May 28, 2022 Breaking News, Latest News, and Videos

Up Front With Brad Cox: Incoming Chamber Of Commerce Chairman

Brad Cox serves as Senior Managing Director for Trammell Crow Company, where his primary focus is raising capital, setting investment strategy, creating deal flow, and overseeing the day-to-day activities for the Los Angeles Business Unit. Trammell Crow Company is a 65 year national development company, a wholly owned subsidiary of CBRE, with offices in 15 cities.

The Los Angeles division portfolio currently includes $400 million of in-process development including 102 acres of industrial development in Los Angeles, Carson and La Verne, medical office buildings for USC, mixed use office in Downtown Los Angeles and Pasadena, and multi-family developments in Santa Monica.

Cox is also responsible for overseeing a regional portfolio of 4.5 million square feet of premier office properties, including the landmark Century Plaza Towers, 2000 Avenue of the Stars in Century City, and The Water Garden in Santa Monica.

He is the chairman of the Santa Monica Alliance and the incoming 2013 Chairman of the Santa Monica Chamber of Commerce. He also serves as Chairman of the Los Angeles Business Council Institute.

As incoming chairman of the Santa Monica Chamber of Commerce for 2013/14 on June 12, what is your involvement with The Chamber and what do you see as your role moving forward?

I have been a member of the Chamber for the last five years, three as a Board Member. Two of the five years I have served as the Chairman of the Santa Monica Alliance. As the incoming Chair of the 2013/2014 Board, my role is to continue to work with the business community to ensure Santa Monica remains a vibrant, healthy, and profitable business climate for our members. We represent over 850 members employing 10,000 plus people in the City. We must have successful businesses in order to thrive. The connectivity between residents, business and government is critical to a healthy city.

What is your role with Trammell Crow and what are some of the company’s projects you are excited for in Santa Monica and why?

I am the Senior Managing Director of the Trammell Crow Company Los Angeles office, one of 15 offices Trammell Crow has across the country. We are a wholly owned subsidiary of CBRE and have been in business 65 years, 32 years in Southern California. We are a community-based developer working in many cities in Los Angeles County and have been active in Santa Monica for the last six years with two projects, 3401 Pico Blvd. and 301 Ocean Ave. We also represent the institutional owners of The Water Garden in the management and leasing of the project. We have been active in supporting many Santa Monica charities and the school bond initiatives as a good corporate citizen. 

Santa Monica is a unique seaside environment offering businesses the opportunity to have their employees live and work in a hub of progressive thinking where business leaders, researchers, academic partners, community leaders and civic government collaborate to create a business community of scenery and substance. It is my job as the leader of the Chamber to ensure businesses in the City continue to thrive and succeed.

You have been chair of the Santa Monica Alliance since it was created two years ago, a partnership between the City of Santa Monica, the Chamber, and community stakeholders to attract, retain, and grow business. What benefit has this had for the City and why is it an important initiative to have?

Prior to our formation of the Santa Monica Alliance, Santa Monica had a regional perception as a difficult place to conduct business. In partnership with the City leadership and staff, we have worked to greatly improve and expedite the process and procedures for business to locate and expand in the City. Businesses in the City of Santa Monica contribute well over 50 percent of the operating revenues of the General Fund and business is a key reason why the City of Santa Monica has the capability to deliver high quality public services to the community at large. The Alliance is focused on ensuring the City maintains this leadership position in attracting and retaining business. The City leadership and staff have been successful in the last two years in achieving this goal.

You are Los Angeles Business Council Institute chairman. What advantage do you have from having a broader regional business perspective and how can that benefit the Santa Monica community in your role as Chamber chairman?

The residents of Santa Monica sometimes forget a regional perspective is important in working to solve local policy issues. We are a large community of 20 million people in Southern California and we all should be working together to address issues of importance. In my role at LABC, we have taken a leadership role on issues that are important not only to Los Angeles, but Santa Monica and the other 88 cities in Los Angeles County. The LABC has been successful in leading Los Angeles to become the Greenest Big City in America. We pushed the City of Los Angeles to establish policy and implement sustainability in the design and construction of all new buildings in the City, in renewable energy, energy efficiency and the largest Solar program in the country. I plan on bringing a similar long-term view to help the businesses in the City of Santa Monica work with the local residential and civic community to maintain Santa Monica’s quality of life.

