Marketing campaigns can suck a lot of money out of your pockets but not when done right. Moving service companies are failing to generate leads and traffic despite marketing themselves. It means that something is wrong with your marketing approach. The best out of state movers get quality leads and traffic and enjoy a great conversion rate because they know what to do, when to do it, and how to do to market their firm.
So, where are you going wrong? Marketing a moving business is a sensitive process and you must be careful to send the right message to the right customer.
This post has some incredibly effective marketing and advertising tips for moving businesses to make strong marketing moves and capture their share of the pie in the moving service market.
Seasons matter the most and your best chance comes with off-season
Moving companies understand how seasons affect their business. The numbers are completely different for summer and winter. It is important to understand the variance in the numbers in different seasons and use it for your benefit when marketing the business.
As tempting as it may sound, targeting a large number of customers in the high availability months of summer is not ideal. The hike in demand increases the operational costs as you would need more trucks, crew, and back-end executives to work on different projects. It is far more beneficial to win the off-season market and have your hands full all around the year.
Give your customers reasons to choose you; offer DIY moves comparison
More and more customers are trying DIY moves thanks to easily available YouTube videos and other helpful content online. However, relocation is best done when professionals are involved and you must prove this to your target customers. You must include these enthusiastic DIYers in your target audience and offer them reasons to work with you. A list of benefits of choosing a professional moving company over DIY along with some blog content will help you make your point stronger.
PPC marketing offers better results than SEO
There is no debate that Search Engine Optimization is the best way to gain visibility online. You can top Google’s list and bring more organic traffic to your website with the right SEO efforts.
However, SEO does not garner instant results. So, while you let your SEO work, it is wise to utilize what PPC marketing offers. Google Ads are an incredible way to position your business on top of SERPs and bring traffic to your website. It certainly is a paid marketing method, but if you can garner the right results, the profits are significant.
It is recommended to work with an expert and use a perfect mix of both approaches.
Offer specialty services
There are hundreds of and thousands of moving companies on the internet. Why should a customer choose yours over the competition? This is where specialty moving services make you unique. Offering specialty moves is a way to target a distinct niche of customers. Antique Moving, Piano Moving, Furniture Moving, Gun-Safe Moving, Estate Cleanout, School Moving, and Library Moving are some of the unique services that minimize your competition and at the same time place you on top of SERPs.
Focus more on License and Insurance
When a user searched for a credible moving company his priority checks include license and insurance. You must take advantage of this knowledge and ensure that you present the information to the client as much as possible.
Your moving website must flash your license and insurance information. You can add the information to the footer on every page, meta description, page titles, and more. Make sure you also provide your license number for the users to verify them. Also, direct your users to Federal Mover’s Database to offer information insights.
Use social media, reviews, and influencers
Marketing is no more limited to SEO & PPC. Social media, influencers, and reviews make a crucial part of the right marketing mix for a moving company. Make sure you use social media and a TikTok marketing agency to expand your reach and offer active posts and updates to your customers. You must also take the help of influencers to reach your audience which would take every word from the influencer as a guide.
Similarly, responding to reviews, even if they are bad, presents your company in a very different light. This shows the human side of your business and helps you attract more leads.
Marketing a moving company can be tough but the right efforts can help you beat the competition, in addition to these tips, you must also use affiliations, certifications, and testimonials in account to make the right impression on your target audience.