March 3, 2024 Breaking News, Latest News, and Videos

All Yellow Taxi Takes Over Metro Cab In Santa Monica:

About two years ago, Metro Cab earned the right to be among exclusive company in Santa Monica. That exclusivity is all but gone, as Metro Cab needed another taxi company to come to its rescue and take over its obligations of servicing Santa Monica residents.

In less than two weeks, All Yellow Taxi will complete a takeover of Metro Cab, finalizing a $2.8 million transaction that the City Council approved by a 5 to 1 vote on Tuesday.

Metro Cab was one of five taxi companies granted exclusive right to operate in Santa Monica. The council had voted on the top five taxicab operators in 2010. Interestingly enough, All Yellow Taxi was on the outside looking in, ranked sixth by City Hall and unofficially carrying the title “best of the rest.”

With the council vote, All Yellow Taxi will acquire the Metro Cab franchise, which will allow the new company to maintain the same fleet here in Santa Monica. Accordingly, very little will be changed, other than the fact that All Yellow Taxi is not a local company. Even the cars – green-and-white Toyota Priuses – will remain looking the same.

Based in Gardena, CA, All Yellow Taxi’s acquisition of Metro Cab will allow the company to both drop off and pickup passengers from Santa Monica. Prior to the acquisition, as All Yellow Taxi was not one of the top five taxicab companies authorized to operate its franchise in Santa Monica, it could only drop off passengers within city limits.

Only one of the five approved taxicab franchises is allowed to pickup passengers in accordance with the new system that council members established in 2010.

Business and Revenue Operations Manager Salvador M. Vallas said the local Metro Cab drivers would continue to be driving those Priuses.

“The company has committed to maintaining the existing Metro Cab drivers, however the drivers are expected to comply with all Yellow Taxi standards,” Vallas said.

Though dispatch goes to All Yellow Taxi’s base in Gardena, Santa Monica residents will still be able to call a local phone number to contact the company for drop off or pickup service.

However, the proposed franchise transfer and subsequent council approval was not without fanfare.

Several representatives of taxicab companies told council members during public comment that they believed the franchise transfer was absent of fair competition.

A key issue on the dais was process.

Council member Bobby Shriver, who cast the sole nay vote, was concerned how Metro Cab could have been rated as the top-rated taxicab company among the franchise applicants in 2010, only to be in such financial dire straits in 2012 that the sixth-ranked taxicab company had to bail it out.

Shriver pondered what kind of criteria could be in place to determine a company’s capacity to execute a business plan despite its solid financial health and its presentation of a proposal that appeared sound on its face.

“Doesn’t it say something about the process we went through that we did not see that at the beginning?” Shriver asked. “This may not be the last time we have an item like this. Other people may fail, combinations may occur, various things may happen. We haven’t set ourselves up to understand what our other powers might be.”

Vallas responded: “I think the committee that reviewed this did so with the information available at the time. Unfortunately, Metro Cab did not fulfill its commitment by adhering to that business plan,” Vallas said.

Mayor Pro Tem Gleam Davis addressed concerns expressed during public comment questioning whether City Hall may have been significantly involved in the franchise transfer.

“This was not some plan that the city concocted. This was a private transaction, but there’s this franchise issue and the franchise just has to be transferred,” Davis said. “It’s not a transaction where we’re being asked to terminate franchise. Metro has come up with a perfectly acceptable solution to its inability to comply with its obligations.”

Along those same lines, the council does not necessarily have the power to revoke franchise rights in the event of noncompliance.

In 2010, 13 companies submitted proposals to City Hall to earn five franchise slots to operate taxicabs within the city. The top five performing companies judged upon 10 criteria were awarded the franchise rights.

The judged criteria included proof of financial viability, experience, a proposed business plan, fleet composition, senior fare discounts, communications systems, and the like. A maximum achievable score was 200 points.

Metro Cab had earned the top score among the 13 submissions, with Bell Cab Company, Inc., Independent Taxi Owners’ Association, Taxi! Taxi!, and Yellow Cab Company also granted exclusive taxicab service in Santa Monica. All Yellow Taxi finished only 4.4 points behind the fifth-ranked taxicab operator.

