Grown in Hatch, New Mexico, Hatch Chiles are a mildly hot yet savory pepper that, when perfectly roasted, yields a uniquely delicious flavor, both spicy and sweet. While the Hatch Chile Festival annually attracts thousands of visitors from around the world to this small farming community every Fall, Gelson’s brings its own festival to pepper-loving customers across Southern California.
Located at 2627 Lincoln Blvd, Santa Monica, CA 90405, Gelson’s Market in Santa Monica is hosting its “Hatch Chile Roasting Event” from 5 p.m. to 9 p.m. Sample Hatch Chile specialty items, learn about the growing process, and receive serving and cooking ideas from experts. Among its special Service Deli items
, try the Hatch Chile Salad, Hatch Chile Cornbread, Hatch Chile Sausage or Hatch Chile Quiche for a flavor pop that enhances these classic dishes. Have fresh Hatch Chiles roasted for free at the store for inclusion in your home recipes: from omelets and baked chicken to salsa and guacamole.
Don’t miss out on this seasonal celebration, taking place on Friday, September 2nd in Santa Monica and then additionally every Friday and Saturday at various locations through September 10. Click here to see the full list of events and locations.
This year, Gelson’s team visited Hatch, New Mexico to bring shoppers the inside scoop on authentic Hatch Chiles. They shared their experience along the way with educational Facebook LIVE videos featuring a farmer discussing the process and unique flavor of Hatch Chile. Check out Gelson’s on Facebook here