June 27, 2022 Breaking News, Latest News, and Videos

Santa Monica-Based Advertising Agency Splits From Long-Term Client eHarmony:

Santa Monica-based advertising agency DW+H has split from long-term client eHarmony after a decade of success.

DW+H helped taking the dating site from 0 percent brand recognition to 95 percent in under 10 years.

Top executives at both companies emphasize that it’s an amicable breakup.

“Being a part of the eHarmony family over the last decade has been mutually fulfilling,” said Lucas Donat, CEO of DW+H. “Not only has eHarmony experienced abundant success, but people can also be proud of meeting their significant others online now – a statement that wasn’t true when we started working with the company 10 years ago.”

When DW+H began working with eHarmony in 2002, online dating sites were considered taboo, not quite legitimate, even tacky. By creating a breakthrough campaign featuring couples who met through eHarmony, DW+H’s poignant ads resonated with romantics across the nation. The response was immediate and continued to grow as the campaign matured.

Today DW+H has transformed eHarmony and the idea of online dating into a trusted resource. More than 500 Americans are married everyday thanks to eHarmony — that’s 5 percent of American marriages, according to the company.

The financial success at eHarmony is just as impressive as the marital. This startup that was once earning only $2 million a year in revenues currently boasts an estimated $250 million in revenue annually and has 33 million registered users.

The advertising work for eHarmony has been so iconic that it has spawned more than a thousand spoofs on the internet. And with its last campaign currently airing nationally, DW+H is striking a responsive chord in singles everywhere. Early indications reveal it’s another hit for the creative and well respected Los Angeles agency.

“As we move into the next 10 years, we will continue to be mission-based and create positive change for our clients and their consumers. We wish everyone at eHarmony only the best with their new partner,” said Donat.

in News
Related Posts

Pico Boulevard Affordable Housing Project Tops Out

June 27, 2022

June 27, 2022

Brunson Terrance coming to 1819 Pico Boulevard in Santa Monica By Dolores Quintana Community Corp. of Santa Monica has completed...

The Los Angeles Real Estate Market May Finally Be Slowing Down

June 24, 2022

June 24, 2022

Real estate sales drop 21 percent in past year By Dolores Quintana The Los Angeles real estate market is showing...

Redevelopment Complete of Former Westside Pavilion Macy’s

June 24, 2022

June 24, 2022

Developer announces complete of West End at Pico and Overland Developer HLW, on behalf of GPI Companies and in partnership...

Mayor Himmelrich’s Tax Transfer Measure Is Favored to Qualify for the November Election

June 24, 2022

June 24, 2022

In a cursory review, the City Clerk’s office verified 10,277 of the over 11,000 signatures  By Dolores Quintana Santa Monica...

Active Shooter Training Set for Santa Monica Middle School Friday

June 23, 2022

June 23, 2022

Drill to take place at John Adams Middle School Friday morning By Sam Catanzaro ​​An active shooter training will take...

Metro Church and Cafe Fundraising To Keep Space in Santa Monica

June 23, 2022

June 23, 2022

Non-profit church and coffee shop shut down following false vermin complaint By Dolores Quintana Metropolis Santa Monica is a multi-use...

New Coffee Shop Open on Montana Avenue

June 23, 2022

June 23, 2022

Go Get ‘Em Tiger up and running on corner of Montana and 10th  By Dolores Quintana A new coffee shop...

15-Year Department Veteran Selected as Santa Monica’s Next Director of Library Services

June 22, 2022

June 22, 2022

Erica Cuyugan leads Santa Monica Public Library After performing a nationwide search, the City of Santa Monica recently selected Erica...

Cardboard City Returning to Santa Monica This Weekend

June 22, 2022

June 22, 2022

5,000 square foot innovative pop-up art installation returns June 25 with opening ceremony  Cardboard City, a 5,000 square foot innovative...

The Book Jewel Celebrates Pride Month as a Community

June 22, 2022

June 22, 2022

Westchester bookstore hosting series of events this month The Book Jewel in Westchester is hosting several events this month that...

Santa Monica Resident Injured in Apartment Fire

June 21, 2022

June 21, 2022

Pico Neighborhood apartment catches fire last week By Sam Catanzaro A Santa Monica resident was injured in an apartment fire...

Bonin Requests Lease Extension for a Bridge Home Homeless Shelter

June 21, 2022

June 21, 2022

Motion currently pending in City Council committee  By Sam Catanzaro Los Angeles City Councilmember Mike Bonin is pushing to extend...

Mountain Lion Killed by Vehicle Near the Same Spot Her Mother Was Fatally Struck in 2018

June 21, 2022

June 21, 2022

P-54 killed on Las Virgenes Road last Friday By Sam Catanzaro Not too far from where her mother was hit...

Rent Board Has Approves Highest Rental Increase In 40 Years: Santa Monica Beat – June 20th, 2022

June 20, 2022

June 20, 2022

Local news and culture in under 5 minutes.* Rent Board Has Approves Highest Rental Increase In 40 Years * Recreational Marijuana...