Metro Cab was located at 3303 Pico Boulevard in Santa Monica, while All Yellow cab is based at 17800 S. Main Street, Suite 101, in Gardena.

in News
Related Posts

Construction Alert: Topanga Canyon Boulevard Faces Nightly Closures Starting March 4

March 1, 2024

March 1, 2024

Caltrans Announces 18-Mile Project Spanning Chatsworth to PCH Commuters in the Los Angeles area should prepare for significant delays as...

Film Review: Nyad

February 29, 2024

February 29, 2024

FILM REVIEWNYADRated PG-13121 MinutesReleased November 3rdOscar Nominations: Best Leading Actress, Best Supporting Actress “I failed many times, but I can...

Security Officers Being Deployed at Big Blue Bus Stations and Routes

February 29, 2024

February 29, 2024

The Guards will be provided by a firm with other security contracts with the city of Santa Monica  By Zach...

Leap Day Brings Once-in-Four-Year Deals at Popular Restaurants All Day Long

February 28, 2024

February 28, 2024

Krispy Kreme, Dunkin’, and More Roll Out Special Offers to Mark the Occasion Leap Day, that rare additional day occurring...

Sweet Lady Jane’s Social Media Tease Continues As Locations Sport Hiring Notices

February 28, 2024

February 28, 2024

Mysterious Posts Leave Fans Eager for the Return, But Questions Linger By Dolores Quintana After resurfacing on social media, the...

Upcoming Ice Cream Shop on Montana Ave. Will Serve Multitude of Vegan Flavors

February 28, 2024

February 28, 2024

The Company Has Come a Long Way Since Its Humble Beginnings as a New York City Food Truck By Zach...

(Video) Pro-Palestine Protest at the Beverly Wilshire Hotel

February 28, 2024

February 28, 2024

Protesters were there to protest the arrival of U.S. Representative Nancy Pelosi Counter-protesters drove by in a car. @smmirrornews Pro-Palestine...

(Video) Restaurants Replace Glass Front Doors After Late Night Robbery Spree in Del Ray

February 28, 2024

February 28, 2024

Seven restaurants and small businesses in Del Rey and Venice, including Nick the Greek and Dudley Market, were robbed. Council...

SMMUSD Appoints New Asst. Superintendent of Education Services

February 27, 2024

February 27, 2024

Dr. Williamson Will Assume Her Role on March 8, Bringing 17 Years of Education Experience In a special board meeting...

Hollywood Royalty to Shine at 96th Oscars: First Wave of Star-Studded Presenter Lineup Unveiled

February 27, 2024

February 27, 2024

Incredible Lineup of Actors and Previous Oscar Winners Announced Executive producer and showrunner Raj Kapoor, along with executive producers Molly...

Vote Smart, Vote Early: Streamlining Your 2024 Presidential Primary Experience in L.A. County

February 27, 2024

February 27, 2024

Skip the Lines and Save Time – Your Guide to Early Voting Options  In preparation for the upcoming 2024 Presidential...

Iconic Venice Beach Sculpture and Landmark to be Removed, Returned to Artist’s Property

February 27, 2024

February 27, 2024

Since the Money, Effort or Desire to Purchase the Piece Appears to Not Be There, the Artist Wants It Back...

(Video) Heartfelt candlelight vigils in Westchester and West Hollywood for Nex Benedict

February 27, 2024

February 27, 2024

The non-binary 16 year old student with Choctaw ancestry died in Owasso, Oklahoma after being beaten by three older high...

Sweet Lady Jane Sparks Hope of Return – Popular Bakery Hints at Reopening Across LA

February 27, 2024

February 27, 2024

After Abrupt Closures, Beloved Bakery Hints at a Comeback, Leaving Fans Intrigued  Sweet Lady Jane, a Los Angeles cake bakery...

Waymo’s LA Expansion Hits Roadblock: CPUC Temporarily Halts Self-Driving Company’s Plans

February 26, 2024

February 26, 2024

California Public Utilities Commission suspends Waymo’s service expansion for 120 days. California’s Public Utilities Commission (CPUC) has put a temporary...