Les Mills is teaming up with 24 Hour Fitness to open the world’s first permanent Immersive Fitness studio in Los Angeles.
Located within the 24 Hour Fitness Super Sport club in Santa Monica at 2929 31st Street, the studio is the first permanent location globally and will open to the public today, Nov. 22.
The newly installed Spinner NXT Black Belt Bikes will prove their workhorse abilities as the immersive cycling experience is launched.
Les Mills will open additional Immersive Fitness studios in 2015 in partnership with other global fitness leaders including CMG Sports (France) and Pure Fitness (Hong Kong), with other locations to be announced in the coming weeks.
Immersive Fitness adds a rich visual layer to music and group exercise.
Cinema quality video content is projected onto the screen of a purpose-built studio, while an instructor cues exercise moves that synchronise perfectly with music and graphics.
Riders in a cycle class get the sensation of ascending steep glaciers, sprinting around digital velodromes or cruising into a peaceful sunset.
The immersive experience creates a heightened sense of anticipation and reward for participants that leads to increased motivation and energy.
“The overwhelming feedback from riders is how much harder they worked out without really noticing the extra effort,” said Immersive Fitness co-creator and program director, Les Mills Jr.
Fresh off a rock n’ roll-inspired tour of Europe, Immersive Fitness made its global debut as ‘The Project’ in London this past May.
“Given the amazing response to our European tour,” Mills said, “I can’t wait to see it here in America … and what better place to bring a leading edge fitness concept than Southern California?”
The Immersive Fitness studio at 24 Hour Fitness Super Sport in Santa Monica will open to the public today with a 35-minute high-energy cycle experience dubbed ‘The Trip’. Members and non-members alike will be able to book a seat to the class by visiting 24hourfitness.com.