May 23, 2022 Breaking News, Latest News, and Videos

Are freemium games still popular?

The term Freemium is a portmanteau of ‘free’ and ‘premium’ and describes a pricing strategy, especially popular among developers of mobile casual games. The principle is to give the product or service away for free but to offer paid-for extras that improve functionality or customer experience.

Recently, a similar approach has been adopted by casino providers like 888 casino Canada where many of the games on offer, including slots, card games and roulette can be enjoyed in a ‘free play’ resulting in the games being free of charge.

The revenue stream comes from the expectation that users will enjoy the product and want to invest in it in order to unlock further features. Often these transactions can be very small and are sometimes referred to as ‘microtransactions’.

Therefore, developers utilizing Freemium models rely heavily on attracting large numbers of users for the product to be profitable. Another revenue model under the Freemium banner is the use of advertisements. Customers will receive intermittent ads during their experience which will generate income for the company—or, if they enjoy the product and see themselves playing it on a more long-term basis, they have the option to pay a one-off price to remove ads from appearing.

Online casinos were quick to realize that it’s within their best interest to allow prospective customers to sample their service before parting with any money. Paid memberships before trialing the games available have become a thing of the past and the new model has encouraged transparency in the industry. Prospective users can now be informed as to the quality of service they will receive and are less likely to feel scammed or misled.

Photo of Person Typing on Computer Keyboard

Online casino providers offer free trials of their games so players can ‘try before they buy’ and deposit their own money.

A subscription-based cloud gaming service is a competing business model that shows some signs of threatening Freemium’s control. Streaming services upended the television and cinema industry in the last decade and some experts think cloud gaming could do the same for their respective market—especially mobile gaming which is one of the largest growth markets.

Cloud gaming services offer a library of titles to users which, for a monthly fee, they can access unreservedly. Much like TV/movie streaming companies—Disney+, Netflix, Apple TV+ and Amazon Prime—the success of a cloud gaming service hinges on the strength of its catalog.

Microsoft’s XBOX Cloud, Google’s Stadia and Sony PlayStation’s now are all early adopters of the format and Apple has faced some criticism for dragging their heels. In the same way TV streaming platforms commission their own shows and movies, it makes sense that cloud gaming companies, too, develop their own titles to improve the service they offer and how attractive it is to sign-up to.

Developments in the cloud gaming sphere have revealed a glimpse of what the future might look like. Over the past forty years, gaming console and computer manufacturers have been locked in a race to offer more powerful user end tech in order to support the demands of modern video games.

Now, much of that processing is undertaken by the servers that host and run cloud games. There’s a significantly lower demand for consumers to have powerful machines in their hands, it’s more important that they have a fast and stable internet connection. This evolution within the industry could upset gaming PCs from the top of the gaming industry’s hierarchy.

The fact that cloud gaming servers provide a large proportion of the processor power required, make them distinct from gaming servers of ten years ago. Previously, those would merely host games and levels, and provide a meeting point for gamers to compete internationally—now there is a much heavier demand on them.

Green Motherboard

As cloud gaming becomes more popular, there is a chance that freemium games may decline as people will be paying a one off fee to access many games.

Freemium titles have faced some criticism from within the gaming community. Sometimes dubbed ‘pay-to-win’, consumers have consistently voiced their frustration that the winners of freemium games are determined by the measure of their bank balance and not their skill.

For this reason, there has been a shift away from freemium titles where competitive gaming is concerned. With that said, there are still notable exceptions—one of the biggest breakout hits of the last five years, Epic Games’ battle royale shooter, Fortnite, remains a free-to-play game. In-game currency can be bought and spent only on cosmetic upgrades to players’ avatars that have no effect on the outcome of the game.

In 2020, a legal dispute flared up between Epic Games and Apple when the California tech giant removed and blocked the game from their App Store. Epic had allowed players to purchase their in-game currency directly from them at a discount and hence circumventing Apple and their 30% cut of all in-app purchases. Epic sued Apple stating they were in violation of the Sherman Antitrust Act but at the time of writing, Apple has not rescinded the ban.

