August 13, 2020 Breaking News, Latest News, and Videos

Some Santa Monica Liquor Stores See Lower Fourth of July Sales

By Toi Creel

With hundreds of people typically gathering for the Fourth of July weekend, it’s normally a series of busy days for local liquor stores but this year some purveyors of alcohol in Santa Monica saw lower sales on what is usually one of their busiest days.

“This year it was one-fifth of the business we used to do,” said Fred owner of King’s Liquor in Santa Monica. “July 4th used to be one of the best days of the year and it was the worst day this year.”

Fred attributes the low sales due to the lack of crowds. Earlier last week LA County announced the closure of beaches for the holiday weekend and current social distancing rules in Santa Monica prohibit congregating with people outside of one’s own household in public parks. In addition, County guidelines advise residents not to have visitors over.

“There are no parties and gatherings and we depend upon the big parties for people to buy alcohol,” Fred said.

Sam Ishmael, employee at Santa Monica liquor, said over the 4th of July weekend sales were slow but the Thursday leading up to the Holiday the store saw a slight increase.

“It [sales] died down Saturday and Sunday but Friday and Thursday were good. Friday went down 20 percent, Saturday went down five percent more and it almost went down 15 percent more on Sunday.”

For other liquor stores, sales were not impacted.

Fireside Cellars staff in Santa Monica told the Mirror their numbers of units sold did not experience an increase or decrease during or leading up to the Holiday weekend.

Related Posts

Santa Monica-Based Group Wins Historic Wastewater Recycling Suit

August 12, 2020

August 12, 2020

Court tells the state to analyze practice of dumping billions of gallons of wastewater into sea By Sam Catanzaro Every...

Enterprise Fish Co. Vacating Santa Monica Space

August 12, 2020

August 12, 2020

Longtime Santa Monica seafood restaurant vacating Kinney Street space By Sam Catanzaro Enterprise Fish Co., a Santa Monica institution since...

Screen Sitters Helping Busy Parents During the COVID-19 Pandemic

August 12, 2020

August 12, 2020

Creating an enriching experience for virtual learning By Toi Creel As millions of parents across the world have been forced...

Video Service Captures Memories With Loved Ones Before Tragedy Arises

August 12, 2020

August 12, 2020

Preserving memories with Von Runtenberg Memories By Toi Creel One of the most difficult things to go through in life...

County Surpasses Somber Milestone of 5,000 COVID-19 Deaths

August 11, 2020

August 11, 2020

Hospitalizations continue to decline By Sam Catanzaro L.A. County reached a somber milestone Tuesday of over 5,000 COVID- 19 deaths....

New Santa Monica Restaurant Papille Gustative Serves up Artisan Foods While Being Zero Waste

August 11, 2020

August 11, 2020

Locally sourced food comes to Main Street By Toi Creel A new restaurant has opened in Santa Monica on Main...

Santa Monica Doctor Catches Heat for His Appearance in Censored Coronavirus Video

August 10, 2020

August 10, 2020

By Toi Creel A Santa Monica pediatrician is raising some eyebrows about his speculations made in a censored social media...

Edify TV: Westsiders Embracing Aquatic Activities

August 10, 2020

August 10, 2020

While social and physical distancing continues, Westsiders have been taking to the ocean for some sunshine and recreation. Learn more...

Man Stabbed In Reed Park Suspect Arrested: Santa Monica Beat – August, 10, 2020

August 10, 2020

August 10, 2020

Local news and culture in under 5 minutes. * Man Stabbed In Reed Park Suspect Arrested * Coronavirus Cases Climb...

Affordable Housing Coming to Historic Japanese American Building?

August 10, 2020

August 10, 2020

Developer wants to add 50 units of housing to Nikkei Hall By Sam Catanzaro A historic building in Santa Monica...

Edify TV: Flurry of Development in Westside Neighborhood

August 10, 2020

August 10, 2020

A Westside neighborhood, known for its ramen restaurants and all things Japanese, is undergoing a flurry of development. Learn more...

Edify TV: Notable Westside Properties Hit Market

August 10, 2020

August 10, 2020

From architecturally unique houses in Venice and Pacific Palisades to a property once valued at $100 million in Bel Air,...

Santa Monica Police Crack Down on Mask Violators

August 7, 2020

August 7, 2020

Police issue tickets on Montana Avenue By Sam Catanzaro Santa Monica police have begun issuing citations to individuals not wearing...

Former Angels Employee Charged in Tyler Skagg’s Fatal Fentanyl Overdose

August 7, 2020

August 7, 2020

Former Angels Communications Director Eric Prescott Kay faces up to 20 years in prison By Sam Catanzaro An ex-employee of...