May 21, 2022 Breaking News, Latest News, and Videos

Alliance Aims to Connect Communities With Crawl:

On May 20, Metro’s Expo Line, which connects Culver City and Downtown by light rail, was expanded to include service to Santa Monica.

Four years ago, Woodie Hamilton, who at the time was working as a community relations liaison between the Westside and Downtown, was looking forward to this new Metro line, which would streamline his work commute. That got him thinking about what a train connecting these three disconnected parts of Los Angeles could mean for the city in a broader sense.

“Beyond moving people on a piece of steel from point A to point B, there’s an economic message that’s not really been broadcast,” Hamilton said.

The possibilities of expanding the notion of residents’ local communities to include these regions now accessible to them by public transportation became the foundation for an advocacy organization he then founded called Tri City Alliance.

Hamilton got in contact with elected officials, business improvement districts, chambers, governmental heads and business leaders to support his vision.

“This is a classic win-win proposition,” was the response of Rod Gould, who was Santa Monica City Manager at the time, to a partnership program centered around the expanded light rail line.

Hamilton focused on securing support from businesses like hotels, restaurants, retail outlets and entertainment venues, which would attract the most visitors from other regions. One advantage of travel by public transportation is that it’s easier to coordinate larger groups of people, and many local businesses were receptive to the notion of more customers from other parts of the city.

Earlier this year, with the Expo Line in Santa Monica almost ready to officially begin service, Tri City Alliance had to come up with a concrete plan on how to leverage the connections they had spent years building.

“We decided to do what most people like to do,” said Hamilton. “Have fun, enjoy ourselves, celebrate and have a great time.”

This was the idea behind a series of three upcoming events designed to both build synergistic partnerships between city officials and businesses in the three Expo Line regions, as well as make sure participants have a whole lot of fun in the process.

The first of these events is called LA Crawl, and is a pub crawl for residents of or visitors to Santa Monica, Culver City and Downtown – the three areas now connected by the Expo Line – to go out and explore neighborhoods outside their area of residence.

This is possible thanks to a tool implemented into LA Crawl’s official website, which designs custom itineraries for pub crawl participants. A Santa Monica resident, for example, will set Santa Monica as their primary location. The tool will then create an itinerary of 15 locations outside of Santa Monica that are easily accessible by light rail. That way, participants are given a simple and personalized way to explore the city. 90 businesses are currently participating in the event: 50 Downtown, 30 in Santa Monica and 10 in Culver City. Partnerships with Uber, Lyft, CicLAvia and Yelp are helping to get the word out to LA residents, and ensure that transportation is locked down for anybody wanting to take part in the event.

A portion of the proceeds from ticket sales for the event will go to organizations in the Tri-Cities dedicated to combatting homelessness; including missions, resource centers and homeless shelters.

Occurring the same day are Coast: Santa Monica’s Open Streets Event, and the Historic Core BID’s Shopwalk Downtown Neighborhood Block Party, which happens the first Sunday of every month. These are both events aimed at showcasing local businesses in Santa Monica and Downtown LA respectively. In conjunction with LA Crawl, residents of neighboring regions will be able to easily take part in these events.

“People feel the urgency. They want the connection to happen,” Hamilton said. Although this is the first tri-regional event in LA, the response by business partners and pub crawl participants has been overwhelmingly positive.

 

LA Crawl will happen on June 5, between 12pm and 7pm. Regular tickets are $22 and include a Metro TAP card. VIP tickets include a Metro TAP card, access to a post-crawl wrap party, a T-shirt and a Tikkun Spa complimentary pass valued at $40. They are available at LACrawl.org.

in News
Related Posts

Los Angeles Metro Sees 15.9 Percent Increase in Median Rent

May 20, 2022

May 20, 2022

Median rent of $2,258, according to recent report By Dolores Quintana The ongoing pandemic has exacerbated the issues of housing...

New Renderings for Frank Gehry Hotel Development in Santa Monica

May 20, 2022

May 20, 2022

Project would include hotel, apartments, retail and a museum By Dolores Quintana Slowly but surely, plans for a  Frank Gehry-designed...

Shared Mobility Plummets in Santa Monica

May 20, 2022

May 20, 2022

Recent report also shows that nearly half of riders make over $100,000 By Sam Catanzaro Shared mobility use in Santa...

Christopher Dishlip Selected as Santa Monica’s New Assistant Director of Public Works

May 20, 2022

May 20, 2022

Public Works Director Rick Valte announced the selection of Christopher Dishlip as Santa Monica’s new Assistant Director of Public Works....

Letter to Editor: Response to Himmelrich’s “We Walk the Talk” Column

May 20, 2022

May 20, 2022

By Beau Marks As a Santa Monica resident, I am dismayed by Sue Himmelrich’s response (“We Walk the Talk,” Santa...

Motional And UberEats Launch Autonomous Deliveries In Santa Monica

May 18, 2022

May 18, 2022

There Are Plans For Expansion Into The Rest Of Los Angeles Motional, a global driverless technology leader, and Uber Technologies...

Winston Pies Opening Third Location In Santa Monica

May 18, 2022

May 18, 2022

The restaurant used to be known as ButterCrust Pies Winston Pies is staying in Santa Monica when opening their third...

Only 10 Vaquita Porpoises Survive, But The Species May Not Be Doomed

May 17, 2022

May 17, 2022

Hope remains for the porpoise species not only survive but thrive with human help. By Stuart Wolpert The vaquita porpoise,...

The American Cinematheque Brings “Bleak Week” To Santa Monica’s Aero Theatre And The Los Feliz Three Theatre

May 17, 2022

May 17, 2022

33 Films From 18 Countries In One Week. By Dolores Quintana Sometimes when things are tough and you’re feeling down,...

Man Who Murdered His Family Members Pleads Guilty To Five Other Killings

May 16, 2022

May 16, 2022

Escobar injured an additional seven other people as well.  By Dolores Quintana A man, Ramon Escobar, has pleaded guilty to...

The price of gasoline in Los Angeles County Has Experienced The Largest Increase Since February

May 16, 2022

May 16, 2022

Gasoline prices in Orange County Have Also Increased By Dolores Quintana Regular self-serve gasoline in the county of Los Angeles...

Santa Monica Travel Summit Of 2022 Returns To Take On Tomorrow

May 16, 2022

May 16, 2022

The Event Was Held At The Jonathan Club On Santa Monica Beach By Staff Writer The 2022 Santa Monica Tourism...

City Council Extends Santa Monica’s Parklet Program: Santa Monica Beat – May 16th, 2022

May 16, 2022

May 16, 2022

Local news and culture in under 5 minutes.* City Council Extends Santa Monica’s Parklet Program * Santa Monica High School Students...

1221 Ocean Avenue Complex Sold For Record Price

May 16, 2022

May 16, 2022

Sold for a record price of $330 million. By Dolores Quintana The Irvine Company has sold 1221 Ocean Avenue to...

Office Construction Is Starting To Rise In Los Angeles

May 15, 2022

May 15, 2022

Property vacancies are still affecting growth.  By Dolores Quintana In March, the Los Angeles Metropolitan area had 3.2 million square...