July 2, 2025 Breaking News, Latest News, and Videos

At-Risk Santa Monica Students Training For High Paying Jobs In Creating TV, Film Promotional Spots:

The at-risk students in Santa Monica College’s Promo Pathway program are pioneers who have received widespread media attention.

They got to pose for photos with Jay Leno on the set of “The Tonight Show” and now they are gaining national visibility through the Washington, D.C.-based Skills for America’s Future.

Launched just 11 months ago, the Promo Pathway program is training a group of students to create promotional spots for television shows and films.

Next month, the graduates will earn a promotion writer/producer/editor certificate and could very well step into jobs with a starting salary range of $50,000 to $80,000 a year, officials said.

The program was created in partnership with the South Bay Center for Counseling (SBCC) and with PromaxBDA, an association of broadcast promotion and marketing professionals.

And now, with the addition of a new partner – The Aspen Institute’s Skills for America’s Future, a non-partisan partnership of businesses, community colleges and other organizations that seeks to ensure effective job training for the 21st century economy – Promo Pathways is gaining traction at a national level.

“I commend PromaxBDA, South Bay Center for Community Development (SBCC) and Santa Monica College for creating a truly innovative partnership model with Promo Pathway, and we’re excited to have them join with Skills for America’s Future,” said Penny Pritzker, Advisory Board Chair of Skills for America’s Future, The Aspen Institute. “The Promo Pathway program is exactly the type of partnership Skills for America’s Future seeks to highlight – offering underrepresented youth the opportunity to achieve industry-recognized skills and providing businesses with a pool of creative talent.”

A group of 25 at-risk students was selected for the 2011 program – the first such group in the nation. Each of the students has received full scholarships to cover not only the fees, but also equipment, transportation, child care and more.

“The PromaxBDA Advisory Committee identified the skills necessary to become a promo writer/editor/producer and together we developed the curriculum at Santa Monica College,” said Frank Dawson, chair of the SMC Communication Department and a former promotional writer/producer at CBS and NBC. “This is an incredible opportunity for the students and Santa Monica College and we’re thrilled that Skills for America’s Future has partnered with us to highlight Promo Pathway.”

The Promo Pathway Program is the first accredited on-air promotions training program in the United States that prepares creative young people, ages 18-26, from underrepresented communities for the exciting world of television marketing.

The initiative is an anchor program of the PromaxBDA Diversity Council, which is comprised of marketing executives from Fox Broadcasting, ABC, CBS, NBC, E!, A&E Networks, Turner, Viacom, Warner Bros. and AMC Networks. The program is designed to fast track the pipeline of diverse creative talent serving the entertainment marketing industry.

Students receive intensive training in short-form writing, creative execution, and video editing and production. Upon program completion, students will make the successful transition into the on-air promotions workforce, officials say.

Each student experiences two internship cycles. The first is a traditional internship that exposes students to the different functions and projects of an on-air promotions work environment. The second is designed as an apprenticeship with students working closely beside a writer, producer or editor. In order to further ensure the students’ successful transition into the industry, PromaxBDA matches each one with an executive mentor in on-air promotions.

The students receive wrap-around supportive services from a Student Support Specialist that is employed by the South Bay Center for Community Development who attends class with the students and assists them.

This intensive level of support is designed specifically to address the challenges that low-income and underrepresented students face in a post-secondary environment including transportation, housing, and the balance of work, family and school.

It also helps prepare and transition the students into the workforce.

in News
<>Related Posts

Proposed Rebuilding Authority for Wildfire Recovery Sparks Local Control Debate

July 2, 2025

July 2, 2025

Plan Aims to Streamline Rebuilding but Raises Questions Over Community Input A proposed “Resilient Rebuilding Authority” to oversee recovery from...

Pentagon Orders Troop Drawdown in LA: 150 National Guard Members Reassigned to Wildfire Duty

July 2, 2025

July 2, 2025

Federal Forces Begin Partial Withdrawal From Protest Response as California Leaders Push Back U.S. Northern Command announced Tuesday that 150 National Guard...

(Video) ‘World’s Strongest Man’ Champion Pulls Big Blue Bus for 30 feet

July 1, 2025

July 1, 2025

World-class strongman Martins Licis pulled a 34,680‑pound, 35-feet long, battery electric bus through the Pier to set off Pier 360...

California Highway Patrol Deploys for Independence Day Enforcement Surge

July 1, 2025

July 1, 2025

All Available Officers to Hit California Highways for Holiday Weekend As Californians gear up for Fourth of July festivities, the...

Court Postpones Arraignment for Driver in Malibu Crash That Killed Four Students

July 1, 2025

July 1, 2025

Fraser Michael Bohm Faces Murder Charges in Fatal PCH Wreck  The arraignment for Fraser Michael Bohm, the 23-year-old man accused...

More Commercial Uses Could Be Coming to RAND Building

July 1, 2025

July 1, 2025

Amendment Unlocks New Opportunities, Secures $5.5 Million in Community Benefits The Santa Monica Planning Commission unanimously approved an amendment to...

People are Using Palisades for “Disaster Tours.” Local Officials Are Trying to Stop Them

July 1, 2025

July 1, 2025

A new motion introduced to City Council requests a coordinated strategy from LADOT, the Los Angeles Police Department, and the...

Santa Monica Favorite Esters Rebrands as Esters Wine Shop & Oyster Bar

June 30, 2025

June 30, 2025

New Concept Launches With French-Spanish Flair and Free Bubbles Esters Wine Shop, the fave Parisian-style wine bar in downtown Santa...

Letter to the Editor: Santa Monica’s Great Park: It’s Time to Deliver on 100 Years of Promise

June 30, 2025

June 30, 2025

Santa Monica stands at the edge of history. For nearly a century, residents have consistently supported turning the airport land...

Why Nordstrom Says It’s Closing Its Santa Monica Place Location

June 30, 2025

June 30, 2025

A Nordstrom spokesperson explained the closure as a strategic realignment Nordstrom confirmed its decision to close its Santa Monica store...

Three-Bed Palisades Highlands Townhouse Hits Market for $1.7M

June 30, 2025

June 30, 2025

The Mediterranean-style property, located at 1529 Michael Lane, is part of a 71-unit community A remodeled 1,919-square-foot townhouse in the...

Six-Bed Mar Vista Hilltop Home Under Construction Lists for $5.3M

June 30, 2025

June 30, 2025

The private backyard is complete with a pool, spa, fire pit, built-in BBQ, and areas for outdoor dining A stunning...

(Video) Getty Villa Reopens Six Months After Dodging Destruction of Palisades Wildfires

June 29, 2025

June 29, 2025

With the reopening also comes a new exhibit, “The Kingdom of Pylos” Getty Villa Reopens Six Months After Dodging Destruction...

Free Virtual Planetarium Shows Coming to SMC in July

June 29, 2025

June 29, 2025

The virtual format is in place as construction of the new SMC Planetarium and Observatory nears completion The Santa Monica...

Santa Monica Adopts $793.3M Budget for FY25-27, Prioritizing Housing and Safety

June 29, 2025

June 29, 2025

The budget preserves core services and invests in major projects, including over $1 billion in hotel investments The Santa Monica...