July 19, 2024 Breaking News, Latest News, and Videos

Santa Monica Pier Paddleboard Race & Ocean Festival To Take Place June 7:

The world famous Santa Monica Pier announced on May 19 that Tommy Bahama, the popular beach lifestyle brand, will return for the second year as the presenting sponsor for the fifth annual Santa Monica Pier Paddleboard Race and Ocean Festival taking place on June 7, 2014.

“Tommy Bahama has always been right at home at the beach”, said Rob Goldberg, Tommy Bahama SVP of Marketing, “but add the Santa Monica Pier and Paddle boarding and it’s pure magic. This event represents everything we revere: a great community in Santa Monica, an iconic landmark like the pier and some spirited competition in the water. Our experience here has proven to be an incredible platform to engage our loyal local following. We’re very excited to be back.”

“We’re so happy that Tommy Bahama is back for another year as our partner,” said Craig

Hoffman, Director of Partnership & Development. “We all had a great time working together last year and it is a great fit both in terms of the demographics of the event and a shared commitment to high-energy good times.”

The 2013 Pier Paddle stood out for having the largest surf of any of the previous years when an uncharacteristically large summer swell sent 10-foot waves crashing onto Santa Monica Beach. The huge surf cranked up the excitement for participants in the events, and for the thousands of spectators who lined the pier screaming with excitement every time competitors came in or out through the surf zone. The swell peaked just in time for the Tommy Bahama Cup, a relay race that required teams of four to sprint out through the surf, around a short course of buoys and back to the beach as quickly as possible before handing off to the next team member.

“The Paddleboard Race & Ocean Festival is a really special signature event that blends the Pier’s long history with contemporary trends in action sports and fitness,” said S. Jay Farrand, administrator of the Santa Monica Pier Corporation. “Between the entertainment, the family activities and the epic competition, it really takes advantage of the whole environment.”

This year, the all day event takes place Saturday, June 7, 2014 and will feature an expanded slate of new events, including, most notably, a multi-round Tommy Bahama Paddlecross competition where racers sprint out through the surf, around a short quarter to half-mile course, and back to the beach. The top half of each heat moves forward in elimination rounds until one racer in each class is champion.

On the pier deck, manufacturers will show off the latest in paddleboards and equipment.

Historic exhibits will feature antique surfboards, paddleboards, lifeguard equipment and vintage automobiles tied to local beach culture. Paddleboard racing was a popular Santa

Monica sport in the 1940s with two paddleboard clubs headquartered on the pier. Hula dancers will perform throughout the day. Live music and an awards ceremony will follow the completion of the races for the top finishers in each of the divisions.

For more information, visit www.pierpaddle.com.

in News
Related Posts

Film Review: Fly Me to the Moon

July 19, 2024

July 19, 2024

FILM REVIEWFLY ME TO THE MOONRated PG-13132 MinutesReleased July 12th A multitude of conspiracy theories surround one of the most...

Michelle Bisnoff Arrested for $2 Million Investor Fraud Scheme

July 19, 2024

July 19, 2024

CEO of ESOS Rings Faces Securities and Wire Fraud Charges A Boca Raton woman was arrested today on charges of...

Felony Battery Suspect Arrested in South Brentwood Sexual Assault on July 16

July 18, 2024

July 18, 2024

26-Year-Old Taken Into Custody After Assault on Gretna Green Way Detectives from the Los Angeles Police Department’s West Los Angeles...

Even After Improvements, Santa Monica Beach Still Ranks as L.A.’s Most Polluted

July 18, 2024

July 18, 2024

A New Report Cites “Continuous Urban Activities” in the Area That Exacerbate Pollution By Zach Armstrong Water quality concerns continue...

New Summer Menu Introduced at SALT Restaurant & Bar

July 18, 2024

July 18, 2024

To Complement These Dishes, Salt Offers Two New Cocktails SALT, the waterfront restaurant at Marina del Rey Hotel, has introduced...

Charlie XCX-Themed Event Coming to Venice West

July 18, 2024

July 18, 2024

Many Have Referred to the Season as “Brat Girl Summer” By Zach Armstrong Venice Beach is going to be ‘bumpin’ that....

Police Drone Catches Car Burglar in the Act, Suspect Apprehended

July 17, 2024

July 17, 2024

The Drone as a First Responder Program Incorporates a Sworn Officer Pilot Who Flies the Drone From a Launch Site...

Brentwood’s Newest Restaurant: All Roads Pinseria + Enoteca to Open on July 26

July 17, 2024

July 17, 2024

Roman-Style Eatery Boasts Unique Pinsa and Italian Specialties, Italian Wines Exciting news for the Westside: All Roads Pinseria + Enoteca,...

Santa Monica College Named Among Top 30 Film Schools in North America

July 17, 2024

July 17, 2024

The Annual List Honors Schools That Excel in Preparing Students for Various Facets of Moviemaking. SMC Is Noted for Being...

Arcane Space to Showcase MANTIS LOKE Exhibit Throughout July

July 17, 2024

July 17, 2024

“Mantis Loke” Explores the Boundaries of Painting, Sculpture, and Installation Art Through a Unique Collaborative Process The ARCANE Space in...

Sexual Assault Reported in South Brentwood, Suspect at Large

July 16, 2024

July 16, 2024

LAPD Confirms Incident, Community Seeks Help to Identify Man A post on Nextdoor this evening reported the shocking news that...

Judge Issues Final Ruling in Favor of Barrington Plaza Tenants Association

July 16, 2024

July 16, 2024

Decision against Landlord Finds Intent Does Not Meet Ellis Act Standards The final ruling in the case of the Barrington...

Renowned L.A. Nursery Opens Fourth Location in Santa Monica

July 16, 2024

July 16, 2024

It Is a Transformation of an Abandoned Car Wash Into a Vibrant Garden Space L.A.-based nursery Rolling Greens has opened...

Olympic Golf Is Coming to the Pacific Palisades

July 16, 2024

July 16, 2024

To Host the World’s Finest Is Fitting for the West L.A. Course By Zach Armstrong In the Summer of 2028, while...

Residents Sue City of Los Angeles For Stalling Affordable Housing Development

July 16, 2024

July 16, 2024

The New Lawsuit Also Comes After Two Separate l.a. Superior Court Rulings Rejected a Coalition’s Multi-Year Effort to Halt the...