January 27, 2021 Breaking News, Latest News, and Videos

Santa Monica Pier Paddleboard Race & Ocean Festival To Take Place June 7:

The world famous Santa Monica Pier announced on May 19 that Tommy Bahama, the popular beach lifestyle brand, will return for the second year as the presenting sponsor for the fifth annual Santa Monica Pier Paddleboard Race and Ocean Festival taking place on June 7, 2014.

“Tommy Bahama has always been right at home at the beach”, said Rob Goldberg, Tommy Bahama SVP of Marketing, “but add the Santa Monica Pier and Paddle boarding and it’s pure magic. This event represents everything we revere: a great community in Santa Monica, an iconic landmark like the pier and some spirited competition in the water. Our experience here has proven to be an incredible platform to engage our loyal local following. We’re very excited to be back.”

“We’re so happy that Tommy Bahama is back for another year as our partner,” said Craig

Hoffman, Director of Partnership & Development. “We all had a great time working together last year and it is a great fit both in terms of the demographics of the event and a shared commitment to high-energy good times.”

The 2013 Pier Paddle stood out for having the largest surf of any of the previous years when an uncharacteristically large summer swell sent 10-foot waves crashing onto Santa Monica Beach. The huge surf cranked up the excitement for participants in the events, and for the thousands of spectators who lined the pier screaming with excitement every time competitors came in or out through the surf zone. The swell peaked just in time for the Tommy Bahama Cup, a relay race that required teams of four to sprint out through the surf, around a short course of buoys and back to the beach as quickly as possible before handing off to the next team member.

“The Paddleboard Race & Ocean Festival is a really special signature event that blends the Pier’s long history with contemporary trends in action sports and fitness,” said S. Jay Farrand, administrator of the Santa Monica Pier Corporation. “Between the entertainment, the family activities and the epic competition, it really takes advantage of the whole environment.”

This year, the all day event takes place Saturday, June 7, 2014 and will feature an expanded slate of new events, including, most notably, a multi-round Tommy Bahama Paddlecross competition where racers sprint out through the surf, around a short quarter to half-mile course, and back to the beach. The top half of each heat moves forward in elimination rounds until one racer in each class is champion.

On the pier deck, manufacturers will show off the latest in paddleboards and equipment.

Historic exhibits will feature antique surfboards, paddleboards, lifeguard equipment and vintage automobiles tied to local beach culture. Paddleboard racing was a popular Santa

Monica sport in the 1940s with two paddleboard clubs headquartered on the pier. Hula dancers will perform throughout the day. Live music and an awards ceremony will follow the completion of the races for the top finishers in each of the divisions.

For more information, visit www.pierpaddle.com.

in News
Related Posts

Edify TV: Venice Flying Carousel

January 26, 2021

January 26, 2021

Since 2018 Venice artist Robin Murez has been working on a project called the Venice Flying Carousel. Learn more in...

New Medical Center Planned for Santa Monica

January 26, 2021

January 26, 2021

A medical office and research center is planned to rise in a Westside neighborhood. Learn more in this video made...

‘Doctor’s Office on Wheels’ Homeless and Those at Risk of Losing Homes

January 26, 2021

January 26, 2021

Venice Family Clinic launches mobile clinic van aimed at preventing homelessness By Chad Winthrop A Westside non-profit has launched a...

Man Sentenced to Life in Prison for Violent Santa Monica Home Invasion

January 26, 2021

January 26, 2021

Rashad Devon Harris sentenced to life in state prison for 2018 violent home invasion and attempted rape By Sam Catanzaro...

Edify TV: Residents Frustrated With Local Country Club

January 25, 2021

January 25, 2021

Westside residents living near one of the most exclusive LA county clubs have a bone to pick in this video...

SMMUSD Study Session Outlines Potential Campus Upgrades: Santa Monica Beat – January, 25, 2021

January 25, 2021

January 25, 2021

Local news and culture in under 5 minutes. * SMMUSD Study Session Outlines Potential Campus Upgrades * First Baptist Church...

Body Found in Santa Monica Beachside Gazebo

January 25, 2021

January 25, 2021

Man found in Ocean Avenue gazebo Saturday By Sam Catanzaro A body was found in a gazebo near the beach...

Edify TV: Affordable Senior Housing Rises in Westside Neighborhood

January 24, 2021

January 24, 2021

A four-story senior affordable housing project is rising in a Westside neighborhood. Learn more in this video made possible by...

SMa.r.t. Column: Saving a Failed Marriage – Part 2

January 22, 2021

January 22, 2021

Every 8 years, the state requires cities to update their planning code’s “housing element” to reflect the number of dwelling...

Rise of The Digital Nomads Changing The Way We Rent?

January 22, 2021

January 22, 2021

Today on Westside Real Estate Show* Matt Damon Lists Palisades home for $21 Million.* Rise of The Digital Nomads Changing...

Edify TV: COVID-19 Outbreak at Santa Monica Government Office

January 21, 2021

January 21, 2021

Over a dozen employees have tested positive for COVID-19 at a Santa Monica government building since January 1. Learn more...

Santa Monica Students Receive 2021 Education Awards from The Rev. Dr. Martin Luther King, Jr. Westside Coalition

January 21, 2021

January 21, 2021

Seven area students were presented Education Awards by The Rev. Dr. Martin Luther King, Jr. Westside Coalition at the first-ever...

Santa Monica New Roads Graduate Amanda Gorman Shines At Inauguration: Santa Monica Beat – January, 21, 2021

January 21, 2021

January 21, 2021

Local news and culture in under 5 minutes. * Santa Monica New Roads Graduate Amanda Gorman Shines At Inauguration *...

Edify TV: Promenade Property Owner Frustrated With Homelessness

January 21, 2021

January 21, 2021

A Third Street Promenade property owner is calling Santa Monica officials to deal with the issue of homeless individuals sleeping...