January 12, 2026
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Salon Tru Hosts Santa Monica Grand Opening Celebration:

Salon Tru is located at 614 Santa Monica Boulevard in Santa Monica.

Salon Tru Santa Monica celebrated its grand opening on Thursday, April 10 with a ribbon cutting ceremony led by Mayor Pam O’Connor and Santa Monica Chamber of Commerce President Laurel Rosen.

Michael Schoenfeld, owner of Salon Tru, said he was excited to bring his award winning concept all the way from Scottsdale, Arizona, where Salon Tru Scottsdale is ranked as the “#1 Hair Salon in Arizona” by Elle Magazine.

The ribbon cutting ceremony was attended by more than 200 people and refreshments were generously donated by The Commons Ale House, Lago, The Misfit, Le Pain Quotidien, Country Kitchen, Tar & Roses and Seasons 52. 

Willow Spa provided complimentary chair massages all evening long.

Salon Tru is located at 614 Santa Monica Boulevard. It is open Tuesday through Friday from 9 am to 8 pm, Saturday from 9 am to 7 pm, and Sunday from 12 pm to 5 pm.

To make an appointment, call 310.394.0878 or visit SalonTruSM.com.

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