February 5, 2023 Breaking News, Latest News, and Videos

Tips on Using Social Media for Your Business

If you own a small business or even a side hustle, you may spend a lot of time figuring out how to market your social media accounts. It is important to ensure you are doing everything you can to build your social media following, because doing so will help you grow your business. There are a few ways to make social media work for your company.

Grow Your Audience

The bigger your audience, the easier it will be to monetize your accounts. Consider how current events might affect your target audience. If you sell crafting patterns or kits, you may have done good business during the lockdown. On the other hand, there are social media tools that will help you monitor local conversations around your company or topics relevant to your industry. Then you can join in these conversations to reach those in the locations you serve.

Another way of growing your pages is to run ads. This will help you reach a wider audience faster than just posting regularly and using the right hashtags. Of course, it can be costly to run ads to expand your following base. This is true of any marketing, however, so you may want to look into alternative options, such as taking out a small business loan. Having small business loans that you can use provides access to the funds you need to ensure your social media is growing.

Creating Relationships

Social media is all about creating relationships with other people, so it makes sense that building relationships can help convert followings into a loyal audience that engages with your brand regularly. By building a relationship, your audience will trust you more than if you just asked them to buy something. You can also use social media to research your target audience and help you define your brand.

Whether your audience is engaging with your ads or organic content, make sure you engage with them as well. It encourages them to interact in the future since they will know they can have their questions answered. They will also be more likely to share your content with others. Plus, if you respond to each comment, you can double the number of comments on your post, and this will show the algorithm your post is getting traction, prompting it to show the post to new people.

Taking Advantage of Trends

Keep an eye on trends so you can use them to your advantage. This helps you turn a creative hobby into a career and figure out what your customers are looking for, allowing you to create content that resonates. You may post a poll asking them what questions they want addressed and then create content to address those questions. 

If you sell cleaning products, you may ask what areas of their homes they want to focus on. Then you can create a video showing how to clean that area. Because of the popularity of social media marketing, more people are taking advantage of e-commerce directly through social media, and this is a trend you can also jump onto. Many platforms offer tools that will help you sell your services or products without having a website.

in News
Related Posts

Tishman Speyer Announces Basis Investment Group as Equity Partner for Santa Monica Collection

February 3, 2023

February 3, 2023

BIG’s $30 million commitment — 11 percent of total equity — to the 3.1-acre mixed-use development will help create 617...

Two Industry Titans Invest $30M in Lavish Pacific Palisades and Santa Monica Homes

February 3, 2023

February 3, 2023

David Bonderman and Christa Campbell recently acquired two lavish homes By Dolores Quintana Private equity tycoon David Bonderman and his...

Four-Year-Old Mountain Lion P-81 Found Dead on PCH

February 2, 2023

February 2, 2023

P-81 found on Pacific Coast Highway near Las Posas Road On Sunday, January 22, the California Department of Fish and...

Rep. Lieu Secures $2.5 Million for Local Projects in Santa Monica

February 2, 2023

February 2, 2023

Funding will go towards Santa Monica Behavioral Health Center and Ready to Succeed Scholarship program  By Sam Catanzaro ​​Congressman Ted...

Steve Marcy, Beloved Lincoln Middle School Teacher and Scoutmaster, Passes Away at 77

February 2, 2023

February 2, 2023

Longtime Lincoln math teacher passes away  ​​Steve Marcy, beloved Lincoln Middle School teacher and Scoutmaster of Santa Monica Boy Scout...

California Referendum Postpones Controversial Fast Recovery Act That Would Increase Hourly Wages for Fast-Food Workers to $22

February 1, 2023

February 1, 2023

AB 257 would create a board of 11 appointees to negotiate on behalf of fast food workers in California Last...

Highly-Anticipated Downtown Santa Monica Restaurant Close to Opening

February 1, 2023

February 1, 2023

Bar Monette close to opening at 109 Santa Monica Boulevard By Dolores Quintana Bar Monette is almost ready to open...

SMC Receives Grant to Expand Access to Critical Support Services for Foster Youth

February 1, 2023

February 1, 2023

New NextUp program will provide academic & comprehensive support, plus direct financial aid to foster youth enrolled at SMC Santa...

Find Inspiration in Moses Sparks’ Latest Collection of Tree Portraits in the Santa Monica Mountains

February 1, 2023

February 1, 2023

The exhibition and sale run from February 1st – 26th at the King Gillette Ranch Visitor Center  Internationally-acclaimed wildlife photographer,...

Pacific Park Joins The City Of Santa Monica To Recognize ‘Black History Month’ With Ferris Wheel Salute

February 1, 2023

February 1, 2023

Display of red, yellow and green colors, patterns and transitions beginning at sunset February 1 On Wednesday, February 1, the...

Girl Scout Cookie Season Returns to Los Angeles With New Cookie

January 31, 2023

January 31, 2023

Cookie lovers throughout Greater Los Angeles can now support local Girl Scout entrepreneurs by ordering from the iconic lineup Girl...

Boris Allakhverdyan, Ben Hong and Talon Smith Unite in Santa Monica for Special Performance of Brahms’ Trio Op. 114

January 31, 2023

January 31, 2023

Concert will take place on Sunday, February 5 The world-renowned Los Angeles Philharmonic’s Principal Clarinet Boris Allakhverdyan and Associate Principal...

Metro’s Choice for Purple Line Muralist Sparks Veteran Concern

January 31, 2023

January 31, 2023

Veterans concerned over disturbing painting by commissioned metro muralist at the purple line stop on the West L.A VA Soldiers...

Los Angeles Sees Increase in Kia and Hyundai Thefts Fueled by TikTok

January 31, 2023

January 31, 2023

Social media platforms exacerbate vehicle thefts through security flaws Kia and Hyundai vehicles have become a major target for car...

Phil Brock Appointed to Serve on National League of Cities’ Public Safety and Crime Prevention Committee

January 31, 2023

January 31, 2023

Brock will help shape NLC’s policy positions and advocate for America’s cities, towns and villages before Congress Santa Monica City...