Freemium games have certainly enjoyed their time in the spotlight and for the most part continue to do so but with emerging progressive payment models, it’s likely the time of the freemium monopoly may be drawing to a close. The model certainly fits casual mobile games particularly well—games where play sessions are short, and the turnaround of titles is quick—and is likely to endure in this sector. These are titles that consumers are less willing to pay upfront for, especially when they may only intend to play them for a few days.

in News
Related Posts

Los Angeles Metro Sees 15.9 Percent Increase in Median Rent

May 20, 2022

May 20, 2022

Median rent of $2,258, according to recent report By Dolores Quintana The ongoing pandemic has exacerbated the issues of housing...

New Renderings for Frank Gehry Hotel Development in Santa Monica

May 20, 2022

May 20, 2022

Project would include hotel, apartments, retail and a museum By Dolores Quintana Slowly but surely, plans for a  Frank Gehry-designed...

Shared Mobility Plummets in Santa Monica

May 20, 2022

May 20, 2022

Recent report also shows that nearly half of riders make over $100,000 By Sam Catanzaro Shared mobility use in Santa...

Christopher Dishlip Selected as Santa Monica’s New Assistant Director of Public Works

May 20, 2022

May 20, 2022

Public Works Director Rick Valte announced the selection of Christopher Dishlip as Santa Monica’s new Assistant Director of Public Works....

Letter to Editor: Response to Himmelrich’s “We Walk the Talk” Column

May 20, 2022

May 20, 2022

By Beau Marks As a Santa Monica resident, I am dismayed by Sue Himmelrich’s response (“We Walk the Talk,” Santa...

Motional And UberEats Launch Autonomous Deliveries In Santa Monica

May 18, 2022

May 18, 2022

There Are Plans For Expansion Into The Rest Of Los Angeles Motional, a global driverless technology leader, and Uber Technologies...

Winston Pies Opening Third Location In Santa Monica

May 18, 2022

May 18, 2022

The restaurant used to be known as ButterCrust Pies Winston Pies is staying in Santa Monica when opening their third...

Only 10 Vaquita Porpoises Survive, But The Species May Not Be Doomed

May 17, 2022

May 17, 2022

Hope remains for the porpoise species not only survive but thrive with human help. By Stuart Wolpert The vaquita porpoise,...

The American Cinematheque Brings “Bleak Week” To Santa Monica’s Aero Theatre And The Los Feliz Three Theatre

May 17, 2022

May 17, 2022

33 Films From 18 Countries In One Week. By Dolores Quintana Sometimes when things are tough and you’re feeling down,...

Man Who Murdered His Family Members Pleads Guilty To Five Other Killings

May 16, 2022

May 16, 2022

Escobar injured an additional seven other people as well.  By Dolores Quintana A man, Ramon Escobar, has pleaded guilty to...

The price of gasoline in Los Angeles County Has Experienced The Largest Increase Since February

May 16, 2022

May 16, 2022

Gasoline prices in Orange County Have Also Increased By Dolores Quintana Regular self-serve gasoline in the county of Los Angeles...

Santa Monica Travel Summit Of 2022 Returns To Take On Tomorrow

May 16, 2022

May 16, 2022

The Event Was Held At The Jonathan Club On Santa Monica Beach By Staff Writer The 2022 Santa Monica Tourism...

City Council Extends Santa Monica’s Parklet Program: Santa Monica Beat – May 16th, 2022

May 16, 2022

May 16, 2022

Local news and culture in under 5 minutes.* City Council Extends Santa Monica’s Parklet Program * Santa Monica High School Students...

1221 Ocean Avenue Complex Sold For Record Price

May 16, 2022

May 16, 2022

Sold for a record price of $330 million. By Dolores Quintana The Irvine Company has sold 1221 Ocean Avenue to...

Office Construction Is Starting To Rise In Los Angeles

May 15, 2022

May 15, 2022

Property vacancies are still affecting growth.  By Dolores Quintana In March, the Los Angeles Metropolitan area had 3.2 million square...