September 21, 2020 Breaking News, Latest News, and Videos

Santa Monica Civic Auditorium May Host BMW Event In 2014:

The final item voted on at last Tuesday’s city council meeting was for a resolution establishing interim uses and fees for the Santa Monica Civic Auditorium. While City staff had intended to bring this agenda item to council members in early 2014, the issue was introduced in the final meeting of 2013 to possibly accommodate an event hosted by BMW.

A full council unanimously approved the interim uses and rental fees, which could help infuse some cash and life into the Civic Auditorium, which has been dark since June 30.

As the Civic is now in an interim use phase, the former home of the Oscars is currently available for rent on a limited basis. There are “nominal staff resources and a significantly reduced budget,” according to City staff.

Under the new fee structure, the East Wing meeting room would be $800 for up to four hours and $1,600 from five to eight hours.

The Main Hall, Stage and Lobby, which cultural services director Karen Ginsberg told council members would “be restricted to non-public assembly uses,” ranges from $2,500 per day for a small photography crew to $10,000 for up to 14 hours for certain permitted uses.

Other uses on the exterior grounds include non-public use of the Canopy for a half-day ($400) or full day ($800). The Front Lawn could be rented for $1,200 per day, while the East Lawn is $400 per day. Use of the East and West Patios now runs $500 per patio per day.

The parking lot would also be available depending on how many spaces are reserved.

All parties must pay a cleaning deposit of $1,500 per event.

A second resolution described the potential uses at the Civic during the facility’s interim use, including film shoots, product displays, storage, and certain City-sponsored events.

Yet the highlight of this agenda item was the potential BMW event coming to the Civic in April or May 2014.

“In November 2013, BMW approached the City regarding the possibility of renting the Civic venue for five weeks, during April and May 2014, to host an international hybrid electric vehicle media launch. BMW’s rental of the Civic could earn the City substantial income to offset the Civic’s interim operating costs and would positively impact the local economy,” City staff stated.

According to City staff, the BMW event would result in $300,000 in unanticipated revenue for the Civic.

“The Santa Monica Convention and Visitors Bureau estimates that hosting this media launch in Santa Monica could result in approximately 1,500 hotel room nights from international journalists and generate local restaurant and retail patronage,” City staff added.

City staff and BMW are currently attempting to finalize an agreement.

If an agreement were indeed reached, BMW would use the Civic’s interior to store and detail vehicles. The Canopy area would be used for periodic test drives for journalists; specifically, the test drive would depart from the Canopy.

Finally, BMW would place a 1,400 square foot cube display on the Civic’s Front Lawn.

The BMW event would provide a large financial boost to the Civic. Under the current biennial budget, the Civic’s operating budget is $528,742; projected revenue for the same biennial budget is $154,800.

in News
Related Posts

SMa.r.t. Column: Spending and Pension Policies Are Undermining Our City’s Future

September 21, 2020

September 21, 2020

Our guest columnist this week is Marc L. Verville. He is a native of Santa Monica, now lives in Sunset...

4.6 Quake Felt in Santa Monica

September 19, 2020

September 19, 2020

4.6 magnitude quake recorded Friday night By Sam Catanzaro A 4.6 magnitude earthquake struck the San Gabriel Valley Friday sending...

Edify TV: Miramar Santa Monica Redevelopment

September 18, 2020

September 18, 2020

The Santa Monica skyline may look different in the future with a major redevelopment of the Fairmont Miramar Hotel &...

‘Fresh Prince Of Bel Air’ Mansion For Rent On AirBnb

September 18, 2020

September 18, 2020

Today on Westside Cribz, 30th anniversary of “The Fresh Prince of Bel Air” Airbnb is renting out the mansion for...

SMMUSD Kindergarten Enrollment Down 20% : Santa Monica Beat – September, 17, 2020

September 17, 2020

September 17, 2020

Local news and culture in under 5 minutes. * SMMUSD Kindergarten Enrollment Down 20% * As Covid-19 Cases Drop Will...

Edify TV: Sit-down Dining Safety?

September 17, 2020

September 17, 2020

Despite a recent CDC report stating the risks of in-person dining, many Westside restaurant patrons feel the experience is safe....

Sur La Table Closing Santa Monica Location

September 16, 2020

September 16, 2020

1930s building listed for lease By Sam Catanzaro Sur La Table, the popular kitchenware retail chain, is closing its downtown...

Death by Suicide at Santa Monica Place

September 16, 2020

September 16, 2020

Man dies by suicide Wednesday morning By Sam Catanzaro A man died by suicide at Santa Monica Place mall Wednesday....

Santa Monica Partners With Local Elementary Schools to Provide More Outdoor Spaces

September 16, 2020

September 16, 2020

Playground Partnership agreement goes live By Toi Creel The City of Santa Monica and local schools are working together to...

Charges Filed Against Man for Sexually Assaulting Elderly Victims

September 16, 2020

September 16, 2020

Juan Victor Mendoza faces four felony charges Prosecutors have filed charges against a man for sexually assaulting elderly victims at...

COVID-19 Continues to Decrease in County but Air Quality Reducing Testing

September 15, 2020

September 15, 2020

Smoke advisory in effect through Wednesday By Sam Catanzaro While COVID-19 cases continue to decrease in Los Angeles County, health...

Edify TV: Westsiders Working out Amid Poor Air Quality

September 15, 2020

September 15, 2020

With poor air quality due to wildfire smoke, local health officials are urging the public to avoid outdoor activity but...

COVID-19 Could Have Been in Area as Early as Last December

September 15, 2020

September 15, 2020

UCLA study reports significant increase in coughs and acute respiratory failure prior to first official cases of COVID-19 By Sam...

Willy California Wants Men to Rethink Their Closet

September 15, 2020

September 15, 2020

Local clothing line reimagines athleisure By Toi Creel With ranges in styles for men’s clothing from suits and professional clothing...

Police Searching For Robbery Suspects: Santa Monica Beat – September, 14, 2020

September 14, 2020

September 14, 2020

Local news and culture in under 5 minutes. * Police Searching For Robbery Suspects * Should School Board Representatives Have...