June 19, 2021 Breaking News, Latest News, and Videos

Heal The Bay Names Alix Hobbs As New President & CEO:

Heal the Bay has named Alix Hobbs as its new president and CEO, its board of directors announced on Wednesday. Hobbs, who has been serving as chief operating officer for the past year, takes the reins from exiting president/CEO Ruskin Hartley, who is stepping down from his post in order to be closer to his young family in the San Francisco Bay area.

Hobbs has a 16-year history with the Santa Monica-based nonprofit. Mentored by Heal the Bay founder Dorothy Green, Hobbs began as a volunteer at a beach cleanup in 1993 and has since taken on  positions of increasing leadership, from Programs and Education Director to Associate Director.

Working together, Hartley and Hobbs have led Heal the Bay to some key wins over the past year: the adoption of a statewide plastic bag ban, the establishment of an ambitious Local Coastal Plan in the Santa Monica Mountains and the creation of a Pier Ambassador program in the South Bay to educate anglers and the general public about sharks in local waters.

“Heal the Bay is all about rolling up our sleeves and getting the job done, and I’m proud to be part of our legacy of fighting for our region’s greatest natural resource,” said Hobbs. “We were built on science-based advocacy and education, and that approach will continue to guide us. As we near our 30th anniversary, I am honored to lead such a committed team of staff, volunteers and members working together to create a healthy and thriving Bay.”

Her immediate focus will be leading the organization through its next 10-year strategic plan, growing general membership and developing new fundraising models. She will also extend the work Hartley began to make Heal the Bay a more forceful advocate about drought-related policies.

Hobbs has extensive experience in nonprofit management and advocacy, having also served as director of environmental quality at Scenic Hudson, a land trust organization committed to protecting the greater Hudson River Valley in New York state. After serving in that role for five years, she returned to Heal the Bay in 2006.

“This is a choice that Dorothy Green would be very proud of,” said Mark Gold, a current board member of Heal the Bay who served as the organization’s chief from 1995-2012.  “I began working with Alix when she was a teenager and to see her grow and now lead the region’s most effective coastal environmental group is really gratifying. She has tremendous passion for protecting the Bay and is an expert at managing all the details that come with that work.”

Under Hobbs’ direction, Heal the Bay staff will focus on three key policy issues this year:

·       Securing sustainable funding sources for water quality improvement projects, such as reforming Prop. 218 to make it easier for cities to capture and treat urban runoff and stormwater.

·       Working to uphold the moratorium on oil drilling in Hermosa Beach, which Heal the Bay helped establish in the late 1990s and will be reconsidered by voters next March.

·       Developing a predictive beach water quality model to provide ocean-users with a more timely assessment of potential bacterial pollution at their favorite beaches.

Hartley will remain as an advisor to the organization through the end of the year.

“My decision to leave Heal the Bay by the end of the calendar year was ultimately an easy one,” said Hartley. “ We’ve had some big wins in the past year and laid the groundwork for the next phase of work for Heal the Bay.  Alix is the ideal choice for moving the organization forward.”

in News
Related Posts

Santa Monica Aligns Mask Orders with LA County

June 17, 2021

June 17, 2021

On June 15, Interim City Manager Lane Dilg signed the 37th supplement to align Santa Monica’s local emergency provisions with Los Angeles County...

Former Santa Monica Resident Sentenced to Federal Prison for Embezzling More Than $22 Million from Employer

June 17, 2021

June 17, 2021

A former executive at a Hollywood-based digital marketing company that represents influencers on Instagram and YouTube was sentenced recently to...

Edify TV: Tourism Returning to Santa Monica?

June 17, 2021

June 17, 2021

A busy Memorial Day weekend in which Santa Monica hotel occupancy rates reached their highest levels since the pandemic began...

Santa Monica College Cancels Fireworks Show, Main Street Parade Also Off

June 17, 2021

June 17, 2021

Firework shows in Marina del Rey and Pacific Palisades back this year By Sam Catanzaro Santa Monica College (SMC) has...

Summer Safety Tips When Hiking and Biking Outdoors

June 17, 2021

June 17, 2021

LAFD Captain Erik Scott gives us tips on staying safe while enjoying the mountains this summer. Brought to you by...

Edify TV: Closing Expo Line Bike Path Gap?

June 15, 2021

June 15, 2021

Plans are in the works to close a frustrating gap in the Expo Line Bike Path. Learn more in this...

Markedly Different Reactions to Sheriff’s Plan to Clear Boardwalk Encampments

June 15, 2021

June 15, 2021

Plan to clear Boardwalk by Fourth of July met with applause, condemnation By Sam Catanzaro Los Angeles County Sheriff Alex...

Edify TV: Westside Vandalism Suspect Arrested

June 14, 2021

June 14, 2021

A man has been arrested in connection with a series of Westside vandalisms in West L.A., including at a local...

Loved Ones Ashes Stolen From Families Car In Santa Monica: Santa Monica Beat – June 14, 2021

June 14, 2021

June 14, 2021

Local news and culture in under 5 minutes. * Loved Ones Ashes Stolen From Families Car In Santa Monica *...

LA County Lifeguards Return to Summer Staffing Levels as Heat Wave Rolls Through

June 14, 2021

June 14, 2021

Triple digit temperatures expected for inland LA County this week  By Sam Catanzaro As summer heats up, Los Angeles County...

Martin Cadillac Redevelopment Takes Shape on Olympic Near Bundy

June 11, 2021

June 11, 2021

West Edge development underway near Expo/Bundy station By Sam Catanzaro Wood and concrete framing is now visible at the Martin...

Sheriff Villanueva Announces Plan to Clear Encampments by July 4th

June 10, 2021

June 10, 2021

LASD Homeless Outreach Services Team visits Venice Boardwalk Tuesday By Sam Catanzaro Deputies were on the Venice Beach Boardwalk Tuesday...