January 21, 2022 Breaking News, Latest News, and Videos

Anticipating And Solving Pre-Marketing Challenges:

We have often been asked what actions can be taken to maximize the benefit of the home marketing process. In considering these requests from a broad perspective, it became clear that many of the issues and challenges can be anticipated and handled effectively before they become problems to be overcome.

The visual appeal of the home and surrounding property is probably one of the most common areas of challenges. Often some basic preparations are overlooked or not completed. These include the first impression in front of the property, the entry to the home, numerous areas of interior clutter, many personalized items, children’s toys scattered around, etc. Also, people often do not perform even basic cleaning such as wall smudges, dirty windows, dusty or dirty floors, dishes in the sink, items tossed in the yard, unmade beds, etc.

Anticipation and sufficient resolution of family expectations and emotions are often overlooked in the sale preparation process. For example, there may be financial pressures or children’s feelings that need to be considered. Also, if the general emotional climate is filled with anxiety, anger, or tremendous uncertainty, it can indirectly affect the success of the marketing process.

Sufficient consideration is often not given to the marketing and advertising of a home. Many agents fail to budget for any advertising that will help their listing stand out in the marketplace. Some agents feel that online marketing is all that is necessary today. However, many people still read magazines and newspapers, at home and in various public places. Where a home is advertised and are aspects of marketing that often are left out.

Selecting an experienced agent is an oversight home sellers frequently make. There is no substitute for several years of seasoning. Experienced agents are more likely to instinctively resolve challenges that come up during the process of marketing and selling a home. Of course, this alone does not necessarily ensure that they also have as much professionalism and integrity as others. Obviously, the first challenge for the prospective home seller is to effectively select and interview candidates for the responsibility of representing them in the complex marketing and sales process. There are numerous guidelines and procedures that are freely available to help in this process.

As in so many areas of life, the big differences are often made by the smallest details!

Michael Edlen has been helpful in counseling more than 1,000 homeowners since 1986. His degrees in Psychology and Business Administration are from UCLA. If you would like to have a free copy of agent selection guidelines, email Michael@MichaelEdlen.com, or call Michael at 310.230.7373 and one will be mailed or emailed to you. Additional information can be found at www.MichaelEdlen.com.

in News
Related Posts

Anti-Vaccine and Mask Rally Coming to Santa Monica This Weekend

January 20, 2022

January 20, 2022

Ocean Avenue protest will draw 300-400 people Saturday By Sam Catanzaro 300-400 people are expected to attend an anti-vaccine and...

Popular Taco Spot Coming to Santa Monica

January 19, 2022

January 19, 2022

Tacos Tu Made opening in former Obica space By Dolores Quintana A popular taco spot is opening its first Santa...

Arrest Made in Murder of Brianna Kupfer

January 19, 2022

January 19, 2022

Shawn Laval Smith in police custody By Sam Catanzaro Police have arrested a man suspected of the murder of Brianna...

Police Say Suspect in Brianna Kupfer Murder Case Has Been Seen in Santa Monica

January 19, 2022

January 19, 2022

UPDATE: Shawn Laval Smith, the suspect responsible for the murder of Brianna Kupfer is in custody, after being located and...

160 Santa Monica City Employees Have Confirmed COVID Infections

January 19, 2022

January 19, 2022

Public Works employees record most cases among workforce By Dolores Quintana Among Santa Monica city employees there are a total...

Effort to Recall LA City Councilmember Mike Bonin Falls Short

January 19, 2022

January 19, 2022

Final tally 1,350 signatures short of required amount  By Dolores Quintana The group that attempted to recall Los Angeles City...

World’s Largest Wildlife Crossing Set to Break Ground

January 18, 2022

January 18, 2022

Crossing over the 101 Freeway set to break ground this spring By Sam Catanzaro The world’s largest wildlife crossing will...

Santa Monica Unified Among Top School Districts in California

January 18, 2022

January 18, 2022

SMMUSD earns high marks in Niche survey By Sam Catanzaro The Santa Monica-Malibu Unified School District (SMMUSD) is among the...

Los Angeles Homeless Count Postponed Amid COVID-19 Surge

January 18, 2022

January 18, 2022

LAHSA count to take place February 23 for Westside By Sam Catanzaro On Friday, the Los Angeles Homeless Services Authority...

Anti-Semitic Fliers Linking Jewish People to Anti-Vaxx Movement Posted at Santa Monica Schools

January 17, 2022

January 17, 2022

Police investigation incidents at Eddison, Will Rogers, McKinley and Grant elementary schools By Sam Catanzaro Santa Monica police are investigating...

Demolition Delayed For Parking Lot 3 Due to Injunction: Santa Monica Beat – January 17th, 2022

January 17, 2022

January 17, 2022

Local news and culture in under 5 minutes.*  New Covid Policies For SMMUSD Unvaccinated Students*  Demolition Delayed For Parking Lot...

Tsunami Leaves Santa Monica Undamaged

January 17, 2022

January 17, 2022

Volcanic explosion in Tonga sends small tsunami to West Coast over the weekend By Sam Catanzaro A tsunami that reached...

Tsunami Advisory Issued, Lifted for Santa Monica

January 15, 2022

January 15, 2022

Update: the National Weather Service canceled the tsunami advisory at 12:37 a.m. January 16. No damage expected for Santa Monica...

Santa Monica Vons’s Development Sees Design Changes

January 14, 2022

January 14, 2022

Santa Monica’s 710 Broadway development design changes shown in new renderings By Dolores Quintana The 710 Broadway Project developer has...

Bel Air Megamansion ‘The One’ Is Finally Being Put up for Sale

January 14, 2022

January 14, 2022

$295 million asking price for infamous property By Dolores Quintana The One, the most famous of all the megamansions and...