July 31, 2021 Breaking News, Latest News, and Videos

Santa Monica Sets New Visitor Record With 6.47 Million Visitors During 2010:

Santa Monica recorded a record 6.47 million visitors in 2010, a 2.1 percent increase from the previous year, according to a new tourism market summary report released by the Santa Monica Conference and Visitors Bureau (SMCVB).

Financially, this equates to a total annual visitor spending increase of 3.4 percent from $1.155 billion in 2009 to $1.195 billion spent within the city in 2010.

The top five indicators revealed shopping/gifts collected $361 million, hotels collected $245 million, meals collected $242 million, beverages collected $113 million, and activities collected $70 million during 2010. The per-capital daily visitor spending was up 2.6 percent from the previous year to $121.56.

While the Horizon Consumer Science and CIC Research, Inc. report only compared 2010 versus 2009, SMCVB President/CEO Misti Kerns said this year was looking even more promising.

For August 2011, Kerns said Santa Monica hotels ran at 92.42 per cent occupancy (a 0.8 percent increase from August 2010) with an average nightly rate of a hotel room at $325.84 (a 10.3 percent increase from August 2010).

“We’ve been lucky in the market place of retaining occupancy, whereas in a lot of other arenas, they haven’t been able to do that,” Kerns said. “Overall we have good product in the area, we’ve got a very solid experience that people are aware of, and our hotels worked really hard to make sure they weren’t losing the customer who wasn’t willing to pay that rate at the time.”

For 2010, international visitors (3,397,400) were up 12 percent on the previous year, which equates to 52.5 percent ratio versus U.S. domestic visitors.

Kerns said international visitors were the right recipe for Santa Monica as a destination.

“They certainly spend much higher and they tend to use public transportation, which is the absolute way to get around our community,” she said. “They become critically important to us in the diversity that we offer of the experience of Santa Monica too. It’s cool and nice to go out and hear all of those other languages whether you’re shopping down on Third Street Promenade or you’re over at Bergamot Station.”

Kerns said she would like to see the number of international visitors to account for 60 to 65 percent of Santa Monica’s visitors, but there had to be a balance.

“There is also the dynamic of the increase in room rates,” she said. “An international traveler isn’t always as interested in paying a higher rate because it often shortens the length of stay.”

Of the 6.47 million visitors to Santa Monica in 2010, the break-down in the report showed 565,000 stayed in a hotel/motel, about 226,000 stayed in a private residence while the remaining 5.675 million were day visitors.

Other notable overall Santa Monica visitor activity indicators revealed that hotel tax revenue to the city increased from $27.8 million in 2009 to $30.1 million in 2010. Santa Monica jobs supported by tourism also increased from 9,725 in 2009 to 10,080 in 2010.

Follow The Mirror on Twitter: twitter.com/SMMirror

Like The Mirror on Facebook: facebook.com/SMMirror

in News
Related Posts

Library Director Patty Wong to Leave Santa Monica

July 30, 2021

July 30, 2021

Santa Monica Public Library (SMPL) Director Patty Wong announced recently that she will leave Santa Monica to take on the...

City Council Prioritizes Housing for Historically Displaced Households

July 28, 2021

July 28, 2021

At its meeting on July 13, Santa Monica City Council made changes to Santa Monica’s Affordable Housing Production Program and...

Homeless Man Charged with Hate Crime in Assault of Korean Woman in Santa Monica

July 27, 2021

July 27, 2021

Melvin Taylor faces charges in connection to July 23 incident By Sam Catanzaro Hate crime charges have been filed against...

Homeless Advocate Arrested Near Shelter on Suspicion of Dealing Drugs, Claims no Wrongdoing

July 27, 2021

July 27, 2021

65-year-old Garry Featherstone accused of selling meth, PCP By Sam Catanzaro A self-described homeless outreach advocate was recently arrested near...

Off Leash Dog Park And Picnic Area Coming To Downtown Santa Monica: Santa Monica Beat – July 27, 2021

July 27, 2021

July 27, 2021

Local news and culture in under 5 minutes. * Off Leash Dog Park And Picnic Area Coming To Downtown Santa...

Two Arrested for Main Street Bike Shop Burglary

July 23, 2021

July 23, 2021

Two suspects were arrested for the burglary of a Main Street bike store after the owner witnessed the crime via...

Council Selects Berkeley Deputy City Manager to Helm Santa Monica

July 23, 2021

July 23, 2021

David White to be Santa Monica’s next City Manager starting in October  By Sam Catanzaro Santa Monica City Council has...

Ocean Park Library Set to Reopen

July 20, 2021

July 20, 2021

New self-service hours begin July 28 By Sam Catanzaro The Santa Monica Public Library’s Ocean Park Branch is set to...

Police Tase Suspect Following Santa Monica Beach Stabbing

July 19, 2021

July 19, 2021

32-year-old man arrested Sunday evening on Santa Monica Beach, suffers head injuries in arrest By Sam Catanzaro As part of...

Santa Monica Beat: Santa Monica Beat – July 19, 2021

July 19, 2021

July 19, 2021

Local news and culture in under 5 minutes. * Serial Killer Arrested by SMPD Sentenced to Death * New Grants...

Santa Monica May Ban Lobbyists From Serving on Boards and Commissions

July 19, 2021

July 19, 2021

City Council instructs staff to draft ordinance to bar paid policy advocates from serving on board, commissions, task forces   By...

Water Near Santa Monica Pier Remains Questionable as Beach Closures Lifted Following Sewage Discharge

July 15, 2021

July 15, 2021

17 million gallons of raw sewage discharged from Hyperion Water Reclamation Plant Sunday Night By Sam Catanzaro Beach closures have...

Edify TV: Local Cafe Supporting Foster Youths

July 14, 2021

July 14, 2021

La La Land Kind Cafe recently opened its first California location in Santa Monica, delivering not only unique coffee and...

Santa Monica Experiencing 9-1-1 Call Outage

July 13, 2021

July 13, 2021

Update: As of 3 p.m., 9-1-1 phone service in Santa Monica has been fully restored. Please call or text 9-1-1...