June 26, 2022 Breaking News, Latest News, and Videos

Maria Sharapova Promotes “Sugarpova” Launch:

After making a name for herself as one of the world’s toughest competitors on the tennis court, Maria Sharapova is now positioning herself as the source of sweetness.

A top-ranked tennis player and Grand Slam winner, Sharapova has forayed into the world of satisfying sugar rushes with her own candy line. “Sugarpova,” as it is called, has arrived in Southern California, as Sharapova debuted the candy line April 13 at a boutique shop in Manhattan Beach.

An attempt to show Sharapova’s “fun, fashionable, sweet side,” the “premium candy line” represents the tennis star’s off-court personality and individuality.

In debuting the candy line last week, those purchasing Sugarpova also contribute to charitable causes: a portion of the proceeds from last weekend’s introduction and launch was allocated to the Maria Sharapova Foundation and a local South Bay charity, Walk With Sally.

More than 700 bags of candy were sold during the event and raised $1700 for Walk With Sally with the auction of Maria’s racket and a “tennis date.” The winner was Jim Flick of Palos Verdes.

According to Sharapova’s team, the candy line interprets “classic types of candies in her own signature style.”

“A long time personal candy lover with a sweet tooth, Maria developed a new level of quality to the candy category in unexpected and fun types and shapes – with playful names to match,” her team stated. “Wrapped up in a beautiful package, it’s both style and substance, just like the founder Maria Sharapova. Each unique candy flavor is represented by a bold and colorful pair of lips that represent the many fun-loving sides of their namesake creator.”

Among the words used to describe Sugarpova: chic; flirty; silly; splashy; cheeky; sassy; spooky; smitten; quirky, and, sporty.

In speaking with The Mirror, Sharapova explained it took two years to develop the candy line.

Yet, she added though she has been affiliated with many brands throughout her professional tennis career, it was also important to her to be more than just a name associated with a product.

Sharapova wanted to be more involved with the decision-making process as to how the brand was promoted and represented her as a person.

“I’ve really been blessed over the years to work with amazing brands,” Sharapova told The Mirror. “At the end of the day, I was a big part of what they were doing but making the final decisions. I had the itch to do something on my own.”

Venture off on her own she did, as Sharapova partnered with renowned candy expert Jeff Rubin, also known as “The Candy Man.”

She added the fact she is recognized around the world will help her leverage her brand to help others.

“I think one of the greatest gifts of being a professional athlete … is it opens your eyes to people who don’t have opportunities,” Sharapova told The Mirror, adding some of her greatest contributions to charity is to the United Nations and causes associated with helping victims of the nuclear accident in Chernobyl.

The Russian tennis star, who celebrated her birthday on April 19, said her family left their homeland of Belarus due to concerns of the regional fallout after the Chernobyl accident shortly before her birth.

Winner of the 2012 French Open, Sharapova also played at the London Games, U.S. Open, and Wimbledon last year. Other brands she has been associated with include TAG Heuer, Cole Haan, Nike, Evian, Head, and Samsung.

To find out more about Sugarpova or to purchase some candy, visit www.tabularasamb.com or www.sugarpova.com.

in News
Related Posts

The Los Angeles Real Estate Market May Finally Be Slowing Down

June 24, 2022

June 24, 2022

Real estate sales drop 21 percent in past year By Dolores Quintana The Los Angeles real estate market is showing...

Redevelopment Complete of Former Westside Pavilion Macy’s

June 24, 2022

June 24, 2022

Developer announces complete of West End at Pico and Overland Developer HLW, on behalf of GPI Companies and in partnership...

Mayor Himmelrich’s Tax Transfer Measure Is Favored to Qualify for the November Election

June 24, 2022

June 24, 2022

In a cursory review, the City Clerk’s office verified 10,277 of the over 11,000 signatures  By Dolores Quintana Santa Monica...

Active Shooter Training Set for Santa Monica Middle School Friday

June 23, 2022

June 23, 2022

Drill to take place at John Adams Middle School Friday morning By Sam Catanzaro ​​An active shooter training will take...

Metro Church and Cafe Fundraising To Keep Space in Santa Monica

June 23, 2022

June 23, 2022

Non-profit church and coffee shop shut down following false vermin complaint By Dolores Quintana Metropolis Santa Monica is a multi-use...

New Coffee Shop Open on Montana Avenue

June 23, 2022

June 23, 2022

Go Get ‘Em Tiger up and running on corner of Montana and 10th  By Dolores Quintana A new coffee shop...

15-Year Department Veteran Selected as Santa Monica’s Next Director of Library Services

June 22, 2022

June 22, 2022

Erica Cuyugan leads Santa Monica Public Library After performing a nationwide search, the City of Santa Monica recently selected Erica...

Cardboard City Returning to Santa Monica This Weekend

June 22, 2022

June 22, 2022

5,000 square foot innovative pop-up art installation returns June 25 with opening ceremony  Cardboard City, a 5,000 square foot innovative...

The Book Jewel Celebrates Pride Month as a Community

June 22, 2022

June 22, 2022

Westchester bookstore hosting series of events this month The Book Jewel in Westchester is hosting several events this month that...

Santa Monica Resident Injured in Apartment Fire

June 21, 2022

June 21, 2022

Pico Neighborhood apartment catches fire last week By Sam Catanzaro A Santa Monica resident was injured in an apartment fire...

Bonin Requests Lease Extension for a Bridge Home Homeless Shelter

June 21, 2022

June 21, 2022

Motion currently pending in City Council committee  By Sam Catanzaro Los Angeles City Councilmember Mike Bonin is pushing to extend...

Mountain Lion Killed by Vehicle Near the Same Spot Her Mother Was Fatally Struck in 2018

June 21, 2022

June 21, 2022

P-54 killed on Las Virgenes Road last Friday By Sam Catanzaro Not too far from where her mother was hit...

Rent Board Has Approves Highest Rental Increase In 40 Years: Santa Monica Beat – June 20th, 2022

June 20, 2022

June 20, 2022

Local news and culture in under 5 minutes.* Rent Board Has Approves Highest Rental Increase In 40 Years * Recreational Marijuana...

Santa Monica Families Earning Upwards of $190,000 Can Qualify for Mortgage Relief

June 17, 2022

June 17, 2022

State expands California Mortgage Relief Program By Sam Catanzaro Santa Monica families earning upwards of $190,000 can qualify for mortgage...