March 3, 2021 Breaking News, Latest News, and Videos

Dot Survey: 92% In Favor Of Keeping Ponies At Farmers Market:

Attendees of the Santa Monica Farmers Market held every Sunday on Main Street took the opportunity to have their preferences heard during a recent survey organized by City staff Feb. 15.

Indicating a wish for more farmers and youth entertainment, a clear majority also voted to keep the ponies and petting zoo as part of the regular Sunday event.

The dot survey technique is a self-service research approach that asks a limited number of questions displayed on poster boards and easels in the market, according to City staff.

Visitors at the market were given three colorful, round, self-sticking dots and asked to indicate their preference to the three questions posed on the poster boards by placing one dot per question.

“The dot survey technique was well received by the customer base since it is a quick, simple, and fun way to encourage consumer participation and collect feedback,” City staff said.

“It is among the most popular techniques for gauging consumer behavior at farmers markets,” they added.

On Feb. 15, five boards were displayed in the center of the Main Street Farmers Market.

Board one provided background information and context.

Boards two to four posed the questions; “What would make this market better?”, “What would entice you to purchase more farm products at this market (vegetables, fruit, nuts, flowers, cheese, meats, eggs)?” and “Which educational activity would most motivate you to attend this Market?”

Board five provided a space for customers to leave any additional comments about the market.

Just over 200 open comments were received over the 4.5 hour period.

“More than half the open comments received were in favor of keeping the pony rides and petting farm,” City staff reported.

In regards to comments about the ponies, 92 percent were in favor of keeping the animals as part of the markets, 8 percent were in favor of removing them.

Owner and operator of Santa Monica Farmers’ Market attraction Tawni’s Ponies and Animal World Petting Zoo, Tawni Angel, said that the response to the survey was both telling and heartwarming.

“I think that it gave the customers at the farmers’ market a voice,” she said.

While there was not a dot survey board that included keeping the ponies as an option, a total 68 percent of all comments on entertainment pertained to the ponies and petting zoo.

The fact that people went out of their way to write a thought-out response in favor of the ponies says a lot, Angel added.

Council voted Sept. 9 last year to favor non-animal-related activity at Santa Monica’s Main Street Markets at the end of Angel’s contract in May. Angel has been at the market for 11 years.

“I have 250-300 customers every week wanting to know why I can’t stay, trying to get me to stay and asking where I’m going to go next so that they can come with me,” Angel said.

Angel said that she trusts that the City will take the survey into account.

“I would hope that the City Council would listen to their community,” she said.

in News
Related Posts

Santa Monica Teachers Begin Receiving COVID-19 Vaccinations Ahead of Campuses Reopening

March 2, 2021

March 2, 2021

SMMUSD partners with Providence St. John’s Health Center to vaccinate certain educators and staff By Sam Catanzaro Santa Monica-Malibu Unified...

‘Safe Camping’ at the VA is Open To All Homeless Veterans

March 1, 2021

March 1, 2021

The “safe camping” program is geared toward getting homeless Veterans off the streets and provides a way to transition from homelessness to...

Santa Monica Police Warn of Thieves Targeting Seniors Near Palisades Park

March 1, 2021

March 1, 2021

Two elderly woman robbed along Ocean Avenue recently By Sam Catanzaro Santa Monica police are investigating two thefts targeting senior...

Santa Monica’s Zero Emissions Delivery Zone Pilot Has Begun: Santa Monica Beat – March, 1, 2021

March 1, 2021

March 1, 2021

Local news and culture in under 5 minutes. * Santa Monica’s Zero Emissions Delivery Zone Pilot Has Begun * City...

Video: Closing Down Westside Oil Field?

February 26, 2021

February 26, 2021

Officials are discussing closing a Westside oil field sitting on hundreds of acres of prime coastal land. Learn more in...

Pico Neighborhood Affordable Housing Project Breaks Ground

February 26, 2021

February 26, 2021

Over 70 units of affordable housing come to area near Woodlawn Cemetery By Sam Catanzaro A 70-unit-plus affordable housing development...

Large Properties Drive-up Santa Monica Home Sales Amid Pandemic

February 26, 2021

February 26, 2021

Annual report shows single-family home sales rising By Sam Catanzaro Interest in large properties with five-bedrooms or more helped drive-up...

Santa Monica Police Arrest Parolee for Setting Stolen Car on Fire

February 25, 2021

February 25, 2021

Alex Omar Aguirre arrested by Santa Monica Police Department By Sam Catanzaro A Santa Monica resident this week watched as...

Video: Closing Streets to Allow for More Outdoor Dining?

February 25, 2021

February 25, 2021

A drunk driver recently crashed into a Santa Monica outdoor dining area, bringing attention to a proposal that would close...

Dozens of Santa Monica Restaurants to Participate in dineL.A.

February 25, 2021

February 25, 2021

First ‘spring’ season of culinary event to begin first week in March By Kerry Slater Dozens of Santa Monica restaurants...

Video: Free LA Metro Rides Could Begin Soon

February 24, 2021

February 24, 2021

LA Metro could begin offering fare-less rides as early as next year as part of a $300+ million program. Learn...

That New Car Smell: Keep it Fresh

February 24, 2021

February 24, 2021

If ladies can have a special relationship with a new pair of shoes, just imagine our connection with a brand...

Danny Trejo’s Tacos Coming to Santa Monica

February 24, 2021

February 24, 2021

Popular restaurant owned by legendary actor coming near Promenade By Kerry Slater Legendary actor Danny Trejo is bringing his popular...

Violent Crime Declining in Santa Monica: Santa Monica Beat – February, 22, 2021

February 22, 2021

February 22, 2021

Local news and culture in under 5 minutes. * Violent Crime Declining in Santa Monica * Santa Monica Animal Shelter...