May 29, 2022 Breaking News, Latest News, and Videos

Santa Monica’s Endless Summer SOULstice Festival Returns To Main Street:

Main Street’s annual Endless Summer SOULstice event will return to Santa Monica this weekend. This two-day event includes a sidewalk sale from 11 am to 7 pm on Saturday and Sunday, and a street festival Sunday from 1-7 pm.

This year’s street festival will feature 15 live bands performing on four stages throughout the Main Street business district.

Gary Gordon, coordinating producer of Summer SOULstice, has been working on the event since it first began in 2001.

“I have a background in playing in bands and producing events, so I was an obvious choice,” Gordon said. “My job began as figuring out who the bands were and making sure there was a crew, but as the event became larger and more sophisticated, more responsibility fell to me.”

Summer SOULstice was initially developed as a way to keep farmer’s market goers on Main Street for a longer amount of time.

To achieve this goal, Gordon believed the key to success was live music.

“The answer seemed to me to be having music at different locations,” he said.

Gordon said in the early years of the event the majority of the music took place indoors, with only one outdoor stage reserved. Even though the first event was much smaller than it currently is, it was successful enough for coordinators to give it another try the following year. The second attempt attracted a larger crowd, while also featuring bands in an outdoor stage.

Although this year’s Summer SOULstice event is anticipating fewer people than last year, the event will still boast a crowd of 5000 to 12,000 people.

The event attracts a wide variety of people, including both Santa Monica residents and residents from the greater Los Angeles area.

“It’s a real mix of people because music appeals to everyone,” Gordon said. “We have people from Santa Monica and some from outside the city as well.”

This year’s event will feature 15 live bands including Highway 61 Revisited (Bob Dylan Tribute), Dr. Wu (Steely Dan Tribute), Chainsaw Brothers (Original Blues), Moose, Turn The Page (Bob Seger Tribute), The Rising (Springsteen Tribute), Southbound (Allman Brothers Tribute), Petty Theft (Tom Petty Tribute), and Neil Deal (Neil Young Tribute).

“Each band will play a couple of sets, so people can hear more than one band play,” Gordon said.

Gordon said the process of getting the various bands on board for the event was a combination of finding out who the sponsors wanted to see perform and also seeing what bands were available.

As there is no central stage, one of the goals of the event is to get people to explore all that Main Street has to offer.

“The event is about promoting Main Street, but it’s also about having a good time, and to have a fun community event,” Gordon said.

Just one block from the beach, Main Street is a unique and eclectic collection of restaurants, boutiques, cafes, and various services.

Main Street’s Endless Summer SOULstice is sponsored by Enterprise Fish Co., Buy Local Santa Monica, Edgemar Center for the Arts, Areal Restaurant, Great American Deals Santa Monica, LA Weekly, Allan Company, Lula Cocina Mexicana, Finn McCool’s Irish Pub, and 220 Fitness, with additional support from Rick’s Tavern, Library Alehouse, Circle Bar, and OneWest Bank.

For more information of Endless Summer SOULstice, visit mainstreetsm.com/endless-summer-soulstice-2013.

in News
Related Posts

Seller of Bel Air Mansion Furious After Property Flops at Auction

May 27, 2022

May 27, 2022

Mansion on Sarbonne Road in Bel Air fails to meet $50 million reserve price By Sam Catanzaro The seller of...

Environmental Review Begins for West Los Angeles Civic Center Redevelopment

May 27, 2022

May 27, 2022

The West LA Commons set to bring 926 units of housing and 36,569 square feet of retail to Santa Monica...

Is Santa Monica’s Most Expensive Property Still a Bargain?

May 27, 2022

May 27, 2022

22,640 square-foot property on market for $69 million By Dolores Quintana The most expensive property in Santa Monica has been...

Must-Watch ‘Disruptive’ Appliance Experience Store Opens in West Los Angeles, Hosts Grand Opening in June

May 27, 2022

May 27, 2022

Howard’s West Los Angeles Experience Center opening at 900 La Brea Boulevard  By Susan Payne West Los Angeles is home...

Marina Del Rey Family Searches for Missing 29-Year-Old Son With Autism

May 27, 2022

May 27, 2022

J​​eremy Hansbrough missigns cine May 16 By Sam Catanzaro A Marina del Rey family is searching for their 29-year-old son...

Santa Monica Pier to Feature High-Flying Waving American Flag on  Ferris Wheel During Memorial Day Weekend

May 26, 2022

May 26, 2022

Pacific Park on the Santa Monica Pier’s Ferris wheel will feature a high-flying 130-feet tall, animated waving American flag throughout...

Message From Santa Monica-Malibu Unified School District Superintendent Dr. Ben Drati

May 26, 2022

May 26, 2022

Dear Parents, Guardians, Staff and Community Members, Sadly, we have learned of another horrific school shooting, this time in the...

Three Juveniles in Hosptial Following Overdose in Santa Monica

May 26, 2022

May 26, 2022

Two females in critical but stable condition, third victim “alert and recovering” By Sam Catanzaro Three juveniles suffered an overdose...

John Adams Middle School Student Selected to Perform at Carnegie Hall

May 24, 2022

May 24, 2022

JAMS Student Grayson Fitzgerald named junior finalist for the 2022 middle school honors performance series at Carnegie Hall By Staff...

SMC Student Film “The War Within” Accepted into 2022 American Pavilion at Cannes

May 24, 2022

May 24, 2022

Three Santa Monica College Films Will Screen at In-Person Festival, including 2021 Best Student Film Winner “Broken Layers” and 2020’s...

Santa Monica City Council Looks to Shorten Meetings

May 24, 2022

May 24, 2022

Council to consider changes at Tuesday meeting By Dolores Quintana Santa Monica lawmakers are considering taking steps to shorten City...

Landmark Theater Official Closes on Pico

May 24, 2022

May 24, 2022

Pico Boulevard location closes Sunday By Sam Catanzaro The Landmark Theater on Pico Boulevard in Westwood has officially closed.  The...

Road Closures Expected During Demolition Of Parking Structure Three: Santa Monica Beat – May 23rd, 2022

May 23, 2022

May 23, 2022

Local news and culture in under 5 minutes.* Free Donuts At Randy’s Donuts For National Doughnut Day* Road Closures Expected...

Los Angeles Metro Sees 15.9 Percent Increase in Median Rent

May 20, 2022

May 20, 2022

Median rent of $2,258, according to recent report By Dolores Quintana The ongoing pandemic has exacerbated the issues of housing...

New Renderings for Frank Gehry Hotel Development in Santa Monica

May 20, 2022

May 20, 2022

Project would include hotel, apartments, retail and a museum By Dolores Quintana Slowly but surely, plans for a  Frank Gehry-designed...