July 4, 2022 Breaking News, Latest News, and Videos

Santa Monica at SkyLounge brings the Santa Monica experience to the heart of London:

The United Kingdom surprised the world in June 2016 by voting to depart from the Europe Union, with 51.9% of its population voting in favor to leave. The initial shock to the financial markets both within the U.K. and around the world has been now assuaged with a growing confidence that the economic implications will be less significant than originally anticipated.

The United Kingdom continues to be one of California’s, and specifically Santa Monica’s, most robust and mature international markets for inbound tourism. Annual SMTT visitor profile and economic impact reports consistently indicate that international visitors, such as those from the U.K., are most likely to stay longer, spend more money and use public transportation to get around while in the destination. Additionally, U.K. travelers’ high spending power, generous holiday policies and appreciation for the California lifestyle continue to make them top candidates to bring in significant tourism dollars to our local economy and city’s general fund. In fact, the nearly 400,000 U.K. visitors that Santa Monica welcomed in 2015 injected a combined spending of approximately $84 million directly into the local economy.

As SMTT continues to closely monitor the situation, initial outlooks for the travel industry advise a ‘business as usual’ approach to investment and strategy within the U.K. market, as the impact on outbound tourism is currently expected to be minimal. As such, SMTT looks to continue to its strategic efforts to target business and leisure travelers from the U.K. through a variety of different sales, marketing and trade-focused initiatives.

SMTT launched one such effort in the weeks prior to the Brexit announcement with the opening of Santa Monica at SkyLounge, a pop-up rooftop lounge in the heart of London. In an unprecedented move by a destination marketing organization, SMTT created an immersive Santa Monica branded experience in one of London’s most stylish rooftop lounges atop the DoubleTree by Hilton Hotel London – Tower of London. The space has been transformed into the likeness of the Santa Monica Pier as a chic lounge with a beachside feel, inspired by Santa Monica’s vibrant cultural scene and oceanfront lifestyle. Visitors to Santa Monica at SkyLounge can take in stunning views of the Gherkin and The Shard while eating and drinking Santa Monica-inspired cocktails and cuisine. There are also live video feeds of Santa Monica, Pacific Wheel-inspired tables and replicas of Santa Monica’s iconic Pier and Route 66 signs to round out an engaging Santa Monica experience.

Santa Monica at SkyLounge will continue its summer residency as one of London’s most hyped spaces to enjoy drinks and inspire wanderlust through the beginning of October.

For more information on Santa Monica at SkyLounge, visit the campaign webpage at www.SantaMonica.com/skylounge

in News
Related Posts

John McEnroe and Patty Smyth Sell Malibu Home for $29 Million

July 2, 2022

July 2, 2022

Malibu Colony home sold to unknown buyer in private sale By Dolores Quintana John McEnroe, a retired former tennis star,...

SMa.r.t. Column: A Tale of Two Cities

July 2, 2022

July 2, 2022

The City of Santa Monica is surrounded on three sides by the City of Los Angeles. Therefore, while the jurisdictions...

Santa Monica City Council Approves Ballot Measure That Would Increase Hotel Bed Tax

July 1, 2022

July 1, 2022

Santa Monica’s bed tax has been raised since 2004 By Dolores Quintana In a vote on June 28, the Santa...

PETA Attempts to Stop the Beach Club From Holding Annual Fireworks Display

July 1, 2022

July 1, 2022

Parking lot where display is held is on City of LA land, not Santa Monica, allowing Club to obtain permit...

Santa Monica-Malibu Unified School District Prepares for SMASH/Muir Campus Mold Removal

June 30, 2022

June 30, 2022

Exact costs for repairs still unknown By Dolores Quintana and Sam Catanzaro  It is unknown exactly how much the total...

Watering Restrictions for Santa Monica Residents Take Effect Soon

June 30, 2022

June 30, 2022

New restrictions will go into effect on July 5, limiting watering to twice a week By Sam Catanzaro New restrictions...

Daily Harvest Recalls Meal Kits Handed out at Venice Event Following 470 Cases of Mysterious Illness

June 30, 2022

June 30, 2022

Direct-to-consumer meal kit company under fire for handling of outbreak tied to lentil and leek meal kit By Sam Catanzaro...

Central Coast Brewery Makes Westside Acquisitions

June 29, 2022

June 29, 2022

Figueroa Mountain Brewing acquires Broxton Brewery, The Stalking Horse and more. Staff, current beer taps to remain on board at...

Mexican Restaurant Possibly Expanding Into Former Swingers Space

June 29, 2022

June 29, 2022

Bar Hermanito applies for an alcohol exemption sales permit for space at 802 Broadway in Santa Monica By Dolores Quintana...

Six Family-Fun Westside Fourth of July Events

June 29, 2022

June 29, 2022

Fireworks, parades, runs and more taking place across the Westside  By Ashley Sloan  Pacific Palisades  The Pacific Palisades will be...

California Credit Union Awards Grant to Santa Monica Teacher

June 29, 2022

June 29, 2022

Building electric circuit friendship detectors and applying engineering principles to solve real world problems are Westside school projects receiving funding...

Santa Monica’s Building Bridges Art Exchange Presents: J.J. Martin’s “Role Models”

June 28, 2022

June 28, 2022

A traveling exhibit in partnership with Indianilla Cultural Center, Mexico City and Real de Catorce Cultural Center, Real de Catorce,...

Santa Monica City Council Approves New Rules to Streamline Meetings

June 28, 2022

June 28, 2022

Pilot program will run through end of year By Dolores Quintana At the Santa Monica City Council meeting on June...

Banning Construction of New Gas Stations in Los Angeles?

June 28, 2022

June 28, 2022

Motion from LA City Councilmember Paul Koretz calls for banning the building of any new gas pumping facilities By Sam...

Child Of Elon Musk Receives Approval For Name And Gender Change: Santa Monica Beat – June 27th, 2022

June 27, 2022

June 27, 2022

Local news and culture in under 5 minutes.* Child Of Elon Musk Receives Approval For Name And Gender Change * Smash...