If you own a small business or even a side hustle, you may spend a lot of time figuring out how to market your social media accounts. It is important to ensure you are doing everything you can to build your social media following, because doing so will help you grow your business. There are a few ways to make social media work for your company.
Grow Your Audience
The bigger your audience, the easier it will be to monetize your accounts. Consider how current events might affect your target audience. If you sell crafting patterns or kits, you may have done good business during the lockdown. On the other hand, there are social media tools that will help you monitor local conversations around your company or topics relevant to your industry. Then you can join in these conversations to reach those in the locations you serve.
Another way of growing your pages is to run ads. This will help you reach a wider audience faster than just posting regularly and using the right hashtags. Of course, it can be costly to run ads to expand your following base. This is true of any marketing, however, so you may want to look into alternative options, such as taking out a small business loan. Having small business loans that you can use provides access to the funds you need to ensure your social media is growing.
Social media is all about creating relationships with other people, so it makes sense that building relationships can help convert followings into a loyal audience that engages with your brand regularly. By building a relationship, your audience will trust you more than if you just asked them to buy something. You can also use social media to research your target audience and help you define your brand.
Whether your audience is engaging with your ads or organic content, make sure you engage with them as well. It encourages them to interact in the future since they will know they can have their questions answered. They will also be more likely to share your content with others. Plus, if you respond to each comment, you can double the number of comments on your post, and this will show the algorithm your post is getting traction, prompting it to show the post to new people.
Taking Advantage of Trends
Keep an eye on trends so you can use them to your advantage. This helps you turn a creative hobby into a career and figure out what your customers are looking for, allowing you to create content that resonates. You may post a poll asking them what questions they want addressed and then create content to address those questions.
If you sell cleaning products, you may ask what areas of their homes they want to focus on. Then you can create a video showing how to clean that area. Because of the popularity of social media marketing, more people are taking advantage of e-commerce directly through social media, and this is a trend you can also jump onto. Many platforms offer tools that will help you sell your services or products without having a website.