May 17, 2022 Breaking News, Latest News, and Videos

Three Decades of Earth Wind and Flour:

There mainstays that help define a neighborhood’s character — a bakery that serves fresh breads each day; a friendly market; or a local bar for regulars after a long work day. Earth, Wind and Flour has earned that status in Santa Monica after celebrating its 30th anniversary.

Customers frequent the restaurant each week while others make a daily trip, said owner Dennis Klempner. The casual dining experience offers familiarity and authentic Italian fare that diners rely on. Klempner has watched families come in to Earth, Wind and Flour for three decades, and he said teens who used to eat with their parents now bring in their own children after years of “feel good” atmosphere.

Klempner knows a thing or two about how to please a customer after starting in the restaurant business when he was a 14-year-old. He started in high school, washing dishes at a local Italian eatery. From there he learned the ropes, eventually moving up in ranks to executive chef and opening 14 locations with the company.

By 1971, Klempner decided to open his first restaurant, an Italian place called Pizza Peddler, in Encino. From there he stuck with the same motif of down-home Italian eats that he was raised in, making it his own. He opened Earth, Wind and Flour in 1981 finding his niche at 2222 Wilshire Boulevard in Santa Monica.

Calling himself an “understated man,” this mentality is reflected in the simple and casual dining experience at the restaurant. Sawdust is scattered on the floor and playing cards are littered on the walls from a weekly “world champion” magic act. The fresh daily ingredients and the Boston-style pizza, Klempner said, are what entice people to return.

The move to open a restaurant felt like a natural transition, instead of a life-long goal. After years in the business, he didn’t want to work for someone else, but was ready to take on the responsibility of working for himself.

“It’s almost like I didn’t think about having my own place,” Klempner said. “You work for somebody and learn your craft, and instead of me working for somebody, I work for everybody.”

Now Klempner employs about 45 employees, some of whom have been working at Earth, Wind and Flour since the beginning. He literally keeps it all in the family with both his son and daughter working at the restaurant. He wants his son to take over the business when the time comes.

After 30 years making signature pizzas and sub sandwiches, the menu has expanded from three to four salads to more than 12, and even more pasta dishes. The chefs experiment with a variety of daily specials, some so popular they become part of the permanent menu. Despite the various choices that now fill the menu, Klempner said the pizzas are still “number one.”

“We feel that customers want more variety — that’s how we are evolving — got to keep thinking about different items,” he said.

in News
Related Posts

Man Who Murdered His Family Members Pleads Guilty To Five Other Killings

May 16, 2022

May 16, 2022

Escobar injured an additional seven other people as well.  By Dolores Quintana A man, Ramon Escobar, has pleaded guilty to...

The price of gasoline in Los Angeles County Has Experienced The Largest Increase Since February

May 16, 2022

May 16, 2022

Gasoline prices in Orange County Have Also Increased By Dolores Quintana Regular self-serve gasoline in the county of Los Angeles...

Santa Monica Travel Summit Of 2022 Returns To Take On Tomorrow

May 16, 2022

May 16, 2022

The Event Was Held At The Jonathan Club On Santa Monica Beach By Staff Writer The 2022 Santa Monica Tourism...

City Council Extends Santa Monica’s Parklet Program: Santa Monica Beat – May 16th, 2022

May 16, 2022

May 16, 2022

Local news and culture in under 5 minutes.* City Council Extends Santa Monica’s Parklet Program * Santa Monica High School Students...

1221 Ocean Avenue Complex Sold For Record Price

May 16, 2022

May 16, 2022

Sold for a record price of $330 million. By Dolores Quintana The Irvine Company has sold 1221 Ocean Avenue to...

Office Construction Is Starting To Rise In Los Angeles

May 15, 2022

May 15, 2022

Property vacancies are still affecting growth.  By Dolores Quintana In March, the Los Angeles Metropolitan area had 3.2 million square...

Santa Monica City Council Selects Doug Sloan as New City Attorney

May 12, 2022

May 12, 2022

At its meeting this week, the Santa Monica City Council appointed Doug Sloan to serve as Santa Monica’s next City...

Landmark Theater Closing in Former Westside Pavillion

May 12, 2022

May 12, 2022

Theater will close at the end of month By Sam Catanzaro The Landmark Pico theater at the former Westside Pavillion...

Community Policing at the Heart of Beat Four

May 11, 2022

May 11, 2022

The Neighborhood Resource Officer (NRO) Program thrives through community involvement and collective work. Today we hear from Officer Aaron Alpert...

Santa Monica High School Among Top-900 Schools in Country

May 10, 2022

May 10, 2022

SAMOHI ranked 829 out of over 18,000 total schools By Staff Writer Santa Monica High School is among the top...

Pico Marketplace Changing Small Businesses Access to Retail Space: Santa Monica Beat – May 10th, 2022

May 10, 2022

May 10, 2022

Local news and culture in under 5 minutes.* Pico Marketplace Changing Small Businesses Access to Retail Space* Grunion Fish Seen...

Video: Westside E-Scooter Injury Rate High Than National Rate for Motorcycles

May 10, 2022

May 10, 2022

The Westside’s injury rate for e-scooters is higher than the national rate for motorcycles, a new study has found. Learn...

Douglas Sloan Set to be Santa Monica’s New City Attorney

May 9, 2022

May 9, 2022

Sloan would be first permanent person to hold post in two years By Dolores Quintana  The next Santa Monica City...

Santa Monica Releases 2022 Homeless Count Results

May 9, 2022

May 9, 2022

Number of unsheltered individuals increases 1 percent in first count since 2020 By Dolores Quintana and Sam Catanzaro The City...

Amazon Bringing 1,000 News Jobs to Santa Monica

May 6, 2022

May 6, 2022

Company signs a lease for a 200,000-square-foot space at the Water Garden  By Dolores Quintana Amazon.com intends to create 2,500...