Officers from the Santa Monica Police Department’s Vice Unit conducted a minor decoy operation targeting alcohol retail establishments within the Main Street corridor and downtown area. The Minor Decoy Program uses supervised individuals under the age of 20, who attempt to purchase alcohol at licensed premises. Any sale of alcohol to a minor decoy may result in criminal and administrative sanctions for the employee and the licensee.
The team visited 8 alcohol retail establishments within the city of Santa Monica. All establishments did a commendable job and used proper protocol as the minor decoy was denied alcohol at each location.
The following locations engaged in responsible sales of alcohol by asking for the decoy’s age, identification and refusing to sell alcohol upon determining the minor was under 21:
Fish Enterprise Co. 174 Kinney
Main St Market 2916 Main Street
Rick’s Tavern 2907 Main Street
Surf Liquor 2522 Main Street
M Street Kitchen 2000 Main Street
AMF Bayshore Lanes 234 Pico Blvd.
Cheesecake Factory 395 Santa Monica Place
Frank’s Liquor 115 Broadway Ave
The Minor Decoy Program has proven to be an effective tool in promoting responsible practices in the sales of alcoholic beverages by licensees, reducing substance abuse and enhancing community welfare by limiting underage access to alcohol.
This project is part of the Department of Alcoholic Beverage Control’s Minor Decoy/Shoulder Tap Grant Project funded by the California Office of Traffic Safety through the National Highway Traffic Safety Administration.