September 25, 2020 Breaking News, Latest News, and Videos

Putting Sustainable Economy Into Motion In Santa Monica:

Green is the new black, or so the Santa Monica City Council would like to think after informally endorsing a new policy intended to instill better business practices in Santa Monica.

In a special session held at City Hall on Nov. 1, council members adopted the Strategy for a Sustainable Local Economy (SSLE). With the directive, the City of Santa Monica is aiming to make “sustainability” a more integral part of the local economy.

Through the SSLE, City Hall hopes to minimize the city’s carbon footprint while spurring both the local economy and Santa Monica’s tax coffers.

Through it all, both council members and staff sought to demonstrate that the city’s mission for greater sustainability in Santa Monica was more than just show and tell, but instead a goal that is as realistic as it is noble.

Mayor Pro Tem Gleam Davis said targeting particular industries to come and promote the of businesses and services not available in Santa Monica was important.

“We are losing revenues there,” Davis said.

Meanwhile, Council member Bobby Shriver pointed out while the SSLE was well intentioned, he hoped the document would be rehashed with a little more focus.

“I think a lot of these ideas are great,” Shriver said. “I would almost ask in the redraft in this plan or the further elaboration of it to shorten it and describe the things (we) don’t want to do.”

Ultimately, the SSLE is focused on “greening existing businesses, attracting, and retaining sustainable businesses and maximizing reinvestment in the local economy by both businesses and residents.”

To achieve this, City Hall has devised a six-part plan to foster economic development, promote local consumerism, and develop a green infrastructure. Specifically, the six-spoke set of recommendations includes: the creation of a sustainable partnership between City Hall and local businesses; the development of a sustainability center; the implementation of “high impact strategies;” making the best of a Buy Local program; establishing “green commercial infrastructure;” and, the marketing of a sustainable Santa Monica.

By implementing the SSLE, City Hall aims to strike the optimum balance of attention to the environment without sacrificing economic development and profitability, all while promoting local commerce.

“The overarching aim of the SSLE is to develop approaches that enrich sustainable aspects of the city’s economy,” a consultant report prepared by EarthVoice Strategies stated. “The SSLE’s purpose would be twofold: to ensure the long-term viability and sustainability of the local economy; (and), to attract and retain businesses to Santa Monica that contributes to the overall environmental, economic, and social sustainability of the community.”

The report also stated the SSLE would complement the Land Use and Circulation Element, or LUCE.

In terms of cost, consultants reportedly informed staff and council members that implementing the six deliverables of the SSLE should cost City Hall about $585,000.

According to Shannon Perry, of the Office of Sustainability and the Environment, the SSLE dates back to 2006, when the Sustainable City Task Force recommended the directive to council members.

Roughly two years later, EarthVoice Strategies was brought on board to consult for City Hall in collecting public input and advise on optimum implementation strategies. Between July 2008 and June 2009, a draft SSLE was circulated among staff, community organizations, and the public before finally arriving onto the desks of a variety of city departments for review.

The final SSLE was developed in the spring of 2010; council members finally had the opportunity to discuss the plan and its potential implementation last week.

As the matter was heard at study session, council members took no formal action.

“Santa Monica is a community that should expect more from its employers. Its employers should be leading in the Los Angeles community and setting a good example,” said UCLA urban planning professor Chris Tilley, inferring the SSLE could help ensure enforcement of fair wages and health and safety laws.

in News
Related Posts

Edify TV: Boulders Blocking Westside Encampment

September 24, 2020

September 24, 2020

City officials recently removed boulders placed on sidewalks by some Westside residents to prevent the formation of a homeless encampment...

Should Council Member Davis Recuse Herself From Voting? Santa Monica Beat – September, 24, 2020

September 24, 2020

September 24, 2020

Local news and culture in under 5 minutes. * Should Council Member Davis Recuse Herself From Voting? * Increases In...

SMC to Be Online for Winter and Spring 2021

September 24, 2020

September 24, 2020

College cites lack of available vaccine  By Sam Catanzaro Santa Monica College (SMC) has announced it will be delivering classes...

Edify TV: Al Fresco Program Ending?

September 24, 2020

September 24, 2020

During a COVID-19 pandemic many restaurants have found aid through the City of Los Angeles’ Al Fresco dining program, but...

Local Breweries Say They Have Been Unfairly Shuttered as County Passes Grant Program

September 24, 2020

September 24, 2020

$10 million grant program approved by Board of Supervisors  By Sam Catanzaro Will a $10 million grant program be enough...

Santa Monica Loses Vegan Restaurant

September 23, 2020

September 23, 2020

Space housing Santa Monica vegan restaurant Viva Vegan up for lease By Sam Catanzaro A vegan restaurant in Santa Monica...

Risks Posed by Wildfire Smoke

September 22, 2020

September 22, 2020

UCLA pulmonologist on how people can tell if the wildfires are making them sick By Toi Creel Even if you...

Will Los Angeles County See Another Spike in COVID-19 Cases?

September 22, 2020

September 22, 2020

County health officials keeping close eye on data this week By Sam Catanzaro Los Angeles County health officials are monitoring...

Edify TV: Santa Monica Fire Department Fighting Blazes Across State

September 21, 2020

September 21, 2020

The Santa Monica Fire Department has been busy helping combat wildfires burning throughout the state. Learn more in this video...

Lawmakers and Residents Take Steps Towards Police Reform

September 21, 2020

September 21, 2020

Santa Monica residents will soon have more control of policing after local lawmakers took significant steps to reform the Santa...

2020 Census Due September 30th: Santa Monica Beat – September, 21, 2020

September 21, 2020

September 21, 2020

Local news and culture in under 5 minutes. * 2020 Census Due September 30th * Bobcat Fire Reaches Historical Size...

UCLA Medical Center, Santa Monica Offers Free “Living With Diabetes” Zoom Patient Conference

September 21, 2020

September 21, 2020

By Staff Writer Although the novel coronavirus has dominated the health space this year, other diseases — like diabetes —...

SMa.r.t. Column: Spending and Pension Policies Are Undermining Our City’s Future

September 21, 2020

September 21, 2020

Our guest columnist this week is Marc L. Verville. He is a native of Santa Monica, now lives in Sunset...

4.6 Quake Felt in Santa Monica

September 19, 2020

September 19, 2020

4.6 magnitude quake recorded Friday night By Sam Catanzaro A 4.6 magnitude earthquake struck the San Gabriel Valley Friday sending...

Edify TV: Miramar Santa Monica Redevelopment

September 18, 2020

September 18, 2020

The Santa Monica skyline may look different in the future with a major redevelopment of the Fairmont Miramar Hotel &...