorable...

YMCA Santa Monica: When School Is Out, Camp Is In

April 12, 2024

April 12, 2024

As the Santa Monica-Malibu Unified School District nears its end,  YMCA Santa Monica is setting up for its popular Summer...

Top 4 Party Boat Rentals in San Diego

April 12, 2024

April 12, 2024

Here’s a rundown of the top 4 party boat rentals that will elevate any event to an unforgettable experience: Alana...

Venice Shorts: Media Trucks Scour Canals After Saturday’s Violent Assaults

April 12, 2024

April 12, 2024

Just How Safe Is Venice? By Nick Antonicello Car vandalism, tool theft, break-ins, property theft, pick-pocketing at the beach, rampant...

Accents Owner Steven Hanna Reflects on Decades Long Legacy

April 12, 2024

April 12, 2024

For 37 years, Accents Jewelry has transcended mere commerce, evolving into a vibrant community, a crucible of creativity, and a...

Santa Monica Breakfast Club Hosts 8th Annual Mad Hatter Tea Party

April 12, 2024

April 12, 2024

Whimsical Event Raises Funds for Local Families’ Dental Care Needs The Santa Monica Breakfast Club is gearing up for its...

Council Advances Plans for 120+ Affordable Apartments

April 11, 2024

April 11, 2024

The Development Aims to Serve Individuals and Families Earning Between 30 to 80% of the Area Median Income The City...

(Video) The New Menu Experience at Cassia Restaurant in Santa Monica is Delicious

April 11, 2024

April 11, 2024

The Southeast Asian dishes satisfy. Friendly ambiance, flavorful food, subtle cocktails, beer and wine, and scrumptious desserts. @smmirrornews The New...

Lyft Driver Charged with Sexual Assault Following Investigation

April 10, 2024

April 10, 2024

The Incident Occured in September By Zach Armstrong A Lyft driver who allegedly sexually assaulted a woman last year has...

SB 1509 Advances: Malibu Officials Rally Behind Negligent Operator Treatment Bill

April 10, 2024

April 10, 2024

Senator Stern’s Legislation Gains Momentum in Effort to Curb Reckless Driving SB 1509, the Negligent Operator Treatment bill spearheaded by...

“New Girl” Actor Sells Palisades Abode for $3.1M

April 10, 2024

April 10, 2024

He and His Wife Undertook a Renovation of the Unique, Two-Story Abode, Transforming It Into a Picturesque Beachfront Dwelling Actor...

Nationwide Retail Theft Scheme Leads to Five-Year Prison Sentence for Santa Monica Man

April 10, 2024

April 10, 2024

The Man Led a Group That Hoodwinked Department Stores Across 23 States By Zach Armstrong A Santa Monica man was...

Two Women Assaulted and Injured Near Venice Canals, LAPD Initiates Investigation

April 10, 2024

April 10, 2024

The Venice Community Will See an Increase in Patrols Along With Black and White Police Vehicles By Zach Armstrong An...

Report: State Farm’s California Policy Shakeup to Hit Palisades the Hardest

April 10, 2024

April 10, 2024

Customers Affected Will Receive Notifications Starting July 3 for Property Holders and August 20 for Commercial Apartment Holders The San...