July 14, 2025 Breaking News, Latest News, and Videos

First 35 Cyclists To Register To Ride To Santa Monica SQA Event To Get In For Free:

The Santa Monica Bike Center aims to encourage this year’s Sustainable Quality Award attendees to travel the emission free way to the most notable sustainable business event in Southern California. 

The awards luncheon event will take place starting at 11 am on Thursday, April 16, at Le Meridien Delfina Hotel, 530 Pico Blvd., Santa Monica. 



This year’s initiative will bring attention to the importance of bicycling as a direct way to reduce auto trips, meet GHG emission reduction commitments, and promote active living.

In 2010 the City of Santa Monica adopted its Land Use and Circulation Element (LUCE) as part of Santa Monica’s General Plan. One of the important goals stated in the plan is, “to achieve numbers like those in Davis, California, where bicycling trips represent up to 14 percent of work trips, and Copenhagen, Denmark, where the number rises to over 35 percent (Santa Monica LUCE, 4.0-34).”

Mayor Kevin McKeown said he felt Santa Monica can continue to lead the way in sustainable transportation.

“With Santa Monica becoming increasingly sustainable, as celebrated by these awards, we’re seeing sustainable mobility rise — with a 67 percent increase in bike ridership over just two years,” McKeown said.

The 20th annual Sustainable Quality Award event attracts 250 attendees. Applying the City’s 14 percent goal to the number of attendees, at least 35 people should arrive by bike.

The Santa Monica Bike Center believes this is the most logical event where this goal can be achieved, and in the spirit of sustainability will sponsor the first 35 registrants who commit to arrive by bike.

Laurel Rosen, President of the Santa Monica Chamber of Commerce, agrees.

“The  Chamber has been a longtime supporter of bike initiatives in Santa Monica, and we see the value of our business members supporting programs that help reach City goals,” Rosen said.

Register to ride your bike at www.SMSQA.com, and join the employees of the Santa Monica Bike Center and other locals for a short ride to the event. Meet at the Santa Monica Bike Center on 4th and Broadway at 10:30 am to roll together.

Contact outreach@smbikecenter.com for more information about the ride.

in News
<>Related Posts

Veterans Tech Group to Launch Los Angeles Chapter with Networking Event

July 14, 2025

July 14, 2025

Founded in San Francisco, VetsInTech operates 20 chapters nationwide and claims more than 60,000 veterans VetsInTech, a national nonprofit that...

Film Review: Jurassic World: Rebirth

July 13, 2025

July 13, 2025

“The story is simplistic and predictive, and that’s all it needs to be, because the age-old battle to survive the...

Santa Monica Assault Suspect Faces Multiple Charges, Authorities Seek Additional Victims

July 13, 2025

July 13, 2025

Marbra allegedly assaulted a 52-year-old woman on the Strand in Santa Monica, facing a felony count of assault with intent...

SM.a.r.t.Column: Does the Rand Corporation have a future in Santa Monica?

July 13, 2025

July 13, 2025

“Although no one said it outright, it is clear to all that RAND is feeling—and will continue to feel—the impact...

County Health Leaders Decry Federal Policy Barring Undocumented from Programs

July 12, 2025

July 12, 2025

The officials argued the policy jeopardizes care for all residents, noting it could deter people—regardless of status—from seeking treatment  Leaders...

County Supervisors Move to Preserve Measure J Amid Charter Error

July 12, 2025

July 12, 2025

Measure J mandates that at least 10% of the county’s locally generated, unrestricted funds be allocated to community investments like...

LA Medical Center Seeks Help Identifying Unconscious Patient

July 12, 2025

July 12, 2025

He has been unconscious since admission, and staff have been unable to determine his identity Los Angeles General Medical Center,...

Mayor Bass Issues Directive to Protect Immigrant Communities

July 12, 2025

July 12, 2025

The order expands access to city resources for affected families and requests records from ICE, including details on arrests Mayor...

Downtown Santa Monica CEO Andrew Thomas to Step Down

July 11, 2025

July 11, 2025

Thomas, who rejoined DTSM, Inc. in 2022, oversaw the introduction of a private security program, expanded homeless outreach, and boosted...

Conservancy to Tour Historic Miles Playhouse at State of the City Event

July 11, 2025

July 11, 2025

Built in 1929, the Miles Playhouse serves as the centerpiece of Lincoln Park The Santa Monica Conservancy will offer 15-minute...

Sen. Ben Allen Highlights Challenges, Economic Gains for LA28 Olympics

July 11, 2025

July 11, 2025

The remarks came during the first informational hearing of the Senate’s Special Committee on International Sporting Events State Sen. Ben...

(Video) Summer Camp at School of Rock West LA Turns Kids Into Rockstars

July 11, 2025

July 11, 2025

To Sign Up Now, Go To Schoolofrock.com Summer Camp at School of Rock West LA Turns Kids Into Rockstars To...

L.A. Louver Marks David Hockney’s 88th with Exhibit

July 11, 2025

July 11, 2025

Hockney, a British artist born in 1937, gained fame with the British Pop Art movement and later became known for...

Suspect Arrested in Shoe Retail Theft Spree Across LA County

July 11, 2025

July 11, 2025

During the search, police recovered two firearms and a significant quantity of merchandise The Los Angeles Police Department’s Organized Retail...

Suspect Arrested in Santa Monica Pier Arson Incidents

July 10, 2025

July 10, 2025

The suspect, matching video footage from an arcade, was taken into custody Santa Monica Police Department officers arrested a suspect...