Sephora Americas announced Friday the launch of “Values Inside Out,” a visionary partnership program matching Sephora stores across America with non-profit organizations in their own communities.
Under this program, each store’s team of cast members (Sephora’s term for sales associates) will have the opportunity to choose a local non-profit they want to help through raising awareness, providing funds and contributing their own “sweat equity” to enable that organization to fulfill their mission over the course of 2013.
Mary Herald, Sephora’s Executive Vice President of Human Resources and Education, said, “At Sephora, our vision for Values Inside Out is to inspire and engage our teams to play a part in making a difference in their communities, and to do so in a way that is completely aligned and integrated with our Values. We know that beauty is both inside and out and we know our teams will feel proud of what they accomplish for their communities and even more so where they work.”
The initiative begins this week, as participating Sephora stores across the country announce their partnership with local non-profits.
In Santa Monica, Sephora cast members have chosen the Boys & Girls Clubs of Santa Monica as their charity of choice. Cast members will work as partners with the Boys & Girls Clubs of Santa Monica. Aaron Young, CEO & President of the Boys & Girls Clubs of Santa Monica stated, “We are pleased to be partnering with Sephora and know our Club members will benefit greatly from the positive impact that is created through this partnership”.
Sephora plans to measure the results of the VIO Program annually by the amount of funds raised by each non-profit as a result of its partnership in the program and the number of volunteer hours contributed by Sephora cast members during the year.
To learn more about the program, please visit www.sephora.com/values-inside-out.