April 21, 2024 Breaking News, Latest News, and Videos

Santa Monica Homeopathic Pharmacy Celebrates 70th Birthday:

Opening its doors in 1944, Santa Monica Homeopathic Pharmacy continues to thrive, putting service and staff at the forefront of their enterprise, and setting the stage for small-business success in the city.

For the past 70 years, the Litvak family has owned and operated the bustling, brightly-lit pharmacy that was originally located on Fourth Street and Broadway and called the Santa Monica Drug Company.

“Knowledge, care, integrity, and service,” is the secret to the business’ continuing success explained Bob Litvak, owner and operator of the pharmacy and son of original owners Norman and Mary Litvak.

“The other reality of it is, and maybe it’s because our parents put integrity before income and people before profits, we spend 30 percent of our income on salaries. The industry averages 13 percent or less.”

Now situated at 629 Broadway on the corner of Seventh Street, the pharmacy feels like breath of fresh air and boasts homeopaths, nutritionists, Chinese herbalists, pharmacists, and a slew of advisors.

“If you walk in here at any given time, we will have five to seven consultants on the floor,” Litvak explained. “We’re here to take care of people. It feels good, it’s very rewarding, and somehow we’re still here 70 years after the doors opened and I was playing out the front of the store as a four-year-old.”

Manager Kathy Scott agreed, stating that she couldn’t imagine working anywhere else.

“I love it!,” Scott exclaimed. “I love everything about it. I love helping people, I love the staff, the owners… It’s about helping somebody and really spending that time with somebody. When someone comes in not feeling well and they walk out of here feeling great and come back – What more can you ask? Seriously!”

Taking a holistic view to service, the pharmacy is stocked topped-to-bottom, an all-encompassing approach that, while relying on a strong local customer base, sees some clients travel from afar.

“We’ve had people fly in from Europe on a regular basis and fly in from Japan on a regular basis, to stock up for a year,” Litvak explained. “In Europe, apparently they have to go to the doctor to get certain things that they can come in here and buy off the shelves – so people come a long way.”

The business is the oldest family owned pharmacy in California, according to Litvak’s research and has long been at the forefront of health and innovation.

Originally, in 1944, the store was just like other pharmacies selling alcohol, tobacco, and filling prescriptions, according to Litvak.

“The pharmacy did have some homeopathic remedies which set it apart and made it unique,” he said.

“In the 1960s, my father removed tobacco from the store,” he explained, a bold move in those times, according to his assessment. “Before that, in 1951, liquor and narcotics were removed.”

“Doctors were giving the soldiers amphetamines in the morning to wake them up and get them out and barbiturates to put them to sleep,” he said. “Learning that a regular customer had died my father told the County to find someone else to help them, refusing to continue this association. A sign went up in the window: “No Hard Drugs’”.”

The health haven has a long list of celebrity customers from over the years, including Mel Gibson, Whoopie Goldberg, Goldie Hawn, Oscar winners, Tony winners, Emmy winners and Olympic athletes, many of whose pictures hang on the walls.

“I tell people I’m very selfish,” Litvak concluded. “I wouldn’t do this if it didn’t feel so good. It’s very rewarding.”

Santa Monica Homeopathic Pharmacy is located at 629 Broadway, Santa Monica, on corner of 7th and Broadway. For more information, call 310.395.1131 or visit www.smhomeopathic.com.

in News
Related Posts

Make Science Your Destination This Summer

April 19, 2024

April 19, 2024

Destination Science is the fun science day camp for curious kids with over 15 STEM activities weekly, three science stations...

Prime Time Sports Camps Coming Soon

April 19, 2024

April 19, 2024

Prime Time Sports Camp has remained a constant in the everchanging camp landscape for over 30 years by following this...

Groundlings Summer Improv Classes Open April 2

April 19, 2024

April 19, 2024

A summer of improvisation is around the corner at The Groundlings. Three months of summer class offerings for teens will...

Coming to Venice for 4/20? Visit your original cannabis locals! Specials! Live entertainment @4:20pm  Doors open at 10am!!

April 19, 2024

April 19, 2024

Coming to Venice for 4/20? Visit your original cannabis locals! Specials! Live entertainment @4:20pm Doors open at 10am!! Free goodies!!...

Report: Video Game Mogul Lists Palisades Home for $9.2M

April 19, 2024

April 19, 2024

Built in 2018, the Wood-Shingled Home Spans 7,000 Square Feet across Multiple Levels Dan Houser, the English video game magnate,...

Venice Kush Hosts “The Real Deal” Cannabis Celebration at the Beach

April 19, 2024

April 19, 2024

A Day of Education, Innovation, and Community at Venice Beach Venice Kush is gearing up to host its much-anticipated “The...

Get Jokerfied with The People’s Joker Director Vera Drew Interview; Now Playing at the Nuart Theatre

April 19, 2024

April 19, 2024

Vera Drew on Crafting a Trans Supervillain and Creating Comedy Chaos By Dolores Quintana The People’s Joker is an explosive...

Join Jerry Rubin for the Earth Day Tree Hugging Gathering in Santa Monica

April 19, 2024

April 19, 2024

Celebrate Mother Earth’s Splendor at the Iconic Moreton Bay Fig Tree Tree lovers, environmental enthusiasts, and advocates for Mother Earth...

Nicolas Cage Stars in Arcadian: A Bewitching Apocalypse

April 18, 2024

April 18, 2024

New Horror Film Delivers Solid Monster Movie Experience Arcadian is a new horror film starring Nicolas Cage (Dream Scenario, Mandy),...

SMC to Host Applied Music Showcase in May

April 18, 2024

April 18, 2024

Highlighted Students Set to Perform a Variety of Songs, Instrumental Solos, Ensemble Pieces, and Original Compositions Santa Monica College’s Music...

(Video) Award-Winning Pianist to Premiere “Rocket Man: A Live Orchestral Experience” in Santa Monica

April 18, 2024

April 18, 2024

Classic Songs Will Include “Crocodile Rock” and “Goodbye Yellow Brick Road” @smmirrornews “Rocket Man” is coming soon to Santa Monica...

Agreement Between SMMUSD and Malibu Moves District Separation Efforts Forward

April 17, 2024

April 17, 2024

The Agreement Awaits Approval by Both the Malibu City Council and the Smmusd Board of Education The City of Malibu...

Michael’s Santa Monica Celebrates 45 Years with Culinary Extravaganza With Famous Chefs

April 17, 2024

April 17, 2024

Iconic Restaurant Hosts “Great Party!!” Benefitting No Kid Hungry Campaign  Michael’s Santa Monica is set to commemorate its 45th anniversary...

Los Angeles Times Presents Star-Studded Lineup for 29th Festival of Books This Weekend

April 17, 2024

April 17, 2024

Over 550 Writers and Celebrities to Grace USC Campus for Weekend Extravaganza The Los Angeles Times has a stellar lineup...

Girls Learn Self Defense at Empowerment Summer Camp for Girls

April 17, 2024

April 17, 2024

This summer, girls are invited to explore practical self defense training at SHIELD Women’s Self Defense’s 2024 Empowerment Summer Camp...