February 22, 2024 Breaking News, Latest News, and Videos

Santa Monica’s MyLife.com To Pay $800K In Penalties, $250K In Customer Refunds:

Local social media website MyLife.com has agreed to a court judgment under which it will pay $800,000 in penalties, plus $250,000 in refunds to customers, according to the Santa Monica City Attorney’s office.

The City Attorney’s office said the company will also be subject to a permanent injunction that prohibits false advertising and unauthorized credit card charges.

The case is believed to be the first major prosecution of an online business for violating California’s automatic-renewal law.

The case grew out of a joint investigation by the Santa Monica City Attorney’s Office and the Los Angeles County District Attorney’s Office.

“Consumers online should be extremely careful with two things: their personal information and their credit cards,” said Adam Radinsky, Santa Monica’s Chief Deputy of Consumer Protection. “Consumers should be especially alert to automatic renewals whenever they make an online payment for any service or membership. If a company doesn’t make you explicitly consent to the program, it may be illegal.”

Investigators found that MyLife was tricking consumers into giving the company their personal identifying information, and later their money, through false and misleading ads.

The tactics included:

— Getting consumers to give their personal information, by promising that they would learn who was searching for them, for free. In fact, consumers had to pay for that service.

— Using blurred photos to look like they were supposed to be actual people who were searching for the consumer, when they were not.

— Advertising a low monthly rate, then charging consumers’ credit cards for a full year’s membership.

— Re-charging consumers’ credit cards automatically, each year, without disclosing that they would do so – and without getting consumers’ affirmative consent as required by law.

Under the permanent court injunction, MyLife is prohibited from:

1. Charging consumers’ credit cards under an automatic renewal, without first giving clear notice and getting explicit consent from the consumer;

2. Promising any free service if consumers must pay money to get it;

3. Ignoring a consumer’s request to cancel his or her membership;

4. Showing photos of people to get consumers to sign up, unless the photos actually depict the people being referred to; and

5. Taking payment for a membership longer than one month, unless all terms of the deal are clearly and conspicuously displayed in close proximity to the payment button.

The Santa Monica City Attorney’s Office said a new California law requires all businesses to get explicit consent from consumers before automatically renewing their credit card payments. The terms of any auto-renew agreement must also be clearly and prominently stated.

The company was founded in 2002 under the name Reunion.com, by Jeffrey Tinsley. It started primarily as a people-search tool and made its money by charging for paid memberships. With the rise of Facebook and other social media sites – which provide more information, free of charge – MyLife’s paid people search feature became increasingly outdated and hard to sell. MyLife later launched a “Who’s Searching For You” feature, again for a fee, which claimed to tell members who was searching for them online.

The company originally came under scrutiny for its practice of “contact scraping,” where the company sent automated emails to all address-book contacts of each person who signed up for its services – without the knowledge of that person. So each member’s friends and family would receive an email, falsely telling them that the member wanted them to sign up too. The Los Angeles Times ran an exposé of the company in 2008 (when it was still known as Reunion.com) which described its questionable practices at the time.

The final court judgment was just entered in the Santa Monica courthouse of the Los Angeles County Superior Court.

The Mirror has contacted MyLife for comment regarding the outcome of the City Attorney office’s investigation.

in News
Related Posts

Bruce Lurie Gallery Unveils “Give Us Our Flowers” Exhibition

February 21, 2024

February 21, 2024

Philoche’s painting style incorporates vintage subjects to convey a tribute to the resilience of human spirit.  Bruce Lurie Gallery presents...

Portraiture Masterclass with Renowned Photographer Coming to Venice Beach

February 21, 2024

February 21, 2024

Participants will explore the boardwalk alongside Alan, honing their creativity and engaging with the local community. Renowned photographer Alan Shapiro...

“Women in Jazz” Event at the Moss Theater to Benefit College Scholarship Program

February 20, 2024

February 20, 2024

The Scholarship Trains Students to be Ambassadors for Antiracist Learning and Teaching Los Angeles-based jazz vocalist Amber Weekes, an alumna...

Countdown to the 30th Annual SAG Awards: Celebrating Excellence in Film and TV

February 20, 2024

February 20, 2024

SAG Awards Ceremony Set for Feb. 24, 2024, to be Globally Streamed on Netflix The anticipation for the 30th Annual...

“20’s/20s” Exhibit at ARCANE to Showcase Emerging Artists’ Work

February 20, 2024

February 20, 2024

The Featured Artists Were All in Their Twenties During the 2020s ARCANE Space is set to host an exhibition showcasing...

(Video) If Not Now Los Angeles Protest at Vice President Kamala Harris’ Home in Brentwood

February 20, 2024

February 20, 2024

The group held a Shiva or Jewish mourning ceremony as a protest. @smmirrornews If Not Now Los Angeles Protest at...

Atmospheric River Update for Los Angeles, Santa Monica, and Malibu for February 19

February 19, 2024

February 19, 2024

Road Closures, Mudslides, and Heaviest Rainfall of This Storm Still on the Way The City of Los Angeles intensified its...

A Sustainable “Air Taxi” Service Will Operate Out of West L.A.

February 19, 2024

February 19, 2024

Based on Images and Videos, the Aircraft’s Design Mixes a Helicopter With an Airplane By Zach Armstrong Los Angeles is...

Upcoming “Liquid Grooves” Concert Will Have Ocean and Sea Theme

February 19, 2024

February 19, 2024

Compositions Include “Pacific Grooves” by Tyler S. Grant and “Water Reflections” by Yukiko Nishimura The Emeritus Concert Band of Santa...

Los Angeles Gears Up for Another Slow-Moving Storm: Residents Urged to Prepare

February 18, 2024

February 18, 2024

National Weather Service Issues Flood Watch for Los Angeles County Even though Los Angeles County is still recovering from the...

Downtown L.A. and the Pacific Ocean can be seen from this Nearly $50M Palisadian Home

February 18, 2024

February 18, 2024

A movie theater, waterfall and infinity pool are among its amenities.  By Zach Armstrong A seven bedroom Palisadian estate with...

Two Bedroom Santa Monica Condo Lists for $9.5M

February 18, 2024

February 18, 2024

Originally established in 1928 and meticulously reconstructed in 1996, El Tovar By The Sea stands as an architectural masterpiece Originally...

(Video) Ghost Kitchen Kitchen United MIX has closed on Third Street Promenade

February 16, 2024

February 16, 2024

The Kitchen United MIX Location in Westwood is also closed. It’s a Wingstop Now. @smmirrornews Ghost Kitchen Kitchen United MIX...

Pacific Coast Highway In Western Malibu Faces Nightly Closures Due to Erosion Until Further Notice

February 15, 2024

February 15, 2024

Caltrans Implements Emergency Measures to Address Ocean Side Shoulder Damage Starting on February 14, a full closure of Pacific Coast...

Fiery Crash Shuts Down Pacific Coast Highway in Malibu Near Nicholas Canyon

February 15, 2024

February 15, 2024

Collision and Vehicle Fire Leads to Helicopter Evacuation of Injured Driver A two-car traffic accident resulted in the destruction of...