March 29, 2024 Breaking News, Latest News, and Videos

Businesses Share in Post-Rose Bowl Glee:

The festivities surrounding the Rose Bowl college football game – in particular, the Wisconsin pep rally that brought out more than 25,000 Badger fans – helped drive business up 30 percent for at least one local business, according to an employee.

That business is The Lobster restaurant, and according to Lynne Thomas, director of sales and marketing, the increase was “for the whole week” leading up to the game.

Hotels also fared well. “Santa Monica hotels have benefited for many years from the Rose Bowl game by completing contract bookings with tour operators,” said Bill Doak, general manager of the Loews Santa Monica Beach Hotel.

Doak further pointed out the coordinated efforts of the Santa Monica Conventions and City Visitors Bureau and Pier, Pacific Park and City agencies to plan unique activities such as the pep rallies that “deliver sustainable community-wide benefits beyond the scope of a single event [the Rose Bowl].”

For Bayside District Corp. CEO Kathleen Rawson, just seeing the “the sea of red” – Wisconsin Badgers fans – meant the “New Year’s holiday was not only good for business but a healthy reminder of what an important and substantial impact these types of sporting groups bring to our community.”

Unfortunately for Wisconsin fans, they lost to their opponent Texas Christian University by a narrow 19-21.

in News
Related Posts

Customers at These Palisades Stores Can Get Cash Rewards for Sharing Their Experience

March 29, 2024

March 29, 2024

Thumzup is Starting its L.A. Footprint Expansion with Pacific Palisades Thumzup, a company which aims to democratize the social media...

Homeless Man Sentenced to State Prison for Crimes Against Homeless Women

March 29, 2024

March 29, 2024

Man Pleads No Contest to Series of Sexual Assaults Anthony Pittman, currently homeless, has pled no contest to a series...

(Video) Series A Coffee Now Open in Beverly Hills at 8328 Wilshire Blvd

March 29, 2024

March 29, 2024

Located in the space that formerly housed a Coffee Bean and Tea Leaf. Try the Black Pearl Iced Coffee. @smmirrornews...

Los Angeles County Braces for Heavy Rain, Snow, and Possible Thunderstorms Over Weekend

March 28, 2024

March 28, 2024

National Weather Service Issues Alerts for Flooding and Possible Tornado  According to the latest reports from the National Weather Service...

Hotel Workers to Speak Out on Harassment Endured at Santa Monica Hampton Inn

March 28, 2024

March 28, 2024

The Hotel Is One of Five Hotels in the Charter City That Are Still in a Labor Dispute By Zach...

Santa Monica Rotary Club Raises Over $21,000 for SMC Guardian Scholars Program

March 28, 2024

March 28, 2024

This Grant Will Provide Essential Support to Current and Former Foster Youth Enrolled at the College The Rotary Club of...

 (Video) Philz Coffee Set to Close Westside Location Next Month

March 27, 2024

March 27, 2024

The Franchise Recently Made Headlines for Changing Headquarters @smmirrornews Philz is closing its Santa Monica shop #coffeeaddict #coffee #coffeeshop #losangeles...

Fleurs et Sel Bakery Opens Storefront in West Adams, Welcomes Customers Three Days a Week

March 27, 2024

March 27, 2024

Indulge in Freshly Baked Cookies at the New West Adams Location Fleurs et Sel Bakery, known for its delectable cookies...

Easter Specials Guide: Brunch Spots, Desserts, and More in West Los Angeles

March 27, 2024

March 27, 2024

Discover the Best Easter Eats and Treats in LA for Your Holiday Celebration Easter is almost here, so here are...

Famous Literary Critic and Palisadian Passes Away at 92

March 27, 2024

March 27, 2024

A Memoriam Post Stated She Overturned Views on T. S. Eliot, Ezra Pound and Other Canonized Artists By Zach Armstrong...

Mixed-Use Development Set for Sloping Property along Chautauqua Boulevard

March 27, 2024

March 27, 2024

“Canyon Place” Is Set to Include Two Apartment Units and 1,415 Sq. Ft. of Office Space By Zach Armstrong A...

Over Five Miles of Venice Blvd. to Temporarily Close, Become Public Park in April

March 27, 2024

March 27, 2024

The Initiative, Which Started in 2010, Aims to Connect Communities and Promote Sustainable Transportation Options On Sunday, April 21 from...

(Video) Workers Strike at Luxury Hotel in Downtown Santa Monica

March 27, 2024

March 27, 2024

Meanwhile, Unite Here Local 11 Recently Announced a Contract Was Ratified at 34 Hotels @smmirrornews Workers are striking at Proper...

(Video) Director Adam Wingard Talks About His Influences While Making GODZILLA X KONG: THE NEW EMPIRE

March 27, 2024

March 27, 2024

Director Adam Wingard Talks About His Influences While Making GODZILLA X KONG: THE NEW EMPIRE at the Beyond Fest Screening...

Historic Union Contract Ratified by Thousands of Hotel Workers At 34 Hotels

March 26, 2024

March 26, 2024

UNITE HERE Local 11 Negotiates Agreement Ensuring Wage Increases  Hotel workers, who spearheaded the largest hotel strike in modern U.S....