January 23, 2022 Breaking News, Latest News, and Videos

Santa Monica’s Sweet Crush Founder To Serve Up Dessert At Oscars Governors Ball:

Among Santa Monica resident Yael Lustmann’s friends, she has become known as the “Ice Queen.” Next weekend, she will use her sweet tooth creating powers to serve up delicious desserts to Hollywood’s elite at the 2013 Governors Ball, the Academy’s official post-Oscar celebration.

As founder of Sweet Crush at 11753 San Vicente Boulevard in Brentwood that opened late last summer, the mother of three daughters has been working to create two special desserts for the A-list event.

Sweet Crush is an inventive new take on Asian-inspired shaved ice infused with flavors like pomegranate, strawberry lemonade, and pink guava and topped with fresh fruits, candy, and drizzles including chocolate, caramel, mango and strawberry to name a few.

Lustmann said her three daughters, aged 4, 6, and 8, loved shaved ice so much that she began to research the possibility of starting her own shaved ice shop.

During her research, she found Hawaiian shaved ice with syrup was the most common, but wondered why nobody had created Asian-inspired shaved ice desserts.

After coming up with a business model and buying ice shaving machines, sourcing fruit vendors, and signing a lease on the San Vicente location, she opened nine months after the idea was born.

She said the creations are healthy, low calorie alternative to frozen desserts that contain only natural ingredients with no artificial colors, flavors, or preservatives.

There are the options of milk-based and vegan ice shaves.

Among the most popular milk-based flavors are chocolate, espresso, coconut, and peanut butter. On the vegan menu, strawberry lemonade, passion fruit, raspberry, and lycee are all crowd pleasers.

“People that come in and try it for the first time love it,” Lustmann said. “They say when they have frozen yogurt most of the flavors taste the same. They say that when they come here, whatever you get is actually what you taste. They can tell you, without me telling them, what the flavor is.”

On Nov. 17, Lustmann participated in the Just Desserts Festival at The Art Institute of California in Santa Monica, which led to her upcoming involvement at the Governors Ball.

She met Wolfgang Puck’s executive pastry chef who worked at Spago, who fell in love with the shaved ice desserts.

Lustmann was invited to take part in an event at Spago late last year. Soon after that event, Wolfgang Puck invited her to create desserts at the dessert table with him at the Governors Ball.

One of the desserts she will create will be a chocolate soufflé with a chocolate disc and fresco shaved ice chocolate on top. The vegan option she will serve will be frozen grapes with blood orange shaved ice on it.

She said she was excited for the opportunity, but a little anxious at the same time.

“Here at the shop we shave into large cups and we do the samples too,” she said. “But at the Oscars, the chocolate disc is smaller than the size of your palm and it can’t get messy. It’s the Oscars. Nobody wants to get blood orange on their beautiful dresses. It could get stressful because it has to fit on the disc and not fall.”

Back at the store, Sweet Crush is a winter wonderland with a white wall of laser-perforated snowflakes, back-lit by a kaleidoscope of changing colors – created by design company 64 North.

Lustmann said she has Ikea to thank for the design idea.

“I wanted to do walls with perforations and the changing colored lights behind being the only design elements,” she said. “The whole changing lights idea came about when I moved to LA from New York. When I went to Ikea, like everyone does, I bought this light bulb that changes color. When you pass by my house at night, you see my kids’ room looking like a disco because it’s purple, pink, blue – and that’s their night-light. I then set out to create store with the changing lights idea. It’s controlled by a computer, so I can set any sequence or color I like.”

Visit www.sweet-crush.com for more information.

in News
Related Posts

Preliminary Injunction Granted to Halt Demolition Of Parking Structure 3

January 21, 2022

January 21, 2022

January 24 hearing set following LA Superior Court Judge ruling By Dolores Quintana The Santa Monica Bayside Owners Association’s (SMBOA)...

Westside Home Prices Rising?

January 21, 2022

January 21, 2022

Redfin report shows 11.1 percent increase in median home prices By Dolores Quintana Are Westside home prices rising?  On the...

Film Review: “Don’t Look Up”

January 21, 2022

January 21, 2022

FILM REVIEWDON’T LOOK UPRated R138 MinutesReleased December 24th As with other Adam McKay movies, such as Vice and The Big...

Anti-Vaccine and Mask Rally Coming to Santa Monica This Weekend

January 20, 2022

January 20, 2022

Ocean Avenue protest will draw 300-400 people Saturday By Sam Catanzaro 300-400 people are expected to attend an anti-vaccine and...

Popular Taco Spot Coming to Santa Monica

January 19, 2022

January 19, 2022

Tacos Tu Made opening in former Obica space By Dolores Quintana A popular taco spot is opening its first Santa...

Arrest Made in Murder of Brianna Kupfer

January 19, 2022

January 19, 2022

Shawn Laval Smith in police custody By Sam Catanzaro Police have arrested a man suspected of the murder of Brianna...

Police Say Suspect in Brianna Kupfer Murder Case Has Been Seen in Santa Monica

January 19, 2022

January 19, 2022

UPDATE: Shawn Laval Smith, the suspect responsible for the murder of Brianna Kupfer is in custody, after being located and...

160 Santa Monica City Employees Have Confirmed COVID Infections

January 19, 2022

January 19, 2022

Public Works employees record most cases among workforce By Dolores Quintana Among Santa Monica city employees there are a total...

Effort to Recall LA City Councilmember Mike Bonin Falls Short

January 19, 2022

January 19, 2022

Final tally 1,350 signatures short of required amount  By Dolores Quintana The group that attempted to recall Los Angeles City...

World’s Largest Wildlife Crossing Set to Break Ground

January 18, 2022

January 18, 2022

Crossing over the 101 Freeway set to break ground this spring By Sam Catanzaro The world’s largest wildlife crossing will...

Santa Monica Unified Among Top School Districts in California

January 18, 2022

January 18, 2022

SMMUSD earns high marks in Niche survey By Sam Catanzaro The Santa Monica-Malibu Unified School District (SMMUSD) is among the...

Los Angeles Homeless Count Postponed Amid COVID-19 Surge

January 18, 2022

January 18, 2022

LAHSA count to take place February 23 for Westside By Sam Catanzaro On Friday, the Los Angeles Homeless Services Authority...

Anti-Semitic Fliers Linking Jewish People to Anti-Vaxx Movement Posted at Santa Monica Schools

January 17, 2022

January 17, 2022

Police investigation incidents at Eddison, Will Rogers, McKinley and Grant elementary schools By Sam Catanzaro Santa Monica police are investigating...

Demolition Delayed For Parking Lot 3 Due to Injunction: Santa Monica Beat – January 17th, 2022

January 17, 2022

January 17, 2022

Local news and culture in under 5 minutes.*  New Covid Policies For SMMUSD Unvaccinated Students*  Demolition Delayed For Parking Lot...

Tsunami Leaves Santa Monica Undamaged

January 17, 2022

January 17, 2022

Volcanic explosion in Tonga sends small tsunami to West Coast over the weekend By Sam Catanzaro A tsunami that reached...