May 23, 2022 Breaking News, Latest News, and Videos

Highlights From American Film Market’s Monday Video-On-Demand Conference:

The American Film Market presented its Video-On-Demand Conference on Monday at the Fairmont Miramar Hotel & Bungalows in Santa Monica, which consisted of two panels.

The first panel, “Navigating the VOD Landscape: What Every Producer Needs to Know,” brought forth producers and distributors to disclose who is making money in the VOD revenue stream, how they are doing it, and what the future holds – separating fact from fiction.

This panel was moderated by Amy Friedlander Hoffman, President of Priority Digital Media.

Screen Digest Director & Principal Analyst Tom Adams said the great hope for VOD is the internet.

“The move to digital distribution gives you complete control over letting the most lucrative model go out first,” Adams said.

RADiUS-TWC Co-President Jason Janego said getting your talent to understand that VOD is an exciting platform to be on is huge to getting them on board with release strategies.

“VOD in Hollywood used to be a dirty word, a bottom feeder,” Janego said. “There is a stigma that exists that we are trying to eliminate because it is a great platform for the future.”

Lightning Entertainment President Robert Beaumont said, “In territories where piracy is not enforced very well, windowing is a great strategy to limit the affect piracy has on the monetization strategy.”

Relativity Media Domestic & Digital Distribution President David Spiegelman said, “We live in an app-oriented world today, so having a library for portable devices is important. The industry needs to get behind this.”

The second panel, “VOD Release Strategies: Finding Your Film’s Digital Clique,” discussed how to find and select the digital platforms that will deliver the most enthusiastic audience for each film.

This panel was moderated by Dana Harris, Editor-in-Chief, Indiewire.

Magnolia Pictures President Eamonn Bowles said just as the VHS and DVD markets evolved, the VOD market is maturing.

“Technology cycles are getting faster and the cable-VOD gatekeepers are getting tougher on which films are getting in,” Bowles said. “Today, smarter audiences are gravitating towards television and as a result, VOD films need to have quality just to compete and get on TV.”

SnagFilms VOD Programming & Marketing Senior Vice President Damian Benders said it’s critical to put indie films on the front page of search screens.

“Having it there pervasively will train consumers that indie movies are something they should be searching through,” Benders said. “For an independent film that does not have a big marketing budget, a platform like iTunes can change the entire trajectory of what you are going to make on the movie.”

Tribeca Film General Manger Todd Green said there has to be improvement of the user interface on cable.

“We need search-ability and a social element,” Green said. “If we get that, VOD’s perception is going to go up.”

in News
Related Posts

Los Angeles Metro Sees 15.9 Percent Increase in Median Rent

May 20, 2022

May 20, 2022

Median rent of $2,258, according to recent report By Dolores Quintana The ongoing pandemic has exacerbated the issues of housing...

New Renderings for Frank Gehry Hotel Development in Santa Monica

May 20, 2022

May 20, 2022

Project would include hotel, apartments, retail and a museum By Dolores Quintana Slowly but surely, plans for a  Frank Gehry-designed...

Shared Mobility Plummets in Santa Monica

May 20, 2022

May 20, 2022

Recent report also shows that nearly half of riders make over $100,000 By Sam Catanzaro Shared mobility use in Santa...

Christopher Dishlip Selected as Santa Monica’s New Assistant Director of Public Works

May 20, 2022

May 20, 2022

Public Works Director Rick Valte announced the selection of Christopher Dishlip as Santa Monica’s new Assistant Director of Public Works....

Letter to Editor: Response to Himmelrich’s “We Walk the Talk” Column

May 20, 2022

May 20, 2022

By Beau Marks As a Santa Monica resident, I am dismayed by Sue Himmelrich’s response (“We Walk the Talk,” Santa...

Motional And UberEats Launch Autonomous Deliveries In Santa Monica

May 18, 2022

May 18, 2022

There Are Plans For Expansion Into The Rest Of Los Angeles Motional, a global driverless technology leader, and Uber Technologies...

Winston Pies Opening Third Location In Santa Monica

May 18, 2022

May 18, 2022

The restaurant used to be known as ButterCrust Pies Winston Pies is staying in Santa Monica when opening their third...

Only 10 Vaquita Porpoises Survive, But The Species May Not Be Doomed

May 17, 2022

May 17, 2022

Hope remains for the porpoise species not only survive but thrive with human help. By Stuart Wolpert The vaquita porpoise,...

The American Cinematheque Brings “Bleak Week” To Santa Monica’s Aero Theatre And The Los Feliz Three Theatre

May 17, 2022

May 17, 2022

33 Films From 18 Countries In One Week. By Dolores Quintana Sometimes when things are tough and you’re feeling down,...

Man Who Murdered His Family Members Pleads Guilty To Five Other Killings

May 16, 2022

May 16, 2022

Escobar injured an additional seven other people as well.  By Dolores Quintana A man, Ramon Escobar, has pleaded guilty to...

The price of gasoline in Los Angeles County Has Experienced The Largest Increase Since February

May 16, 2022

May 16, 2022

Gasoline prices in Orange County Have Also Increased By Dolores Quintana Regular self-serve gasoline in the county of Los Angeles...

Santa Monica Travel Summit Of 2022 Returns To Take On Tomorrow

May 16, 2022

May 16, 2022

The Event Was Held At The Jonathan Club On Santa Monica Beach By Staff Writer The 2022 Santa Monica Tourism...

City Council Extends Santa Monica’s Parklet Program: Santa Monica Beat – May 16th, 2022

May 16, 2022

May 16, 2022

Local news and culture in under 5 minutes.* City Council Extends Santa Monica’s Parklet Program * Santa Monica High School Students...

1221 Ocean Avenue Complex Sold For Record Price

May 16, 2022

May 16, 2022

Sold for a record price of $330 million. By Dolores Quintana The Irvine Company has sold 1221 Ocean Avenue to...

Office Construction Is Starting To Rise In Los Angeles

May 15, 2022

May 15, 2022

Property vacancies are still affecting growth.  By Dolores Quintana In March, the Los Angeles Metropolitan area had 3.2 million square...