July 15, 2025 Breaking News, Latest News, and Videos

Holy Cow! New BBQ Joint Opens In Santa Monica:

For Holy Cow founder Rob Serritella, the opening earlier this month of his new BBQ restaurant opposite the Brentwood Country Mart is the result of a love affair with slow cooked meats that dates back to his teenage years.

It was during a “wear a raincoat to eat our ribs” promotion at one of his first jobs that cemented his love of ribs and barbecued meats that led him on a 20-year culinary mission where he traveled and sampled BBQ across the U.S. whenever he had time to travel.

Kansas City, Birmingham, Memphis, Dallas – name a city, name a BBQ joint, name a chef – he’s been there.

He said he has tried dry rubs, wet rubs, and all the variations in between; observed smoking techniques, roasting methods, slicing secrets, and just about every sauce ingredient you can imagine.

The opening of Holy Cow is thanks to Serritella and his team behind the popular Messhall Kitchen in Los Feliz.

“It’s funny how you find the name that you think it’s just right for your restaurant, it’s almost like naming a baby – once that’s it, that’s it,” Serritella said. “Holy Cow is an expression I use a bunch. I remember when we were tinkering with the project some time ago and I pulled my first brisket out of the smoker – thinking ‘Holy Cow’ this is delicious – that’s when I think the name stuck.”

Serritella said L.A. was a great place for BBQ with lots of styles and interpretations.

“It’s not quite Memphis, but it’s getting better,” he said. “There are definitely some joints that have it right.”

He said BBQ had always been one of those foods for him that just made him feel good and even better after he’d eaten it.

“It brings people together and goes with just about any occasion,” he said. “Every guy or gal with a fork, tong, or brush can do their thing just the way they please – I think the smell of the smoke is the magic.”

As far as Holy Cow’s menu, Serritella said he looked at what other establishments were doing around the country.

“We tried to take the best things from places that do BBQ best like Texas, Memphis, Georgia, and the Carolina’s – not necessarily stick with one particular method, just what we felt people would enjoy the best,” he said. “I’ve been a tri-tip guy ever since my first trip to Santa Maria. I like the flavor, and the fact that because of the slower cooking method needed, you really can get the optimum flavor and tenderness out of this cut. It works stand alone, in a sandwich, or on a salad. We like to cook ours for at least 15 hours so it’s so tender you really don’t even need a knife.”

He said the idea of opening a BBQ restaurant had been on his mind for more years than he’d like to admit.

“I’m blessed to be able to bring this idea to a reality and finally taste and serve the goods I’ve been talking about all of these years,” he said. “I’m proud of the team and the product we serve.”

The Executive Chef at Holy Cow is Michael Rosen, former chef at Zeke’s Barbeque.

Among the menu highlights is the house brisket (Texas), tri-tip (Santa Maria), pulled pork (Carolina), and baby back ribs (Memphis, Kansas City) to specialties like the Prairie Dog (Louisiana Hot Link) and El Jefe (L.A.’s own).

The sides include deep fried corn bread, kettle beans, creamed greens, mac & cheese, sweet potato, farm greens and veggies, roasted corn chowder, and Brentwood vegan chili.

Holy Cow is located at 264 26th Street (across from Brentwood Country Mart), Santa Monica. It is open daily from 5 pm, but lunch service is expected to start in the coming weeks.

For more information, call 310.883.6269 or visit www.holycowbbq.com.

in News
<>Related Posts

California Hits Two-Thirds Clean Energy Milestone

July 15, 2025

July 15, 2025

This year, clean energy has powered the state for an average of seven hours daily, with over 90% of days...

Venice Beach to Host First Medal at 2028 Olympics

July 15, 2025

July 15, 2025

Venice Beach, known for its vibrant boardwalk, will kick off the 844 ticketed events, hosting the triathlon along its coastline...

Santa Monica Man Arrested for Allegedly Exporting Electronics to Iran

July 14, 2025

July 14, 2025

Ostovari, identified as the CEO of a Tehran-based engineering firm, allegedly orchestrated the scheme since 2018  A 66-year-old Santa Monica...

Federal Judge Sides with Santa Monica, Other Local Governments Against Immigration Raids

July 14, 2025

July 14, 2025

Santa Monica Mayor Lana Negrete praised the ruling, saying it reaffirmed the city’s commitment to protecting residents from unjust detention...

Veterans Tech Group to Launch Los Angeles Chapter with Networking Event

July 14, 2025

July 14, 2025

Founded in San Francisco, VetsInTech operates 20 chapters nationwide and claims more than 60,000 veterans VetsInTech, a national nonprofit that...

Film Review: Jurassic World: Rebirth

July 13, 2025

July 13, 2025

“The story is simplistic and predictive, and that’s all it needs to be, because the age-old battle to survive the...

Santa Monica Assault Suspect Faces Multiple Charges, Authorities Seek Additional Victims

July 13, 2025

July 13, 2025

Marbra allegedly assaulted a 52-year-old woman on the Strand in Santa Monica, facing a felony count of assault with intent...

SM.a.r.t.Column: Does the Rand Corporation have a future in Santa Monica?

July 13, 2025

July 13, 2025

“Although no one said it outright, it is clear to all that RAND is feeling—and will continue to feel—the impact...

County Health Leaders Decry Federal Policy Barring Undocumented from Programs

July 12, 2025

July 12, 2025

The officials argued the policy jeopardizes care for all residents, noting it could deter people—regardless of status—from seeking treatment  Leaders...

County Supervisors Move to Preserve Measure J Amid Charter Error

July 12, 2025

July 12, 2025

Measure J mandates that at least 10% of the county’s locally generated, unrestricted funds be allocated to community investments like...

LA Medical Center Seeks Help Identifying Unconscious Patient

July 12, 2025

July 12, 2025

He has been unconscious since admission, and staff have been unable to determine his identity Los Angeles General Medical Center,...

Mayor Bass Issues Directive to Protect Immigrant Communities

July 12, 2025

July 12, 2025

The order expands access to city resources for affected families and requests records from ICE, including details on arrests Mayor...

Downtown Santa Monica CEO Andrew Thomas to Step Down

July 11, 2025

July 11, 2025

Thomas, who rejoined DTSM, Inc. in 2022, oversaw the introduction of a private security program, expanded homeless outreach, and boosted...

Conservancy to Tour Historic Miles Playhouse at State of the City Event

July 11, 2025

July 11, 2025

Built in 1929, the Miles Playhouse serves as the centerpiece of Lincoln Park The Santa Monica Conservancy will offer 15-minute...

Sen. Ben Allen Highlights Challenges, Economic Gains for LA28 Olympics

July 11, 2025

July 11, 2025

The remarks came during the first informational hearing of the Senate’s Special Committee on International Sporting Events State Sen. Ben...