September 29, 2022 Breaking News, Latest News, and Videos

Saulino Smith Salon Opens On Fringe Of Ocean In Santa Monica:

After working together at Fred Segal Salon for several years, Hilary Smith and Richard Saulino decided to join forces last November to open their own salon on Ocean Avenue called Saulino Smith Salon.

“We wanted something high-end and comfortable so we went out of branch and built it,” Saulino said.

After the pair found the location, six employees from Fred Segal Salon decided to join them on their new venture and work at the salon.

Now the salon boasts 10 stylists, a full-time esthetician, a tanning expert, and five support members.

Smith said everybody who decided to work for them already had clientele in Santa Monica.

“We knew that we would be opening a salon with a strong base of clients that were in the area,” Smith said. “Along with the stylists, we also had an esthetician from Fred Segal come along and she already had a clientele.”

The environment in the salon is one they feel is warm and welcoming.  

Smith said she attributed some of this to the age of the stylists.

“We are fairly young,” she said. “We are all in our early 30s or late 20s. It’s just a young vibe and everybody gets along really well. It’s a non-drama salon which is really nice.”

Saulino echoed that sentiment.

“I think that’s what separates us from any other salon in Santa Monica is that you walk in and you feel the good vibe and the good energy,” he said. “There are no egos, and it’s just a very comfortable place to be in not only for the stylists but for the clients as well.”

Another unique element: the salon employs sought after spray tan artist Fiona Locke.

Smith said that Locke was not a typical spray tan administrator.  

She said Locke used a technique called skin finishing.

“Instead of your typical spray tan which for a lot of people it can have a negative connotation with being smelly or orange, it’s very natural,” Smith said. “It’s customized to your own body so she’ll contour where you need contouring (she can give you some abs) and it’s a very clean feeling and looks really natural.”

Smith said the salon had created a partnership with the Jeanie Madsen Art Gallery next door.

“When we moved in [the gallery] had us come over and basically just look through all of the art and pick out the pieces that we thought represented our salon the best,” Smith said. “We kind of went for the Hollywood beach vibe so they kindly allowed us to fill up our salon with art for which we feel very lucky. All of the pieces are for sale except for the one above the front desk. She refers us clients and we refer her clients; it’s a cross promotion.”  

Saulino said the salon’s focus was all about the client.  

“We want them to give themselves a very high-end experience without having to go to Beverly Hills,” he said. “We want to bring something that I feel like Santa Monica is missing; something with new energy, something where you can come in and feel at home.”

Saulino Smith Salon is located in the Pacific Plaza at 1431 Ocean Avenue, Suite B, Santa Monica.

For more information, call 310.451.4443 or visit www.saulinosmithsalon.com.

in News
Related Posts

Fresh Corn Grill Closes Santa Monica Location

September 29, 2022

September 29, 2022

Restaurant ceases operations September 23 By Dolores Quintana Fresh Corn Grill, a small chain based in Westwood that serves “a...

Santa Monica’s Love Coffee Bar Expanding to Mar Vista

September 29, 2022

September 29, 2022

3519 S Centinela Avenue location coming for popular Santa Monica coffee shop  By Dolores Quintana Love Coffee Bar, a Santa...

Dr. Jane Goodall Speaking at Youth Event Wednesday at Temescal Park

September 27, 2022

September 27, 2022

Seven Arrows Elementary hosting event Wednesday for students from around region Seven Arrows Elementary, an independent kindergarten through 6th grade...

Five Santa Monica Artists Awarded City Artist Fellowships

September 27, 2022

September 27, 2022

The $16,000 Artist Fellowship will be presented to painter and sculptor Meg Cranston The City of Santa Monica awarded five...

Santa Monica High School Orchestra Program Presents Disney in Concert Around the World

September 27, 2022

September 27, 2022

Submitted by the Santa Monica-Malibu Unified School District For the first time since the fall of 2019, the Santa Monica...

Trailhead Improvement Project Begins at Cheeseboro Canyon

September 27, 2022

September 27, 2022

Access to trails will continue, but use of temporary parking lot required The National Park Service is revitalizing the trailhead...

Santa Monica Man Killed by San Bernardino County Sheriff’s Deputies After Hitting a Deputy With Car and Attempting to Attack Him With a Knife

September 27, 2022

September 27, 2022

Marlon Bonds shot by San Bernardino County Sheriff’s Deputies Saturday night in Rancho Cucamonga  By Sam Catanzaro A Santa Monica...

Man Arrested for Santa Monica College Sexual Assaults

September 27, 2022

September 27, 2022

Christopher Noah Griddine II being held on $1 million bond By Sam Catanzaro A 27-year-old man has been arrested for...

SMa.r.t. Column: SMCLC Rejects Gelson’s Project

September 26, 2022

September 26, 2022

This week our SMa.r.t. column is guest written by the Santa Monica Coalition for a Livable City (SMCLC). They are...

Framing Nearly Complete on Lincoln Blvd 47 Unit Mixed Use Building: Santa Monica Real Estate Report – September 26th, 2022

September 26, 2022

September 26, 2022

Property, Developments, and Listings on the Westside.* Framing Nearly Complete on Lincoln Blvd 47 Unit Mixed Use Building* City of...

Renderings Released for Santa Monica Library-Adjacent Affordable Housing

September 23, 2022

September 23, 2022

38 units planned to at 1333 7th Street By Dolores Quintana The Foundation For Affordable Housing has proposed a new...

Kim Kardashian Buys Cindy Crawford’s Former Malibu Estate for $70 Million

September 23, 2022

September 23, 2022

Sale priciest residential transfer in Malibu of 2022 and is also the year’s fourth-priciest sale in the state By Dolores...

Santa Monica Mayor and City Council Call for an End to Needle Exchange Program at Reed Park

September 23, 2022

September 23, 2022

By Dolores Quintana Santa Monica Mayor Sue Himmelrich has formally requested that Los Angeles County end the Harm Reduction Syringe...

City of Malibu Continues Opposition to County Action to Move Juvenile Prisoners to Santa Monica Mountains Near Malibu

September 23, 2022

September 23, 2022

By Matt Myerhoff, Media Information Officer for the City of Malibu   The City of Malibu continued its strong opposition to...

Student Hospitalized Following Fight Near Santa Monica High School

September 22, 2022

September 22, 2022

Olympic High School student taken, discharged from hospital following Monday fight in alley behind Samohi By Sam Catanzaro A student...