August 31, 2025 Breaking News, Latest News, and Videos

PYFC, Rod Gould And The Discourse Of Measurement:

At the historic January 8 City Hall meeting over 200 people marched to save the PYFC, the only organic youth center built by Pico Corridor residents, and decry the City reports as false (This month the city opens PYFC’s allocations to outside groups through an “RFP”). 

Twenty eight of twenty nine benchmarks were met, yet the city staff, under the direction of City Manager millionaire Rod Gould, asserted that PYFC did not pass the test.

This is what rhetoric scholar Ralph Cintron calls the “Discourse of Measurement.”

The City Staff’s requirements, modes of measurement, and their selective (if flawed) interpretation of numbers makes up the discourse of measurement.

Since the times the first Europeans landed in the Americas and read edicts in foreign languages, drew maps and claimed “ownership,” the discourse of measurement has been an “instrumental rationality.” It is a discourse with material effects. The discourse of measurement belittles other knowledge systems.

This discourse of measurement does not measure love (of people or learning), intercultural understanding, self-esteem, cultural awareness, improved relationships, new beginnings, mentorship, close calls, awakenings, safe spaces or inspiration. Like standardized testing, the discourse of measurement is not concerned with these things.

The discourse of measurement magnifies the most minuscule of dangers and sets off a new round of instability.

The discourse of measurement does not measure racism or challenge it. It is an instrument of (institutionalized) racism.

Elias Serna, Ph.D., A.B.D.

“The Mayor of Virginia Park”

Santa Monica

May 23, 2013

in News
<>Related Posts

SMMUSD Board of Education Changes Start Time for September 4 Meeting

August 30, 2025

August 30, 2025

Residents Can Tune In via Livestream or Make Public Comments Remotely The Santa Monica-Malibu Unified School District announced a revised...

Pacific Park Ferris Wheel to Glow with 90-Foot American Flag for Labor Day

August 30, 2025

August 30, 2025

The tribute will feature the Ferris wheel’s 174,000 LED lights in a custom computer-generated show of red, white, and blue...

State Launches Task Force to Tackle Homeless Encampments

August 30, 2025

August 30, 2025

The task force, comprising multiple state agencies, will target encampments along state rights-of-way in California’s 10 largest cities Gov. Gavin...

Santa Monica Flea-Borne Typhus Cluster Under Investigation as L.A. Cases Rise

August 29, 2025

August 29, 2025

County Confirms 106 Cases So Far in 2025 After a Record 187 Last Year Health officials are warning Los Angeles...

CHP Launches Annual Statewide Labor Day Crackdown on Impaired Driving

August 29, 2025

August 29, 2025

All Available Officers Will Patrol California Roads August 29–September 1 The California Highway Patrol will deploy every available officer this...

Santa Monica Historic District Tour Showcases Early 20th Century Bungalows

August 29, 2025

August 29, 2025

The Third Street Walk, led by Conservancy board president Mario Fonda-Bonardi, will highlight the architectural and historical significance of the...

Newsom Signs Order to Protect Clean Energy Projects Amid Federal Rollbacks

August 29, 2025

August 29, 2025

The order aims to secure federal tax credits for clean energy projects before they expire due to HR 1, dubbed...

Muscle Beach Championship Returns to Venice on Labor Day

August 29, 2025

August 29, 2025

The event will feature competitions across categories including bodybuilding, bikini, men’s physique, classic physique, angel bikini, and couples The iconic...

Film Review: Relay

August 28, 2025

August 28, 2025

FILM REVIEWRELAYRated R112 MinutesReleased August 22nd This movie plays like a chess game, mentally and physically – on foot and...

Santa Monica’s E-Bike Voucher Program Marks One-Year Milestone

August 28, 2025

August 28, 2025

A city blog post highlighted personal impacts, with one family avoiding a second car purchase for a commute to Burbank,...

Westside Classics Car Show Set to Roll into Venice Beach

August 28, 2025

August 28, 2025

The show will feature a curated lineup of vintage sedans, low-slung cruisers, and unique custom builds The Westside Classics Car...

Westside Chefs Shine at the Manhattan Beach Food & Wine Festival in September

August 28, 2025

August 28, 2025

South Bay’s Culinary Festival Returns With Two Nights of Food, Wine, and Music Santa Monica, Westchester, Los Angeles, and West...

(Video) Public Transit Returns to Pacific Palisades

August 27, 2025

August 27, 2025

The Return is Part of a Broader Summer Overhaul, Aiming to Boost Connectivity Across the Westside Public Transit Returns to...

Raising Cane’s Plans New Location on 3rd Street Promenade

August 27, 2025

August 27, 2025

The move marks the chain’s latest expansion in California Louisiana-based fast-food chain Raising Cane’s confirmed to the Santa Monica Mirror...