January 23, 2021 Breaking News, Latest News, and Videos

NotSocks Provides Solution To Going Sockless:

Kenny Sanders’ sockless invention had casual beginnings: he thought of the concept one day wishing that there could be a solution for his distaste toward socks.

NotSocks provides a way to go sockless without it taking a toll on the sense of smell, as it utilizes effective odor-eating material.

This sustainable product consists of charcoal and bamboo elements, both of which help eliminate the stench that inevitably comes alongside wearing shoes without socks.

NotSocks products consist of ultra-thin, custom-fit footbeds, which the socks wrap around, that are put on top of the shoe insole.

The fusion of charcoal and bamboo was the result of lots of experimentation. Before he thought of the NotSocks concept, Sanders frequently tried various methods to get rid of the “inescapable stench” that results from a sockless lifestyle, including using baby powder and odor-eater sprays.

Sanders also tried out different fabrics in hopes of finding an odorless solution.

The motive behind the product is simple.

As a child growing up in a small farm town in Utah, Sanders was very accustomed to running around barefoot and always hated the idea of socks.

Currently, as an adult and professional athlete, Sanders’ hatred toward socks has not diminished in the slightest.

However, it became a reality that there was a need to create a sockless, yet socially acceptable means of going barefoot.

Once he thought of the initial idea of a footbed and sock wrap, he immediately purchased a cheap sewing machine and started the method of trial-and-error.

His level of dedication and determination is apparent by examining his persistence with taking on unfamiliar tasks in order to see his idea come to fruition.

“It took a long time to learn to sew,” Sanders said.

Sanders’ confidence behind his product is also evident: he moved to downtown Los Angeles, where NotSocks is based, from his hometown in Utah solely for the purpose of the company.

He has considered himself an entrepreneur his whole life even as he worked for other companies and is aware of the potential of his innovative ideas. Sanders decided to go full-force with NotSocks with the mindset that he was going to start his own company.

NotSocks can serve a variety of audiences.

From runners to skateboarders to women with flats to men with loafers or boat shoes, all kinds of people can find usage in NotSocks products as socks can often produce discomfort during physical activities.

But fashion trends are leaning toward the sockless look as well, as even the more professional, put-together looks are starting to sport a sockless style.

“If you look at models in GQ or at J.Crew, they’re all sockless,” Sanders said.

The product has the same warranty of a regular sock, if not better, since it consists of odor-eating materials.

Sanders said that it can be worn multiple times a week because of its charcoal-bamboo ingredients.

Though NotSocks launched just two weeks ago, there have been orders coming in from across the world due to the impact of social media. There are big upcoming plans ahead for the company, as Sanders envisions it as a huge retailer in the future.

“When someone is walking by sockless, the first thought that runs through your mind would be that they’re probably wearing NotSocks, since it’s gross to think that they’re barefoot in sweaty shoes,” Sanders said.

Ultimately, the goal of NotSocks is to become the default solution for a sockless lifestyle.

The products provide all the benefits of a sock without actually wearing one, such as moisture management and reusability.

“We want to change the game in socks,” Sanders said.

A set of NotSocks with Footbeds is $19.95 (currently on sale for $14.95 as part of the launch).

The socks can be washed and reused without losing efficacy.

For more information, visit notsocks.com.

in News
Related Posts

SMa.r.t. Column: Saving a Failed Marriage – Part 2

January 22, 2021

January 22, 2021

Every 8 years, the state requires cities to update their planning code’s “housing element” to reflect the number of dwelling...

Rise of The Digital Nomads Changing The Way We Rent?

January 22, 2021

January 22, 2021

Today on Westside Real Estate Show* Matt Damon Lists Palisades home for $21 Million.* Rise of The Digital Nomads Changing...

Edify TV: COVID-19 Outbreak at Santa Monica Government Office

January 21, 2021

January 21, 2021

Over a dozen employees have tested positive for COVID-19 at a Santa Monica government building since January 1. Learn more...

Santa Monica Students Receive 2021 Education Awards from The Rev. Dr. Martin Luther King, Jr. Westside Coalition

January 21, 2021

January 21, 2021

Seven area students were presented Education Awards by The Rev. Dr. Martin Luther King, Jr. Westside Coalition at the first-ever...

Santa Monica New Roads Graduate Amanda Gorman Shines At Inauguration: Santa Monica Beat – January, 21, 2021

January 21, 2021

January 21, 2021

Local news and culture in under 5 minutes. * Santa Monica New Roads Graduate Amanda Gorman Shines At Inauguration *...

Edify TV: Promenade Property Owner Frustrated With Homelessness

January 21, 2021

January 21, 2021

A Third Street Promenade property owner is calling Santa Monica officials to deal with the issue of homeless individuals sleeping...

65-Year-Old Santa Monica Pastry Shop Closes

January 21, 2021

January 21, 2021

Westside Food Scene January 21, 2021 By Kerry Slater Santa Monica Pastry Shop Closes  A beloved Santa Monica pastry shop...

Brian Dennehy Stars In The Tender DRIVEWAYS – His Final Film

January 21, 2021

January 21, 2021

What makes DRIVEWAYS particularly poignant is that it was Brian Dennehy’s last film before he died and his cinematic presence...

Free COVID-19 Antibody Testing in Santa Monica

January 20, 2021

January 20, 2021

Calvary Baptist Church on 20th Street, 10 a.m. to 4 p.m. A Santa Monica church is doing free COVID-19 antibody...

FDA-Authorized Coronavirus Testing at Santa Monica’s Shore Hotel

January 20, 2021

January 20, 2021

Drive-thru and walk-up testing seven-days a week   The award-winning Shore Hotel, located steps away from the world-famous Santa Monica Pier,...

City Council Has Appointed An 11 Member Civilian Police Oversight Commission: Santa Monica Beat – January, 17, 2021

January 19, 2021

January 19, 2021

Local news and culture in under 5 minutes. * City Council Has Appointed An 11 Member Civilian Police Oversight Commission...

Edify TV: Ticketing Maskless Angelenos?

January 19, 2021

January 19, 2021

Los Angeles lawmakers want to fine people for not wearing masks. Learn more in this video made possible by School...

Santa Monica Pier to Close, Farmers Market Shortened for Inauguration Day

January 19, 2021

January 19, 2021

Library curbside service suspended as well By Sam Catanzaro Santa Monica is closing the Pier and shortening the farmers market’s...

Santa Monica Pier Ferris Wheel to Turn Amber as Part of Nationwide COVID-19 Memorial

January 18, 2021

January 18, 2021

Pacific Park joins nationwide COVID-19 memorial Tuesday night By Chad Winthrop The Santa Monica Pier ferris wheel will light up...

Video: 25K New Housing Units in LA?

January 17, 2021

January 17, 2021

With a massive spike in homelessness forecasted, LA lawmakers want to build 25,000 new housing units. Learn more in this...