May 26, 2024 Breaking News, Latest News, and Videos

Silly Campaign for Serious Issue:

Young Santa Monicans are leading the charge today in the launch of a playful Southern California-based underage drinking awareness campaign, with an afternoon event at ICE Santa Monica.

The campaign, called #ItsTooEasy is aimed at highlighting how easy it is for underage youth to obtain alcohol and what adults can and should be doing to prevent it.

 #ItsTooEasy is a collaborative effort across three southern California counties, with today’s event beginning at 4.45pm and running through until 6pm.

The afternoon promises to be jam-packed with fun in an effort to highlight a serious situation, with photo booths, Zamboni rides and a cheer/chant rally.

Speakers at the event include Sergeant Rudy Flores, Community Affairs, Santa Monica Police Department, Gail Pinsker, Community and Public Relations Officer, Santa Monica-Malibu Unified School District, youth from Santa Monica High School, and Sarah Blanch, Director, Westside Impact Project.

The #ItsTooEasy event is concurrent with a full social media launch that includes a website, Facebook page, youth-generated YouTube videos, and Instagram account showcasing fun youth photos that extend the campaign theme. The theme – centered around teens in Groucho Marx glasses – is meant to emphasize that youth aren’t adults.

Youth and others at the event will be taking photos at a photo booth and uploading them to #ItsTooEasy Facebook and Instagram pages.

To join in, head to Downtown Santa Monica ICE rink, 1324 5th Street.

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