September 22, 2020 Breaking News, Latest News, and Videos

Hot Flash – The Perfect Size:

You know what really pisses me off? The fact that many in the fashion industry still think that the perfect woman is a size two and 18 years old. I look at fashion magazines, the internet, go into stores, see all these tiny sizes, and laugh about it, because a lot of the editors of those fashion magazines and the-high fashion designers are most definitely not a size two or 18 years old.

Who in the hell are they designing for? I know that the industry is now catering to women of all sizes, much more so than a decade ago. There are some plus-size categories in higher-end designers’ collections now, and certain designers, like Eileen Fisher, make looser-fitting clothing, instead of the tight-fitting shit that show every lump, bump and everything in between. I do realize that 18 year-olds don’t have as many lumps and bumps, but so what?

The majority of women in this country are over 50 years old. The average size of a woman over 50 in this country is a size 12. And, guess what? The demographic who’s making most of the fashion purchases are women over 50! Fashion designers and editors, wake up!!

When you’re short like me, it’s even more difficult. Not only are clothes designed for a size two 18-year-old, they’re designed for a 5-foot, 11-inch, size 2, 18-year-old! Yeah, there are some designers that cater to petites, but most think all petites like clothes that are cute, but not very sophisticated. They also think short girls have no boobs.

I am lucky that over the years, I have found a few designers that recognize that all women are not a size two, don’t have small boobs and can look sophisticated at 5 feet tall. And after all these years wishing I was a size two, I have developed a great sense of style for my body type (it’s kind of like one of those naked cherubs you see in religious art). And, a good tailor.

Several years ago, I interviewed a very sophisticated young woman. She was nowhere near a size two, more like a 14. She wore a beautiful, well-tailored jacket and pants, gorgeous shoes and handbag, and just the right amount of accessories and makeup. She looked like a million bucks. She also carried herself well. That day, I let go of the concept of being a size two and began shopping for things that really fit me, no matter what the size was. It was truly freeing.

But it still pisses me off that the size 2 design philosophy still lingers.  If you’re reading this, ladies and gentlemen of the clothing design business, if you made more clothes in a size 10, or 12 or even (gasp) 14, I believe your sell-through would be much better. Just sayin…

in News
Related Posts

Edify TV: Santa Monica Fire Department Fighting Blazes Across State

September 21, 2020

September 21, 2020

The Santa Monica Fire Department has been busy helping combat wildfires burning throughout the state. Learn more in this video...

Lawmakers and Residents Take Steps Towards Police Reform

September 21, 2020

September 21, 2020

Santa Monica residents will soon have more control of policing after local lawmakers took significant steps to reform the Santa...

2020 Census Due September 30th: Santa Monica Beat – September, 21, 2020

September 21, 2020

September 21, 2020

Local news and culture in under 5 minutes. * 2020 Census Due September 30th * Bobcat Fire Reaches Historical Size...

SMa.r.t. Column: Spending and Pension Policies Are Undermining Our City’s Future

September 21, 2020

September 21, 2020

Our guest columnist this week is Marc L. Verville. He is a native of Santa Monica, now lives in Sunset...

4.6 Quake Felt in Santa Monica

September 19, 2020

September 19, 2020

4.6 magnitude quake recorded Friday night By Sam Catanzaro A 4.6 magnitude earthquake struck the San Gabriel Valley Friday sending...

Edify TV: Miramar Santa Monica Redevelopment

September 18, 2020

September 18, 2020

The Santa Monica skyline may look different in the future with a major redevelopment of the Fairmont Miramar Hotel &...

‘Fresh Prince Of Bel Air’ Mansion For Rent On AirBnb

September 18, 2020

September 18, 2020

Today on Westside Cribz, 30th anniversary of “The Fresh Prince of Bel Air” Airbnb is renting out the mansion for...

SMMUSD Kindergarten Enrollment Down 20% : Santa Monica Beat – September, 17, 2020

September 17, 2020

September 17, 2020

Local news and culture in under 5 minutes. * SMMUSD Kindergarten Enrollment Down 20% * As Covid-19 Cases Drop Will...

Edify TV: Sit-down Dining Safety?

September 17, 2020

September 17, 2020

Despite a recent CDC report stating the risks of in-person dining, many Westside restaurant patrons feel the experience is safe....

Sur La Table Closing Santa Monica Location

September 16, 2020

September 16, 2020

1930s building listed for lease By Sam Catanzaro Sur La Table, the popular kitchenware retail chain, is closing its downtown...

Death by Suicide at Santa Monica Place

September 16, 2020

September 16, 2020

Man dies by suicide Wednesday morning By Sam Catanzaro A man died by suicide at Santa Monica Place mall Wednesday....

Santa Monica Partners With Local Elementary Schools to Provide More Outdoor Spaces

September 16, 2020

September 16, 2020

Playground Partnership agreement goes live By Toi Creel The City of Santa Monica and local schools are working together to...

Charges Filed Against Man for Sexually Assaulting Elderly Victims

September 16, 2020

September 16, 2020

Juan Victor Mendoza faces four felony charges Prosecutors have filed charges against a man for sexually assaulting elderly victims at...

COVID-19 Continues to Decrease in County but Air Quality Reducing Testing

September 15, 2020

September 15, 2020

Smoke advisory in effect through Wednesday By Sam Catanzaro While COVID-19 cases continue to decrease in Los Angeles County, health...

Edify TV: Westsiders Working out Amid Poor Air Quality

September 15, 2020

September 15, 2020

With poor air quality due to wildfire smoke, local health officials are urging the public to avoid outdoor activity but...