The funding will support programs that connect recipients of CalFresh, Women, Infants and Children Program and the Senior Farmers’ Market Nutrition Program.
California officials announced more than $23 million in funding to expand access to fresh fruits and vegetables for low-income residents through existing nutrition assistance programs.
The funding, administered by the California Department of Food and Agriculture, will support programs that connect recipients of CalFresh, Women, Infants and Children Program and the Senior Farmers’ Market Nutrition Program with California-grown produce.
State officials said about $21.5 million will fund 12 projects aimed at increasing purchases of fresh fruits and vegetables by CalFresh participants. The incentives allow shoppers to receive additional funds to spend on produce when using benefits at participating farmers markets and select retailers.
The programs are currently available at more than 280 locations statewide and are expected to expand to more than 300 sites, including certified farmers markets, community-supported agriculture programs, mobile markets and small retail outlets through spring 2027.
An additional $1.7 million will fund 11 projects tied to the WIC and senior farmers market programs. Those efforts will support nutrition incentives and technical assistance at more than 100 farmers markets across 19 counties, including Los Angeles, San Diego, Alameda and San Francisco.
The initiative is part of a broader effort to address food insecurity while supporting local agriculture. State officials said similar programs have previously generated increased economic activity at the local level by directing spending toward California growers.
