January 24, 2022 Breaking News, Latest News, and Videos

Santa Monica Firm Partners To Distribute Japanese Toys:

A local producer of Japanese animation announced last Tuesday a union between itself and a toy developer to sell miniature robots across the United States. Santa Monica-based Dentsu Entertainment USA, Inc. joined forces with Namco Bandai in creating a “multi-territory partnership” to distribute Japanese toys based upon the popular television series and franchise “Little Battlers eXperience,” or LBX.

Dentsu announced it also signed a similar agreement with TV Tokyo to distribute the toys in Europe. In both the United States and Europe, the line of LBX toys includes figures, role play, vehicles, and action model kits.

The toys, which are reportedly to be developed by Bandai, are expected to make its mass distribution debut in fall 2013; Dentsu develops LBX.

“With an exciting storyline and an organic transition from the TV screen to mass market toy products, we are confident that the LBX series and toys will appeal broadly in all markets worldwide,” said Dentsu President Yuma Sakata. “LBX is all about customizable battling robots, and Bandai has a great reputation for innovation and for producing inspiring, high-quality toy robots. We view this as a great alliance.”

An animated television series, LBX features miniature customizable robots and has already aired 44 prime time episodes on TV Tokyo. The show launched in March 2011 is in its second season.

“The LBX robots that appear in the series fit in the palm of your hand, which offers so many creative play possibilities,” Bandai American Chairman and CEO Masayuki Matsuo said. “We know kids are going to love this TV series and these toys!”

LBX is an original animation series based in 2050, where children have miniature robots they “build, customize, and play with in robot battles.”

Dentsu USA, the series’ developer, is headquartered here in Santa Monica and was itself launched in April 2010 as a subsidiary of its Japanese counterpart. Among the properties developed and licenses managed by Dentu’s American offices here include a toy series of street characters and vehicles in “Chub City,” a 52-episode animated series “Deltora Quest,” a collection of animated shorts in “Mameshiba,” and a joint venture toy project an television series “Monsuno.”

in News
Related Posts

Preliminary Injunction Granted to Halt Demolition Of Parking Structure 3

January 21, 2022

January 21, 2022

January 24 hearing set following LA Superior Court Judge ruling By Dolores Quintana The Santa Monica Bayside Owners Association’s (SMBOA)...

Westside Home Prices Rising?

January 21, 2022

January 21, 2022

Redfin report shows 11.1 percent increase in median home prices By Dolores Quintana Are Westside home prices rising?  On the...

Film Review: “Don’t Look Up”

January 21, 2022

January 21, 2022

FILM REVIEWDON’T LOOK UPRated R138 MinutesReleased December 24th As with other Adam McKay movies, such as Vice and The Big...

Anti-Vaccine and Mask Rally Coming to Santa Monica This Weekend

January 20, 2022

January 20, 2022

Ocean Avenue protest will draw 300-400 people Saturday By Sam Catanzaro 300-400 people are expected to attend an anti-vaccine and...

Popular Taco Spot Coming to Santa Monica

January 19, 2022

January 19, 2022

Tacos Tu Made opening in former Obica space By Dolores Quintana A popular taco spot is opening its first Santa...

Arrest Made in Murder of Brianna Kupfer

January 19, 2022

January 19, 2022

Shawn Laval Smith in police custody By Sam Catanzaro Police have arrested a man suspected of the murder of Brianna...

Police Say Suspect in Brianna Kupfer Murder Case Has Been Seen in Santa Monica

January 19, 2022

January 19, 2022

UPDATE: Shawn Laval Smith, the suspect responsible for the murder of Brianna Kupfer is in custody, after being located and...

160 Santa Monica City Employees Have Confirmed COVID Infections

January 19, 2022

January 19, 2022

Public Works employees record most cases among workforce By Dolores Quintana Among Santa Monica city employees there are a total...

Effort to Recall LA City Councilmember Mike Bonin Falls Short

January 19, 2022

January 19, 2022

Final tally 1,350 signatures short of required amount  By Dolores Quintana The group that attempted to recall Los Angeles City...

World’s Largest Wildlife Crossing Set to Break Ground

January 18, 2022

January 18, 2022

Crossing over the 101 Freeway set to break ground this spring By Sam Catanzaro The world’s largest wildlife crossing will...

Santa Monica Unified Among Top School Districts in California

January 18, 2022

January 18, 2022

SMMUSD earns high marks in Niche survey By Sam Catanzaro The Santa Monica-Malibu Unified School District (SMMUSD) is among the...

Los Angeles Homeless Count Postponed Amid COVID-19 Surge

January 18, 2022

January 18, 2022

LAHSA count to take place February 23 for Westside By Sam Catanzaro On Friday, the Los Angeles Homeless Services Authority...

Anti-Semitic Fliers Linking Jewish People to Anti-Vaxx Movement Posted at Santa Monica Schools

January 17, 2022

January 17, 2022

Police investigation incidents at Eddison, Will Rogers, McKinley and Grant elementary schools By Sam Catanzaro Santa Monica police are investigating...

Demolition Delayed For Parking Lot 3 Due to Injunction: Santa Monica Beat – January 17th, 2022

January 17, 2022

January 17, 2022

Local news and culture in under 5 minutes.*  New Covid Policies For SMMUSD Unvaccinated Students*  Demolition Delayed For Parking Lot...

Tsunami Leaves Santa Monica Undamaged

January 17, 2022

January 17, 2022

Volcanic explosion in Tonga sends small tsunami to West Coast over the weekend By Sam Catanzaro A tsunami that reached...