What do you enjoy most about being involved with the Santa Monica community?

Santa Monica is one of the most dynamic markets in the country with a highly educated, diverse, and creative community enjoying a wonderful quality of life. Santa Monica has an engaged and vocal group of constituents where every stakeholder’s opinion is valued and respected. In my role as Chairman of the Chamber Board, I look forward to working with the community to ensure Santa Monica remains a healthy and thriving community.

in News
Related Posts

Must-Watch ‘Disruptive’ Appliance Experience Store Opens in West Los Angeles, Hosts Grand Opening in June

May 27, 2022

May 27, 2022

Howard’s West Los Angeles Experience Center opening at 900 La Brea Boulevard  By Susan Payne West Los Angeles is home...

Marina Del Rey Family Searches for Missing 29-Year-Old Son With Autism

May 27, 2022

May 27, 2022

J​​eremy Hansbrough missigns cine May 16 By Sam Catanzaro A Marina del Rey family is searching for their 29-year-old son...

Santa Monica Pier to Feature High-Flying Waving American Flag on  Ferris Wheel During Memorial Day Weekend

May 26, 2022

May 26, 2022

Pacific Park on the Santa Monica Pier’s Ferris wheel will feature a high-flying 130-feet tall, animated waving American flag throughout...

Message From Santa Monica-Malibu Unified School District Superintendent Dr. Ben Drati

May 26, 2022

May 26, 2022

Dear Parents, Guardians, Staff and Community Members, Sadly, we have learned of another horrific school shooting, this time in the...

Three Juveniles in Hosptial Following Overdose in Santa Monica

May 26, 2022

May 26, 2022

Two females in critical but stable condition, third victim “alert and recovering” By Sam Catanzaro Three juveniles suffered an overdose...

John Adams Middle School Student Selected to Perform at Carnegie Hall

May 24, 2022

May 24, 2022

JAMS Student Grayson Fitzgerald named junior finalist for the 2022 middle school honors performance series at Carnegie Hall By Staff...

SMC Student Film “The War Within” Accepted into 2022 American Pavilion at Cannes

May 24, 2022

May 24, 2022

Three Santa Monica College Films Will Screen at In-Person Festival, including 2021 Best Student Film Winner “Broken Layers” and 2020’s...

Santa Monica City Council Looks to Shorten Meetings

May 24, 2022

May 24, 2022

Council to consider changes at Tuesday meeting By Dolores Quintana Santa Monica lawmakers are considering taking steps to shorten City...

Landmark Theater Official Closes on Pico

May 24, 2022

May 24, 2022

Pico Boulevard location closes Sunday By Sam Catanzaro The Landmark Theater on Pico Boulevard in Westwood has officially closed.  The...

Road Closures Expected During Demolition Of Parking Structure Three: Santa Monica Beat – May 23rd, 2022

May 23, 2022

May 23, 2022

Local news and culture in under 5 minutes.* Free Donuts At Randy’s Donuts For National Doughnut Day* Road Closures Expected...

Los Angeles Metro Sees 15.9 Percent Increase in Median Rent

May 20, 2022

May 20, 2022

Median rent of $2,258, according to recent report By Dolores Quintana The ongoing pandemic has exacerbated the issues of housing...

New Renderings for Frank Gehry Hotel Development in Santa Monica

May 20, 2022

May 20, 2022

Project would include hotel, apartments, retail and a museum By Dolores Quintana Slowly but surely, plans for a  Frank Gehry-designed...

Shared Mobility Plummets in Santa Monica

May 20, 2022

May 20, 2022

Recent report also shows that nearly half of riders make over $100,000 By Sam Catanzaro Shared mobility use in Santa...

Christopher Dishlip Selected as Santa Monica’s New Assistant Director of Public Works

May 20, 2022

May 20, 2022

Public Works Director Rick Valte announced the selection of Christopher Dishlip as Santa Monica’s new Assistant Director of Public Works....

Letter to Editor: Response to Himmelrich’s “We Walk the Talk” Column

May 20, 2022

May 20, 2022

By Beau Marks As a Santa Monica resident, I am dismayed by Sue Himmelrich’s response (“We Walk the Talk,” Santa...