June 18, 2019 Breaking News, Latest News, and Videos

OpEd: There Should be No Waiting Around by Sanchez:

Once California’s primary election season ends in early June, most candidates go into a sort of statis for almost three months, until just before the traditional Labor Day start of the fall political season.

But if Loretta Sanchez is smart – and no one ever suggested she’s not – she will not wait months before resuming an aggressive campaign for the U.S. Senate. Sanchez on Election Night in early June eased into a November runoff against state Attorney General Kamala Harris, beating out five Republicans who split the GOP vote while Democrats – already more numerous – were only divided two ways.

There’s every reason to believe that if Sanchez slacks off over summer vacation, she’ll put herself out of politics indefinitely. All post-primary polling has shown she lags far behind Harris.

Just such slacking-off is a California political tradition. To keep campaigning means keeping up the spending and energy levels of the primary season. Just a month before the June vote, Sanchez had raised slightly over $2 million, a paltry sum compared with the $30 million to $40 million that’s usually spent on successful top-of-ticket California races.

The best historical lesson about what can be accomplished by staying active on the campaign trail was taught in 1978 by current Gov. Jerry Brown, when he sought reelection to a second term during his first gubernatorial era.

When the primary ended that year, incumbent Brown trailed his upcoming Republican challenger, the popular state Attorney General Evelle Younger, a former district attorney of Los Angeles County, in all polls. California was not yet a Democratic stronghold in that era.

But Younger took the traditional path. Just after the primary, he left for Maui and stayed on vacation almost a month, figuring no one would heed politics until summer’s end. But that year was volatile, just like 2016. In the June vote, Californians had passed the landmark Proposition 13 property tax limits over Brown’s objection, so there was plenty to talk about.

And Brown talked plenty. Overnight, he pivoted from the Jarvis-Gann Initiative’s leading opponent to its foremost enabler. He traveled up and down the state, campaigning not merely for himself but also discussing how the new property tax law could be codified and made to work smoothly without destroying public education, parks and other services the initiative’s opponents had worried about.

Brown put up two series of television commercials that summer, too. He was seemingly everywhere, campaigning far harder than his current older incarnation ever has.

All this buried Younger, who became a sore loser in the fall, and was finished politically.

Brown understated later that “You get some results when you advertise prolifically and no one else is on the air.”

No one has needed even to consider this kind of summer campaigning in recent years, when incumbents like Brown, Arnold Schwarzenegger and U.S. Sens. Dianne Feinstein and Barbara Boxer have not felt seriously threatened after the primary. Partly, that’s been because California became “safe” for Democrats and partly it’s because none of their opposition was either well-funded or determined enough to go on a summer offensive.

Helping make summertime campaigning effective is the reality, documented in a broad body of psychological research going back to World War II, that the more often people hear positive messages about a person they have only recently begun to like, the more solid that feeling becomes.

This could make a post-primary offensive from Sanchez extremely effective, especially because even though Harris has been in office six years and has vast poll leads, she’s somewhat lesser-known than many other public officials of similar status.

It also means, of course, that Harris, could conduct a summer offensive of her own, especially since she had far more money on hand than Sanchez at the last reporting date. But a radical departure from traditional politics seems more up the Sanchez alley, since she’s by far the more outspoken of the two.

That’s a quality she’ll need to take advantage of, because she starts the runoff as a distinct underdog, just as she did in the primary season.

in News
Related Posts

Santa Monica Sees Nearly 9 Percent Spike in Part 1 Crimes

February 4, 2019

February 4, 2019

SMPD Chief Cynthia Renaud gives crime update. By Sam Catanzaro Over the past month, Santa Monica has experienced a string...

Man Charged for Murdering Mother

February 4, 2019

February 4, 2019

Los Angeles County District Attorney’s Office files charges on Stephen Lloyd Fader. By Staff Writer The Los Angeles County District...

Fighting Fires, Tackling Homelessness, Saving Lives

February 5, 2019

February 5, 2019

The role of fire departments in 21st-century urban centers.  By Keldine Hull Do firefighters fight fires? Obviously, but most of...

SM City Defends Temporary Protective Status for Immigrants

February 5, 2019

February 5, 2019

By Staff Writer Santa Monica City Council voted unanimously at their January 22 meeting to join an amicus brief to...

SMPD Mounted Patrol Aids in Arrest

February 5, 2019

February 5, 2019

By Sam Catanzaro The Santa Monica Police Department (SMPD) carried out an arrest on February 1 with the aid of horses....

MDR Oil Well Explosion Sparks Debate

February 6, 2019

February 6, 2019

Jan. 18 incident sheds light on the dangers of oil wells in the city. By Tor Marom Discussions on public...

State of the City: Climate Change, Communication Among Challenges Facing Santa Monica

February 8, 2019

February 8, 2019

Mayor Davis delivers annual address. By Tor Marom This past Wednesday, the Santa Monica Chamber of Commerce held its annual...

Santa Monica and ‘Big One’ Preparedness

February 11, 2019

February 11, 2019

Preparing for an earthquake with magnitude of 8.0 or more. By Keldine Hull All it took was 10-20 seconds for the...

Santa Monica Man Arrested for Attempting to Murder Girlfriend

February 12, 2019

February 12, 2019

Kevin Ferron charged with attacking girlfriend Anna Koosman. By Sam Catanzaro The Santa Monica Police Department (SMPD) have arrested a...

Fire Damages Santa Monica High Rise

February 13, 2019

February 13, 2019

Shores Apartments unit catches fire Monday night.  By Staff Writer A Santa Monica high rise by the beach caught fire Monday...

SMPD to Conduct Bike and Pedestrian Safety Enforcement

February 13, 2019

February 13, 2019

Citations and increased enforcement Feb. 15 and 18. By Staff Writer  The Santa Monica Police Department will be conducting bike...

Judge’s Final Ruling Orders Districts, Special Election

February 17, 2019

February 17, 2019

Final judgement calls for July 2 special election to choose new council.  By Sam Catanzaro  A final judgment has been...

Santa Monica Police Seize 29 Guns, Cocaine, Meth and Heroin

February 20, 2019

February 20, 2019

By Staff Writer  On February 15,  the Santa Monica Police Department’s (SMPD) Narcotics/Vice Unit along with SWAT served multiple search...

Adapting to Santa Monica’s Single-Use Plastic Ban

February 21, 2019

February 21, 2019

City’s disposable food-ware ordinance under effect. By Keldine Hull When an updated Disposable Food Service Ware Ordinance went into effect...

Council Votes Unanimously to Appeal District-Election Ruling

February 22, 2019

February 22, 2019

City of Santa Monica to appeal ruling that elections are in violation of CRVA.  By Sam Catanzaro On February 21,...